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Introduction. The relevance of the article topic is due to the fact that we live in a systemic revolution of society, its political, economic and social subsystems. The deep nature of the phenomenon of the system is not fully understood, and traditional management methods are unable to cope with the growing complexity, dynamism and systems instabil...
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Religion undeniably impacts life in modern society in numerous ways. In the U.S., discussions about religion in public life often start at the First Amendment of the U.S. constitution as fundamental to the separation of church and state. Public higher education does not necessarily share established associations with any religion, but is not free f...
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... The systematic solution of the problem must be preceded by its systematic formulation, which is the basis of the systematic analysis of the problem. The complete formulation of the problem in the classic systems approach, which includes formulation, construction, evaluation, justification and notation of the problem, was considered by the authors earlier (Martynyshyn & Khlystun, 2018, 2019Martynyshyn et al., 2020;Martynyshyn et al., 2023;Vasylenko & Butko, 2021). ...
Introduction. The transformation of the museum, the modernization of its activity as an object of the recreation industry in the context of cultural recreation, the transfer of knowledge in a new, interesting and accessible form caused the need to update traditional expositions, intensify exhibition activities and, as a result, change its communication policy. However, today in the theoretical and practical planes of socio-cultural management, the issues of its marketing communications remain unresolved, the main task of which is to help increase attendance, expand the museum audience, or spread information about the museum among those who are unable to directly familiarize themselves with its exposition. Purpose and methods. The purpose of the study is to determine the communication strategy of the regional museum on the example of the communal cultural institution “Kremenchuk Local History Museum” and to represent a series of communication events as a component of its PR activity. The purpose of the research is realized by performing the following tasks: determining the ideals, interests and values of the potential museum audience, as well as optimal communication channels; representation of developed PR activities aimed at establishing communication between the museum and visitors and promoting its popularization. Results. The article clarifies the results of a sociological survey conducted at the initial stage of the research in order to find out the direction of modeling special PR events for the promotion of the Kremenchuk Local History Museum and identifies a number of PR events aimed at establishing communication between the museum and visitors and promoting its popularization. Conclusions. The use of the latest marketing strategy paradigm together with the implementation of digital infrastructure will allow improving the processes of the museum management system, modernizing its main mechanisms, popularizing museum institutions and their services.
... The value system is a central position of the cultural structure of a society. The value system is a basic phenomenon and problem of human life (Martynyshyn et al., 2020). Folklore has four functions, namely (1) as a projection system, namely as a means of reflecting the wishful thinking of a collective, (2) as a means of validating cultural institutions and institutions, (3) as an educational tool, and (4) as a coercive and supervisory tool so that the community's norms will always be obeyed by its collective members. ...
The purpose of this study is to examine how the ecological elements in the folklore Hikayat Pak and Mak Siti and what meaning can students learn from this folk tale. The method used in this research is descriptive qualitative with analytical method through objective approach. While the approach used is an interdisciplinary approach because it analyzes the contents of the story by using other theories such as ecocritical and folklore theories. The results obtained in this folklore contain four things related to eco-criticism, namely elements of wilderness, places to live, animals, and the earth. Meanwhile, ecological messages that can be conveyed to students are: (a) maintaining forest sustainability as part of an ecosystem which is important for life. (b) protecting animals and looking after animals that are almost extinct, such as tigers. (c) caring for God’s fellow creatures, such as plants, animals, water, air and others. (d) maintaining cleanliness, order, and the beauty of the environment for the sake of mutual comfort. Meanwhile, from the message of this story, it can be concluded that students have several attitudes, namely (a) being consistent in the truth, honest, trustworthy, and can be trusted by others, (b) may not be detrimental to others for personal gain, (c) even though children have more control over technology, parents must still accompany their children, (d) students must prepare themselves with various knowledge and skills to become leaders in the future, (e) must not be arrogant and must continue to want to learn from the surrounding environment, (f) Religious leaders must be sincere and willing to guide their people towards goodness.
... Philosophy and cultural studies are gradually expanding and substantively defining the levels of analysis of the theory and practice of the economic life of society. 2018, 2019; Martynyshyn & Kovalenko, 2016, 2018a, 2018bMartynyshyn et al., 2020aMartynyshyn et al., , 2020bMartynyshyn et al., , 2022, which are devoted to the coverage of socio-cultural aspects of economic management. ...
