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This article compares corporate social responsibility and corporate public relations by reviewing their origins, theories, processes, and primary responsibilities and found them to be quite similar in these respects. By comparing the two disciplines, theorists and practitioners can gain greater insight into each field.The comparison reveals a key d...
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... becomes clear, by looking at the processes of CSR and public relations, that these two disciplines have much in common. As Figure 1 shows, the main processes of each mirror one another in both content and evolu- tion. Primarily, Wood's description of corporate social performance and Cutlip and Center's four-step management process provide the central unifying factor between public relations and social issues in management. ...
Citations
... In the context of sustainable urban development, cities aim to maximize the value of land resources by balancing economic, societal, and environmental objectives, adapting urban spatial structures as a primary method of sustainable governance (Peng et al., 2022). The shift toward sustainability is particularly evident since the 1970s, when organizations began recognizing social values alongside economic profits, and public relations, impacting their operations across environmental, ethical, and community dimensions (Burke and Logsdon, 1996;Esrock and Leichty, 1998;Lewis and Unerman, 1999;Milne and Chan, 1999;Williams and Pei, 1999;Clark, 2000;Frankental, 2001;Friedman and Miles, 2001;Lantos, 2002). This broader definition of sustainability stresses limiting resource exploitation to preserve non-renewable stocks (Daly, 1991;Rees, 1999), a principle well-articulated in the landmark definition by WCED (1987). ...
Introduction
This paper introduces the concept of Sustainable Land Rent (SLR), providing a comprehensive, multidimensional exploration anchored in the dynamics of its origin, separability, mobility, valuation, and the imperative for equitable distribution. SLR capitalizes on the economic mobility of land’s value to enhance community welfare and promote environmental sustainability. Advocating for the systematic institutionalization of SLR, the research tackles the complex challenge of distinguishing land value from improvements.
Methods
Employing traditional Price, Cost, and Income (PCI) methods as practiced in North America, the study addresses the technical challenge of inseparability by estimating and integrating the SLR value within each of these methods. The methodology clarifies the valuation process and establishes an objective framework for resource allocation and negotiation between public and private sectors.
Results and discussion
Furthermore, our findings highlight SLR’s vital role in advancing public revenue generation and underscore its function as an innovative catalyst for integrating sustainability into economic valuation models and practices in real estate development and urbanization.
... Indeed, most studies have explored CSR from the perspective of the corporation under the umbrella known as corporate public relations, corporate philanthropy, or strategic corporate communication (Clark, 2000), and along that vein how CSR is employed as a "strategic imperative" to legitimize business operations. PR leaders and scholars have also long championed PR's role as organizational conscience (Neill and Drumwright, 2012). ...
National philosophy and religion can have a strong influence on a country’s business system, sociocultural environment, and corporate decisions. Islamic principles impose obligations on businesses and organizations operating in nations where Muslims predominate. This study uses Brunei as a case study to investigate how the national ideology of Brunei, Melayu Islam Beraja (MIB), and Islam influence the kinds of corporate social responsibility (CSR) initiatives that companies take on and how they disclose CSR to the public. Content analysis of CSR-related information and documents available on corporate websites was used by this study and findings revealed that Islam and MIB have strong influences on CSR and public relations (PR) practices geared toward enhancing human capability and improving the socioeconomic welfare of communities to meet the national development goals. Islamic values have an impact on corporate culture, and as employees’ religious beliefs are integrated into the workplace, the business model usually aligns with the concept of CSR. In Brunei, organizations view CSR/PR as a strategic business, societal, and religious endeavor. Emphases are placed on building human capacity and wellbeing, reducing environmental issues, and engaging in altruistic initiatives. By exploring how national philosophy and religion influence a country’s business system and corporations’ CSR/PR practices, this study contributes to the body of knowledge on these study areas.
