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The difference between hedonic and utilitarian motivation characteristics of access to the Mall

The difference between hedonic and utilitarian motivation characteristics of access to the Mall

Contexts in source publication

Context 1
... most dominant age groups are between 23-28 years and 34-40 years, mostly women, with married and having children status, the last education dominated by scholars, and income around 1.5-3 million, or 1-2 times Regional Minimum Wage and work as private workers. Figure 2 shows the results of Anova analysis of differences in hedonic and utilitarian motivation characteristics towards access to the mall. groups have a positive value towards the level of ease of access from home to the mall, the level of ease of access from office to the mall, the level of convenience of the mall from the road and availability of public transport access. ...
Context 2
... the hedonic motivation group will visit the mall that has a travel time 30-90 minutes and 60-90 minutes from the workplace. Figure 2 shows the results of Anova analysis of differences in hedonic and utilitarian motivation characteristics towards access to the mall. Consumer with utilitarian motivation is very concerned about the level of ease of access from the office when heading to the mall. ...
Context 3
... most dominant age groups are between 23-28 years and 34-40 years, mostly women, with married and having children status, the last education dominated by scholars, and income around 1.5-3 million, or 1-2 times Regional Minimum Wage and work as private workers. Figure 2 shows the results of Anova analysis of differences in hedonic and utilitarian motivation characteristics towards access to the mall. groups have a positive value towards the level of ease of access from home to the mall, the level of ease of access from office to the mall, the level of convenience of the mall from the road and availability of public transport access. ...
Context 4
... the hedonic motivation group will visit the mall that has a travel time 30-90 minutes and 60-90 minutes from the workplace. Figure 2 shows the results of Anova analysis of differences in hedonic and utilitarian motivation characteristics towards access to the mall. Consumer with utilitarian motivation is very concerned about the level of ease of access from the office when heading to the mall. ...

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