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The Lancaster Model of Learning. Source: Binsted, D. (1980) adapted.

The Lancaster Model of Learning. Source: Binsted, D. (1980) adapted.

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The aim of this chapter is to highlight the significance of entrepreneurial and managerial education in today's knowledge-based economy. The importance of knowledge for the creation and growth of enterprises is unquestionable, both in respect of the formal knowledge obtained during the educational process and in respect of the knowledge obtained th...

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... It requires active student participation in discussing a specific marketing situation and providing recommendations (Mesny 2013). A case study is meant to be engaging and allows students to investigate organizations in detail and search for patterns that may result in developing both theory and practice (Gawel, 2012). It helps students develop a reflective and critical approach to understanding complex marketing concepts and techniques (Gill, 2011). ...
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This paper seeks to introduce a novel course design method in academic literature. It uses advanced experimental designs to capture student preferences. It also makes a distinction between controllable and uncontrollable design factors and seeks to minimize the negative impact of uncontrollable design factors, ensuring a successful course introduction. We propose and test a design method that combines Taguchi experimental designs with discrete choice estimation where choice probabilities are used as input data for Taguchi's inner and outer arrays. Design efficiency is measured by calculating signal to noise (S/N) ratio, which accounts for both mean and variance of choice probabilities. Using the S/N ratio, designers were able to choose the most robust design. Test results show grading and attendance policies and experiential learning as the three most factors in students' selection of an undergraduate elective course at a business school.
... Pedagogical case study was developed as an active teaching method that supports both theory and practice within both the classroom and beyond (Gawel, 2012). Within the opportunities to investigate in detail the similarities and differences within the given case, conclusions are able to provide an increase in understanding of a phenomenon (Ambrosini & Bowman, 2010); in this case, an increased understanding of students' definitions of academic success. ...
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Academic success has not been well defined consistently, and when definitions have been proposed (e.g. Kuh, Kinzie, Buckley, Bridges, & Hayek, 2006 ; York, Gibson, & Rankin, 2015), they are not always measured consistently. Is it good grades (Parker, Summerfeldt, Hogan, & Majeski, 2004), and if so, what constitutes a good grade and what should be graded? Is it understanding the material, and if so, is understanding shown by simply completing the academic tasks (Choi, 2005)? Is it perseverance and grit (Tang, Wang, Guo, & Salmela-Aro, 2019), and if so, why do many other definitions and views focus so much on grades? Alternatively, and perhaps even more importantly, how do students define academic success? By being able to better understand how students view and define academic success, educators can be better prepared to help students succeed within the classroom by better providing them with opportunities and feelings of success rather than defeat. In this research I investigated this problem of practice using qualitative methods through a case study of students within mathematical classroom settings. Advisor: Stephanie Wessels
... It requires active student participation in discussing a specific marketing situation and providing recommendations (Mesny 2013). A case study is meant to be engaging and allows students to investigate organizations in detail and search for patterns that may result in the development of both theory and practice (Gawel, 2012). It helps students develop a reflective and critical approach to understanding complex marketing concepts and techniques (Gill, 2011). ...
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Conventional marketing research have paid great attention to various positive emotions that customers may develop towards brands, including brand trust, brand commitment, brand love, etc. Recently, brand jealousy was introduced as another consumer-brand relationship construct. However, there is still little knowledge about what generates brand jealousy and what its behavioral consequences might be. This research aims to fill this gap by empirically investigating antecedents and consequences of brand jealousy.
... It is worth paying attention to the disadvantages of using the traditional case study method presented in the literature, such as low student involvement in idea development, analyzing cases that often show the situation of companies operating in a different environment than those known to students and a lack of opportunities to develop negotiating and leadership skills (Gawel, 2012;Lynch, Kamovich, Longva, & Steinert, 2019;Rasmussen & Sørheim, 2006). Referring to the results of the research, some of these disadvantages can be reduced by involving students in the process of creating a case study. ...