... En 1980, Bernays, uno de los padres de la disciplina de las RRPP, defendía que "las RRPP son la práctica de la responsabilidad social" (citado por Clark, 2000, p. 367). Veinte años más tarde, Clark (2000) postulaba que las RRPP y la RSC eran especialidades muy similares en lo referente a sus orígenes, teorías y procesos, y añadía que ambas compartían objetivos en tanto que pretenden mejorar la calidad de las relaciones de una organización con sus grupos de interés desde una óptica empresarial; algo que ha sido ratificado por autores como Coombs (2019), Durán-González y Mosquera-López (2016), Fernández-Fernández y Melé (2015) y Pérez y Rodríguez del Bosque (2015). Una realidad que Ferrari y Durán justifican en tanto que: ...
Introducción: Desde la introducción de los Objetivos de Desarrollo Sostenible (ODS), el desarrollo sostenible y la Resposnabilidad Social Corporativa (RSC) son una de las principales tendencias estratégicas en relaciones públicas (RRPP). La presente investigación tiene como objetivo identificar si las agencias visibilizan su oferta de servicios especializados en RSC, y comprobar su propio compromiso en la materia. Metodología: Se han analizado las webs de 50 agencias de comunicación y RRPP que operan en España, a partir del ranking de referencia de El Publicista (edición 2022) y un total de 66 campañas de RSC. Se ha aplicado el análisis de contenido cuantitativo y cualitativo, siendo las variables analizadas: tipo de consultora, servicios de RSC ofertados, casos de éxito de RSC mostrados, acciones de RSC propias implementadas, y profesionales especializados en RSC. Resultados: Todavía existe una gran cantidad de agencias que no ofrecen servicios específicos en el ámbito de la RSC (58%) ni cuentan con profesionales especializados en el ámbito (sólo un 12%). Sin embargo, los 43 casos de éxito en RSC desarrollados para sus clientes evidencian su creciente capacidad para convencer a los sujetos promotores (clientes actuales y potenciales) sobre el impacto positivo de la RSC en la reputación organizacional. Discusión: El propio sector de las RRPP no demuestra el mismo nivel de compromiso, dado que la implementación en la industria de acciones propias de RSC es un fenómeno aún minoritario (34% y 23 campañas propias de RSC identificadas), si bien es cierto que puede servir de acicate para que otras agencias sigan esta vía.Conclusiones: Se ha comprobado que en muchas de las campañas se aplica una de las estrategias recomendadas desde la disciplina de las RRPP referente a la comunicación de la RSC: la vinculación de la acción de RSC con la propia actividad del sujeto promotor, ya sea éste la empresa cliente o la propia agencia adoptando estrategias de colaboración pro-bono con entidades sin ánimo de lucro.
... A historical analysis of the theoretical reflection on PR and CSR makes it possible to point out that both fields have similar goals and seek factors that enhance the quality of an organization's relationship with its stakeholders. Both areas contribute to giving meaning to good business (Clark, 2000). However, there is controversy over the relationship between CSR and PR. ...
The article presents the results of a study on the role and place of corporate social responsibility, understood as the organisation's responsibility for the impact of its decisions and actions on society and the environment, in the practice of public relations in Poland. In addition to the theoretical part, an important component is the results of a quantitative research, conducted among public relations professionals in September/October 2021 on a sample of 421 people. The selection of the sample was purposeful, however, it allowed us to collect information from both practitioners and researchers in the field of PR. The objective of the article is to indicate the essence and importance of conducting CSR activities in the public relations industry, as well as to identify the changes that take place in the area of CSR activities undertaken by public relations practitioners. The results also indicate that ethical values are receiving an increasing importance in decision-making processes with an increasing role and the importance of public awareness. Properly implemented public relations activities improve a company's method and quality of dialogue with the society, which becomes increasingly important in the context of satisfying both business and social needs.
... While the fundamental significance of CSR nationalism is increasingly emphasized, public relations scholarships have begun to pay attention to the concept of CSR in recent years (Bartlett et al., 2007;Bortree, 2014) as an undergraduate (Clark, 2000;Grunig & Hunt, 1984), have seen conceptual parallels between public relations and CSR. It identified a significant obstacle to the successful implementation of CSR efforts as the absence of efficient communication channels. ...
