Figure 1 - uploaded by Seden Turamberk Özerden
Content may be subject to copyright.
The Relation between Customer Loyalty and Customer Retention
Source publication
Customer loyalty programs effect the customer retention positively. The purpose of this study is to understand the impact of customer loyalty programs on connecting customers to hotel businesses. This study was applied to hotel guests in Northern Cyprus. Merit International Hotel Group selected as research location. In order to reach the purpose of...
Similar publications
The customer satisfaction-customer loyalty association is one of the most vital relationships for marketing theory and practice. However, there is a lack of consensus in the literature and among researchers about the causal link between the two concepts. The purpose of this research is to determine the strength and direction of the relationship bet...
Services marketing mix (7Ps) has a significant role in promoting customer's satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist's loyalty. In addition, it measures the mediator effect of tourist's satisfaction, consumer purchase intenti...
In this research paper, I have thoroughly described about the topic "A Study on the Impact of Brand Personality on Consumer Preferences and Loyalty." In the rapidly evolving landscape of consumer behavior and brand management, understanding the intricate relationship between brand personality and consumer preferences is paramount for fostering endu...
This study discusses the influence of brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The measurement method uses multiple linear regression analysis to determine brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The sample data was obtained from the questionnaire method. T...
The most crucial problem that organizations confront when the level of competition in the market rises is how to cultivate customer loyalty and increase customer lifetime value. However, because of the complexities of the competitive market, it is becoming increasingly challenging to establish and maintain consumer loyalty. Customer loyalty is anti...