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... Do ñoù phöông phaù p naø y khuyeá n khích sinh vieâ n tìm kieá m nhöõ ng yù töôû ng, keá t luaä n vaø chieá n löôï c toá t hôn vaø traû i nghieä m nhöõ ng lôï i ích cuû a vieä c töông taù c vôù i sinh vieâ n khaù c (Peterson, Quarstein 2001). Kyõ naê ng giao tieá p cuû a sinh vieâ n sau naø y cuõ ng raá t caà n thieá t cho söï thaø nh coâ ng cuû a toå chöù c, neâ n phöông phaù p tình huoá ng coù veû raá t ñöôï c khuyeá n khích trong giaû ng daï y ngaø nh quaû n trò kinh doanh (Gawel, 2012). ...
... Maë c duø phöông phaù p tình huoá ng döôø ng nhö laø lyù töôû ng cho giaû ng daï y ngaø nh quaû n trò kinh doanh, nhöng vieä c thöï c hieä n phöông phaù p naø y cuõ ng coù nhöõ ng raø o caû n nhaá t ñònh (Gawel, 2012). Vieä c löï a choï n moä t tình huoá ng vaø chuaå n bò kòch baû n cho baø i giaû ng phuø hôï p vôù i muï c tieâ u hoï c taä p laø raá t caà n thieá t cho phöông phaù p giaû ng daï y naø y. ...
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The paper analyzes the effectiveness of case method in undergraduate education and its applicability to business administration major. As a result, case method teaching meets the requirements of the subjects of this major because the introduction of real-life business situations in the teaching helps students approach closer to the practice of business administration.
... Do ñoù phöông phaù p naø y khuyeá n khích sinh vieâ n tìm kieá m nhöõ ng yù töôû ng, keá t luaä n vaø chieá n löôï c toá t hôn vaø traû i nghieä m nhöõ ng lôï i ích cuû a vieä c töông taù c vôù i sinh vieâ n khaù c (Peterson, Quarstein 2001). Kyõ naê ng giao tieá p cuû a sinh vieâ n sau naø y cuõ ng raá t caà n thieá t cho söï thaø nh coâ ng cuû a toå chöù c, neâ n phöông phaù p tình huoá ng coù veû raá t ñöôï c khuyeá n khích trong giaû ng daï y ngaø nh quaû n trò kinh doanh (Gawel, 2012). ...
... Maë c duø phöông phaù p tình huoá ng döôø ng nhö laø lyù töôû ng cho giaû ng daï y ngaø nh quaû n trò kinh doanh, nhöng vieä c thöï c hieä n phöông phaù p naø y cuõ ng coù nhöõ ng raø o caû n nhaá t ñònh (Gawel, 2012). Vieä c löï a choï n moä t tình huoá ng vaø chuaå n bò kòch baû n cho baø i giaû ng phuø hôï p vôù i muï c tieâ u hoï c taä p laø raá t caà n thieá t cho phöông phaù p giaû ng daï y naø y. ...
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... In such a study, the students put themselves in the place of the management and explain how the management has tackled the situation (Sanchis, 2007). In this way, they can come closer to business practice (Gawel, 2012) and equip themselves with skills to handle situations in real world business practice. They can learn how the conceptual framework taught in the lecture method is employed by the management in the given case study. ...
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... Developed and formalised in the late nineteenth century by Christopher Columbus Langdell, Dean of the Harvard Law School, and later adopted by the Harvard Business School, the pedagogical case study is an active teaching method supporting the development of both theory and practice in the classroom and beyond (Gawel, 2012). It 'offers the opportunity to investigate organizations in some detail, to explore the idiosyncratic contexts of individual firms, to search for patterns across case contexts. ...
... Case studies encompass a teaching objective that does not necessarily reflect the research ambitions or interests of its authors (Gawel, 2012;Gill, 2011). Research articles generally adopt a neutral, distanced and factual tone with the purpose of explaining results to peers so that they can be re-applied, tested and, ideally, reproduced (Fox, 1992). ...
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Within the ongoing debate on the roles and tensions between teaching and research in higher education, this paper explores the extent to which the pedagogical case study method can contribute to bridge the gap between teaching and research. Based on an initial survey on 1,057 university academics, the results reveal the existence of five major groups of academics with varying degrees of link between the two topics and demonstrate the variations in the contributions that pedagogical case studies contribute to classroom teaching and to scholarly research for each subgroup. The implications for higher education at both the institutional level and the personal academic level are then explored.
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This paper presents the entrepreneurial profile of a group of students of the academic entrepreneurship course. The aim of this preliminary ex­ ploratory study is to discover the entrepreneurial profile of the students who took part in this course, identifying their socio-demographic profile in terms of sex, age, nationality (there is a high presence of foreign stu­ dents), and family background. Moreover they are asked to assess their entrepreneurial self-perception, the desirability, feasibility, and intent to create a company, and their perception of risk. For this a questionnaire is used, which was validated in previous studies to discover the entre­ preneurial profile of students who take courses on ‘Entrepreneurship’ in different fields, contexts, and countries. The results will allow the dis­ covery of the entrepreneurial inclination of these students, and, in the future, to compare it with other studies and measure the possible im­pact of the course on the modification of the said inclination.