Introduction. The global processes taking place in modern society require a high level of generalization, new methodological approaches, and the development of philosophical and cultural concepts that adequately reflect the rapidly changing economic reality. In the context of the transition to post-industrialism, the study of the essence and role of economic culture, its structure, and functions is now extremely relevant. Purpose and methods. The purpose of the article is to provide a philosophical and cultural conceptualization of the dynamic nature of society's economic life, which will allow deepening the understanding of the structure and functions of economic culture and the system of economic management. The methodological basis of the study is the dialectical principle of cognition, systemic, cultural, historical, and interdisciplinary approaches to the study of organizational phenomena and processes, as well as the activity approach which explains the motivation of human economic activity. Results. The main structural levels of culture in the economic life of society are identified and characterized. The main functions of economic culture in the socio-cultural system of society are determined. The regularities of cultural functions at different stages of the historical development of society are revealed, and their impact on the economic management system and regulation is analyzed. Conclusions. The scientific novelty of the research results lies in deepening the understanding of the essence of the economic culture of society, defining its structure and main functions. The significance of the study is manifested in the addition of cultural science with new theoretical provisions on the culture of society's economic life, as well as in the possibility of using them in the process of training managers and entrepreneurs of economic organizations.
... Kovalenko, O. Kozarenko, T. Kiseleva and Iu. Krasilnikov (Kovalenko, 2018(Kovalenko, , 2019(Kovalenko, , 2020a(Kovalenko, , 2020b(Kovalenko, , 2021a(Kovalenko, , 2021b(Kovalenko, , 2022a(Kovalenko, , 2022bKozarenko, 2018;Kiseleva & Krasilnikov, 2004;Martynyshyn & Khlystun, 2018Martynyshyn & Kostiuchenko, 2018;Martynyshyn & Kovalenko, 2018a, 2018bMartynyshyn et al., 2020aMartynyshyn et al., , 2020bMartynyshyn et al., , 2022aMartynyshyn et al., , 2022b. ...
Introduction. The choral art of Ukraine has strong age-old traditions that have become a part of the spiritual life of the Ukrainian people. At the same time, the realities of modern life dictate certain requirements regarding the improvement of the organization of choirs in the new conditions of life in society. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations and develop practical recommendations for the formation of an effective system of art management in the organization of modern academic choral art, aimed at increasing the effectiveness of the functioning of choirs and artistic structures in Ukraine. The methodological basis of the research was dialectical, systemic, historical, cultural, interdisciplinary, and empirical approaches. Results. The conceptual foundations of art management are revealed. The state of active choirs in Ukraine is analyzed. An analytical comparison of two choirs was made: chamber choir “Kyiv” and amateur choir “Sine Nomine”. The management strategy of an artistic organization is based on the example of the chamber choir “Sine Nomine”. Conclusions. For the first time, a systematic and interdisciplinary approach to the article topic was applied. This made it possible to carry out a detailed structural, functional, and cultural analysis of choirs in Ukraine and to develop an effective strategy for their management. The significance of the obtained results lies in the addition of cultural and management sciences with new theoretical provisions regarding art management in the field of academic choral art, as well as the development of practical recommendations aimed at improving the management and increasing the efficiency of choirs in Ukraine.
... In the same regard, it is also necessary to note the research of Yaroslav Martynyshyn, Olena Khlystun, Yelena Kovalenko (Kovalenko, 2017(Kovalenko, , 2018(Kovalenko, , 2020a(Kovalenko, , 2020b(Kovalenko, , 2021a(Kovalenko, , 2021b(Kovalenko, , 2022Martynyshyn & Khlystun, 2018Martynyshyn & Kovalenko, 2016, 2018a, 2018bMartynyshyn et al., 2020aMartynyshyn et al., , 2020bMartynyshyn et al., , 2022, which relate to socio-cultural aspects of management. Unresolved issues. ...
