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Facing a series of food-related accidents, consumers worldwide have become more concerned with the safety of the food they
consume. The Food Traceability System has been introduced in many countries to reduce the uncertainties originating in the
food purchasing process by providing information about the entire food process, from farm to table, in t...
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... respondents have accessed information on the agricultural products through the food traceability system and have bought agricultural products managed with the Food Traceability Systems three times on average. Table 1 shows a brief demographic distribution of survey respondents. A total of 22% of the respondents were male (n=108) and 78% of were female (n=383). ...
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Citations
... Consumers' food choices are increasingly influenced by trust cues [15]. Traceability information is a solution for communicating safety practices, increasing consumer trust [51], and is used as a tool to help ensure food safety and quality and gain consumer confidence [52,53]. By providing quality and safety information throughout the food process from farm to fork, traceability systems can reduce consumer uncertainty stemming from the food purchasing process, enhancing price premiums and facilitating purchasing behavior [54]. ...
Based on 908 consumer questionnaire data from 15 urban areas in Shanghai, we use the binary logit model to empirically analyze the impact of traceability label trust on consumers’ traceable pork purchase behavior and the moderating effect of food safety identification. After constructing the theoretical analysis framework, this paper verifies it from the two aspects of statistical analysis and econometric analysis and tests the robustness of the final results. The results show that: first, traceability label trust has a significant positive impact on consumers’ traceability pork behavior. Second, food safety identification can significantly strengthen and promote this process. Third, consumers’ purchasing behavior is significantly positively affected by traceable pork consumption scenarios and price labels, but the permanent elderly in the composition of family members significantly negative impact on it. Therefore, we put forward relevant policy suggestions, such as strengthening the knowledge popularization and publicity based on the advantageous commodity attributes of traceable pork, carrying out food safety knowledge popularization education, and enhancing consumers’ risk perception and food safety identification ability.
... They want to know if a product has been produced sustainably or through a high-quality process (Choe et al., 2009, Giampietri et al., 2018. In effect, trust in food supply chains covers a number of different concepts (Tejpal, Garg, and Sachdeva, 2013). ...
Food products' quality information is advertised on labels but do customers trust them? This study investigates how the consumers' Willingness-To-Pay (WTP) for food products can be increased by deploying managerial effort and advanced technologies, such as the Blockchain Technology (BT). Our model explains how revealing verified information about product quality throughout the supply chain will generate optimal consumers' WTP and maximise profit. At each echelon of a multi-echelon supply chain, a buyer holds a Bayesian belief about the quality of the input to be procured. This belief is shaped by the accuracy and veracity of the information about this quality. Managerial effort is required both to enhance quality as well as ensure full and verified information. We show why this effort must be made across the chain and how opportunistic behaviour may be circumscribed. Using empirically grounded analytics and real prices of olive oil intermediate produce from various official bodies, we show how the application of BT may be financially justified. This research shows how trust and WTP can be further enhanced through the use of BT and additional smart technologies in a supply chain, which may be projected on other supply chains of organic and sustainable food products.
... In a developing country like India, where people have a limited income, cost strongly affects consumers' attitude toward using a technology (Choe et al., 2009, Huiying et al., 2010Kim and Han, 2011). In India, 6.7% (88 million) of people live below the poverty line (According to the United Nations millennium development program, based on PPP's international comparison program). ...
As a part of technology acceptance studies, customer acceptance of smart grid technology is important for its successful implementation. The worldwide implementation of smart grid technology has increased the attention of researchers in this realm. However, a thorough bibliometric analysis of customer acceptance for smart grid technology has not been carried out so far. Hence, to address this gap, the present work aims to provide the current scenario of research pertaining to the customer acceptance of smart grid technology. The bibliometric data from the year 2012 to 30 May 2021 was extracted from the Scopus database. Bibliometric analysis and network analysis were applied to obtain the research trends, contributing authors and nations working in the domain of customer acceptance of smart grid technology. In addition, topic-modelling technique was applied in the selected literature, which eventually extracted six different topics. Further, the extracted topics led us to develop a conceptual framework for customer acceptance of smart grid technology. The framework will help the practitioners, policymakers and the government to formulate long-term strategies for the successful adoption of smart grid technology. Reference to this paper should be made as follows: Archana, Shankar, R. and Adil, M. (2023) 'Customer acceptance of smart grid technology: a bibliometric literature review', Int. J. Productivity and Quality Management, Vol. 40, No. 4, pp.429-452. 430 Archana et al. Biographical notes: Archana is currently a research scholar at Bharti School of Tele-communication Technology and Management, Indian Institute of Technology Delhi, India. Her areas of interest include innovation management and sustainability. Her research focuses on new technological fields, which can support better societal transformation and sustainability. Ravi Shankar is currently a Professor of Operations and Supply Chain Management in the Department of Management Studies, Indian Institute of Technology Delhi, India. His research citations exceed 23,000, with an H-index of 63 (as on 28. Areas of interest: operations and supply chain management, decision sciences, business analytics and big data, project management, total quality management and six sigma, sustainable freight transportation, strategic technology management, etc. Mohd Adil works as an Assistant Professor at NIT-Hamirpur. His present research focuses on tourism and hospitality, services marketing and sustainable marketing. He has several publications in journals, such as International
... Therefore, our objective for now would be to obtain the necessary and sufficient conditions for food safety and security during and post the pandemic era in a developing economy, i.e., India. The dependent variable being food safety and security, was determined by instruments adapted from Choe et al. (2009), Han et al. (2015 and Souliotis et al. (2018). Hashemi et al. (2015) emphasized on the technological compatibility and technological developments of a manufacturer's supplier as one of the key determinants for improving food production quality. ...