The Corporate Social Responsibility (CSR) program’s design dynamics of creativity continue to evolve across concepts and goals. This design was made in response to the broader community’s growing interest and its larger contributions to the nation and state. This study focuses on how state defense values are the basis of CSR activities for the “State-owned Enterprises Present for the Nation” program in increasing nationalism in five own state corporations that actively participate in the program. On the official websites of the companies, a content analysis approach is applied as the study methodology. This study analyzes how CSR news makes the values of state defense the basis of CSR activities in increasing nationalism. A value analysis of how CSR activities are implemented and the ability to implement CSR is based on the country’s value of the essential elements of the defense. The purpose of this research is to search the concept of state defense values in CSR practices on five state-owned corporations. The data is processed and analyzed to determine the content of state defense value in the CSR implementation and practice that is used as the basis of CSR activities on state corporations in Indonesia.
... The concepts of GSK, GCK, GIS, and OGP are discussed in this study to address the research questions in the third section; hypotheses are created by reviewing the research on Edinsel, S. & E.G. Kaygısız & K. Kara (2023), "The Mediating Role of Green Information Systems in the Relationship Between Green Supplier-Customer Knowledge and Organisational Green Performance: An Empirical Analysis in the Textile Industry", Sosyoekonomi,31(58),[191][192][193][194][195][196][197][198][199][200][201][202][203][204][205][206][207][208][209][210] the variables' connections. The approach is provided in the fourth section. ...
... Since the last quarter of the 20th century, there has been a rise in environmental awareness among individuals, businesses, governments, and society at large. This has coincided with increased concerns about corporate social responsibility and the company's reputation (Clark, 2000). Internal and external stakeholders refer to a firm as being "green" when they think it is genuinely dedicated to the ideal aim of "zero" -zero emissions, zero waste, and zero environmental impact (Ottman, 1998). ...
... According to the first structural equation model, GSK and GCK are accepted as independent variables and OGP as dependent variables. Structural equation model (SEM) findings are seen in Figure 2. The estimation and standard error values of GSK and GCK are shown in Table 7. Sosyoekonomi,31(58),[191][192][193][194][195][196][197][198][199][200][201][202][203][204][205][206][207][208][209][210] The effect of GSK and GCK on OGP is significant. Moreover, model fit values are at an acceptable level. ...
This study discusses the effect of knowledge levels of green suppliers and customers on the green performance of organisations and the role of green information systems in this relationship. Four hypotheses were developed in the study. The research was carried out on textile companies operating in Bursa, Türkiye. Between August and September 2022, 495 surveys were collected. Green supplier and green customer knowledge levels have a positive and significant effect on organisational green performance. Green information systems fully mediate between green supplier knowledge and green organisational performance. However, green information systems partially mediate between green customer knowledge and organisational performance.
... The Republic of Albania recognizes and respects the obligation of authorities not to return, extradite or remove from the territory those persons who have been granted or applied for the right to asylum or other forms of protection in these cases: a) to a country where their life or freedom would be threatened on basis of race, religion, nationality, membership in a particular social group or political opinion; b) to a state where there is reason to believe that an asylum seeker may be at risk to be subjected to torture or to inhuman and degrading punishment or any other treatment provided by the European Convention for the Protection of Human Rights and Fundamental Freedoms, interpreted by the European Court or in treaties/international conventions to which Albania is a party; c) to a state where there is reason to believe that an asylum seeker may be subject to enforced disappearance; d) to their country of origin, if foreigners were given a form of protection, in accordance with the provisions of this law; e) to a third country, which may return or send the person to a country specified by the letters "a", "b" and "c", of this article. under the Albanian legislation as a refugee the following criteria apply: 1. a well-founded fear of persecution; 2. the persecution must be for reasons of race, religion, nationality, membership of a particular social group or political opinion; 3. the person must be outside the country of his or her nationality or, if stateless, outside the country of his or her former habitual residence; and 4.the person must be unable or, owing to such fear, unwilling to seek the protection of the country of nationality or habitual residence 23 . For all refugees present on Albanian territory, regardless of their means of entry or status, the Albanian Law "On Asylum" recognises, the prohibition of non-discrimination on the basis of race, religion or country of origin in the application of the Refugee Convention; the freedom to practice religion and the freedom as regards the religious education of children equal to that accorded to nationals; the obligation to issue an identity card and a residence permit; and protection in accordance with the principle of non-refoulement. ...