Introduction. The processes that are taking place today under the influence of globalization in the world economy cause serious claims to the theory of economic management, since it mainly takes into account the economic component of economic activity and almost ignores its semantic, symbolic, moral, and aesthetic significance, which negatively affects labor productivity and efficiency management as a whole. Therefore, turning to the study of economic activity in the philosophical and cultural aspects seems relevant and justified. Purpose and methods. The purpose of the article is the philosophical and cultural conceptualization of the dynamic nature of the economic life of society, which will allow deepening the understanding of the essence of economic culture, its basic values, and its management system. The methodological basis of the research is the dialectical principle of cognition, systemic, cultural, historical, and interdisciplinary approaches to the study of organizational phenomena and processes. Results. The essence of the culture of the economic life of the society is revealed. The regularities and trends of the development of economic culture have been revealed. The basic values of the culture of human economic activity, their semantic, symbolic, moral, and aesthetic significance depending on the stage of development of society and its cultural specificity are determined. Conclusions. The scientific novelty of the research results lies in the deepening of the understanding of the essence of the culture of the economic life of society, the definition of its components, and basic values. The significance of the research is found in the addition of cultural science with new theoretical provisions about the culture of economic activity, as well as in the possibility of using them in the process of training managers of economic organizations.
... Internal factors drive the development and change of things, while External factors are indispensable conditions (Martynyshyn, 2020). In China, a new idea of "circular inquiry" and the national "dynamic cycle within macro-stage" should be regarded as the main body and centre of public management philosophy because the emotional cycle within the macro-stage has played a crucial role in promoting its development. ...
This article makes three main contributions. They first expound on the theoretical basis of modernizing public management philosophy in detail from directional guidance, primary structure and reasonable interpretation. Secondly, through objective demand, subjective motivation, and institutional advantage, analyzing the endogenously driven force of the modernization in public management philosophy. Thirdly, combining the current situation of public management philosophy, drawing on and absorbing the endogenous logic of Chinese new development pattern, then defining the framework of modernizing public management philosophy as exploring the internal dynamic cycle, investigating the environmental evolution outside, and researching the benign interaction between them.
... Today, scientists are further developing these areas of management, adjusting and supplementing them with cultural components, in accordance with new organizational realities (Drucker, 2008;Florida, 2019;Hamel, 2007;Kovalenko, 2018Kovalenko, , 2020aKovalenko, , 2020bKovalenko, , 2021aKovalenko, , 2021bMartynyshyn & Khlystun, 2018, 2019Martynyshyn & Kovalenko, 2016, 2017a, 2017b, 2018a, 2018b, 2018cMartynyshyn et al., 2020aMartynyshyn et al., , 2020bMintzberg, 2011;Pink, 2015;Senge et al., 2010). ...
Вступ. Кардинальні зміни, які сьогодні відбуваються під впливом глобалізації, обумовлюють серйозні претензії до теорії менеджменту, оскільки вона не повністю враховує сутність об’єкта управління – людини, в основі якої лежить культура як щось, що саме по собі ірраціональне й важко виразиме, якщо виразиме взагалі, у скільки-небудь раціональних і вимірних формах. Проте, як виявляється, ні особливого інструментарію, ні розробленої методології роботи з окремою людиною як носієм певної культури в теорії управління немає. У зв’язку з цим актуалізується проблема культури менеджменту. Мета і методи. Мета статті полягає у філософсько-культурологічному осмисленні культури менеджменту як феномену гармонійної організації життєдіяльності суспільства. Методологічною основою дослідження є діалектичний, метафізичний, системний і культурологічний підходи до вивчення організаційних явищ та процесів. Результати. Розглянуто етимологію терміна «культура менеджменту». Визначено пізнавальні ознаки й обґрунтовано узагальнююче означення феномену культури менеджменту. Проаналізовано структурні складові культури менеджменту: раціональна, ірраціональна та емпірична культури. Охарактеризовано якісні рівні культури менеджменту: мистецтво менеджменту, ремесло менеджменту, халтура менеджменту. Висновки. Наукова новизна результатів дослідження полягає у поглибленні розуміння природи феномену культури менеджменту, визначенні його сутності, структурних складових та якісних рівнів. Значущість дослідження виявляється у доповненні науки новими теоретичними положеннями про культуру менеджменту як феномену гармонійної організації життєдіяльності суспільства, а також у можливості використання їх у процесі підготовки менеджерів.