... Kjo do te kishte implikime te re nde sishme pe r rime ke mbjen ekonomike te vendit. Prandaj, qeveria shqiptare duhet te siguroje qe te kete burime te duhura te kujdesit she ndete sor pe r te kontrolluar çdo shpe rthim te mundshe m te virusit [23]. ...
... https://www.imf.org/en/News/Articles /2020/11/10/pr20372-albania-staffconcluding-statement-of-the-2020article-iv-mission 23 ...
... So, corporate sectors are coping with the ideas from the public sector. Clark (2000) identified that corporate social responsibility increased concerns for an organisation's image. No longer were the boardrooms closed and executives quiet; instead, organisations had to adapt to an ever-increasing demand for information from the public. ...
Predominantly public policy is a set of guidelines initiated by the government of a country to work in favour of mass people or the public. We showcase and represent public policy materials against the backdrop of being involved in the process of accountability, transparency, and efficient and effective administration and program delivery. In addition, the selected government department used private-sector management control technologies to deal with the public-sector reform initiatives. These elements are considered part of the modern approach to public administration also. The study may be useful to policymakers formulating new public sector policies. Moreover, the findings reported in this study would be useful to public sector managers in their daily decision-making process.
... 2014;Du, Bhattacharya ja Sen 2010;Porter ja Kramer 2006;Salzmann ym. 2005;Clark 2000;Bruhn ja Zimmermann 2017). Kuten vastuullisuuden, vastuullisuusviestinnän on usein esitetty palvelevan liiketaloudellisia tavoitteita. ...
Vastuullisuusviestintää koskevat kysymykset ovat nousseet ajankohtaisiksi kaikenkokoisten yritysten arjessa. Tutkimus on aiemmin keskittynyt suurimpien kansainvälisten suuryritysten julkiseen vastuullisuusraportointiin, mutta nyt se on alkanut osoittaa kiinnostusta myös pienempien yritysten vastuullisuusviestintään. Tässä artikkelissa, jonka aineisto ja taustakirjallisuus perustuu vuoden 2021 pro gradu -tutkielmaan (Takki 2021), tarkastelemme haastattelututkimuksen keinoin vastuullisuusviestintää koskevaa ajattelua suomalaisissa keskisuurissa ja suurissa yrityksissä. Tutkimme vastuullisuusviestintään johtavia paineita ja motiiveja sekä siihen liitettyjä ongelmia ja haasteita. Esitämme, että vastuullisuusviestinnän paineet ja haasteet tuottavat yrityksille ristipainetta, joka johtaa jopa paradoksaalisiin tilanteisiin.
... Garriga and Melé (2004) view CSR as a process of accommodating the social needs of various stakeholders. Clark (2000) argues that CSR comprises activities undertaken to improve the quality of relationships between organizations and stakeholders. However, recent research has linked CSR to enhanced corporate profits. ...
Social networks service has an important role in disseminating information related to corporate social responsibility (CSR), which is becoming increasingly important in the digital era. This study examines how perceived CSR and corporate social irresponsibility (CSIR) for large versus small companies affect electronic “word of mouth” (eWOM), based on cognitive bias theory. In addition, our research suggests that consumers’ need for self-expression mediates the relationship between the interaction of perceived CSR vs. CSIR) by firm size and eWOM, which could be explained by social identity theory. We conduct an experiment to test our hypotheses and show that CSR initiatives have a more profound effect on eWOM for small companies, whereas evidence of CSIR has a stronger effect on eWOM for large companies. Importantly, the relationship is mediated by consumers’ need for self-expression. This research contributes to provide a framework for how consumers diffuse perceptions of CSR versus CSIR online.