... Popular today is the synergetic concept of systems analysis in management, which arose as a reaction to the limited analytical capabilities of traditional approaches in a radical change in the systems conditions, especially social, increasing their instability, uncertainty and dynamism. Its main principles are the provisions of: the systems openness, the difference between their properties from the properties of individual elements; consideration of the system both from the standpoint of hierarchy and its absence; taking into account the selforganization of the elements; presence of linear and nonlinear processes, imbalances; negative and positive (provided that self-organization prevails over management) feedback (Haken, 1977(Haken, , 2006(Haken, , 2012Prigogine, 2000;Vasilkova, 1999;Prangishvili, 2000;Spitcnadel, 2000;Chernogor, 2008;Tarasenko, 2010;Malinetskii, 2017;Trubetskov, 2018;Martynyshyn et al., 2020). However, this concept has not yet been sufficiently developed and there are no generally accepted methodological tools. ...
Introduction. The topicality of the article’ topic is due to the growing
need for methodological and technological development of systems analysis in the
transition of mankind to the information age, the complexity of social relations and
the predominance of unsystematic, fragmentary thinking of modern managers.
Purpose and methods. The purpose of the article is to substantiate the theoretical and
methodological principles and practical recommendations for the implementation of
systematic analysis in socio-cultural management. The methodological basis of the
study is the dialectical principle of cognition, systemic, historical, cultural, philosophical,
organizational, cybernetic and synergetic approaches to the study of organizational
phenomena and processes. Results. The basic theoretical concepts of system analysis
have been analyzed. The essence, role, significance of systematics and system analysis in
the modern man’s life and society have been revealed. The methodology of system
analysis as a unique form of cognition in socio-cultural management has been substantiated.
The types of system analysis have been determined, which allows forming a holistic
view of the possible directions of its implementation in the management of socio-cultural
activities. The technology of conducting a systematic analysis of objects and problem
situations in socio-cultural management has been developed. Conclusions. The scientific
novelty of the research results is the deepening of the theoretical and methodological
foundations of systems analysis in socio-cultural management on the basis of modern
philosophical, organizational, cybernetic and synergetic approaches.
The practical significance of the obtained results is manifested in the possibility of their use in the management of
objects and situations of the socio-cultural sphere, as well as in the supplementation
of the general theory of systems and socio-cultural management with new scientific ideas.
Introduction. Organising film festivals is an important process for the country's film industry development. This process requires specific skills on the part of the organisers, as well as careful attention to the organisation as a whole. A study of the development of film festivals in the country is necessary as it helps to identify young talent. Film festivals have always played a crucial role in the film industry development in different countries. For the further development of the Ukrainian film industry, it is important to study the experience of organising festivals and understand the impact of unforeseen circumstances on them. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations and develop practical recommendations for organising film festivals. The work was based on the abstract and logical method, the method of analysis and synthesis, and the critical analysis of scientific literature, which allowed us to summarise the theoretical and practical developments accumulated by the community in the context of film festival activities. Results. The essence, role, and significance of film festivals for the country's film industry development are revealed. The problems of organising film festivals in Ukraine are identified. Methods for improving the system of film festival organisation are formulated. The peculiarities of organising film festivals in Ukraine after 2020 are identified. Conclusions. The scientific novelty of the results obtained is to deepen the theoretical foundations of film festival organisation by summarising the best international experience in this segment of culture. The significance of the study is manifested in the expansion of knowledge in the field of film festival organisation and the impact of irresistible forces on it.
Introduction. In the process of a multipolar world forming, recognising its unity and cultural diversity, the problem of strategic management of social development is becoming more relevant. Purpose and methods. The purpose of the article is a theoretical analysis of linear strategies for managing the development of society in the context of cross-cultural differences. The methodological basis of the study is the dialectical principle of cognition, systemic, organisational, cultural, historical, and interdisciplinary approaches to the study of trends and patterns in society. Results. The socio-cultural essence of the linear strategy as an expression of the general pattern of social development is revealed. The content of modernisation – the main type of linear strategy is considered. The key determinants of the modernisation strategy in the context of the Western culture of modernity are identified. The author establishes the failure of westernisation, identifies analogues of modern culture and the reasons for their incompleteness in Eastern societies. The prospects of the synthetic concept of modernization are substantiated. Conclusions. The scientific novelty of the research results lies in deepening the theoretical foundations of linear strategic management of society's development in the context of cultural diversity, and their significance lies in the addition of new knowledge about linear strategies to science and the possibility of their use in the training of management personnel for public administration.