... Our first research question was to explore how I5.0 enablers combine with reforms derived from lessons learnt from COVID-19 to attain food safety and security (Choe et al., 2009;Han et al., 2015;Souliotis et al., 2018) during this ongoing industrial revolution when pandemic has disrupted food SCs. Addressing this through a large-scale survey, the results indicate that there exist three different combination of causal conditions or solution paths by which COVID-19 policy reforms and I5.0 enabling technologies can combine to achieve food safety and security during and post the COVID-19 pandemic. ...
The purpose of this research is to establish the necessary and sufficient conditions for food safety and security during pandemic outbreaks, focusing on the case of COVID-19 to ensure resilience of the food supply chain. The study emphasises on the complexity theory of fuzzy set Qualitative Comparative Analysis (fsQCA), to establish a result-driven definition of Industry 5.0 (I5.0) during and post pandemics. The results of this study revealed that a combination of conditions derived from pandemic policy related reforms and I5.0 enablers will assist manufacturers and suppliers in establishing food safety and security during and post the COVID-19 era in a developing economy. Food safety and security being the goal, based on a survey of 140 food companies, this study provides insights to manufacturers and policymakers to enable selective implementation of I5.0 enabling technologies and pandemic policies.
... Konuk (2019) also used the dimensional approach and the inclusion of trust is consistent with the TCC model. In the context of food traceability, trust was found to be negatively related to consumers' fears of exploitation by sellers and perceived information asymmetry in Korea (Choe et al., 2009). Myae (2015) found that generalized trust (whether people can be trusted) and trust in the government (statements adopted from the consumer confidence model by de Jonge (2008)) influenced consumers' preference for food safety attributes (traceability and animal testing) in the context of chronic wasting disease (CWD). ...
Trust is an important element of effective relationships, including business relationships. In agriculture and food, public trust has sometimes been affected by food safety problems and by hesitation or misunderstanding about production practices, including the use of new technologies. In this report the literature on conceptual models characterizing trust and empirical approaches to measuring, monitoring, building and rebuilding trust are described. Throughout the literature reviewed, key elements of trust in many different contexts are found to be related to beliefs in 'competence' and 'commitment' of the trusted agent and perceptions of 'transparency' in the activities of the trusted agent. The approaches described in this review have mostly (but not exclusively) been applied in the context of decisions related to food. Case studies of particular food issues which have been affected by elements of distrust are described in order to understand best practice related to rebuilding trust. 3
... Customers' attitudes were analyzed through four items and adapted from Yeo et al. (2017). Moreover, this study adopted four items to measure BT-enabled traceability (Choe et al., 2009;Yuan et al., 2020). Finally, the continued intention to use MFDAs was investigated using three measures and modified from Venkatesh et al. (2012). ...
The working pattern of the food industry has entirely changed with the emergence of mobile food delivery apps (MFDAs), which deliver an innovative method to interact with and offer high-quality services to customers. This study pinpoints the imperative factors affecting the customer's attitude and continued intention in light of the task technology fit (TTF) model. The required data were collected from MFDA users and analyzed by the structural equation modeling technique via Amos-23 and SPSS-22. The results confirm that customer rating, ordering review, food tracking, navigational design, and user self-efficacy positively impact TTF. Further, self-efficacy positively moderates the relationship between visual design and TTF, navigational design and TTF, and food tracking and TTF. Moreover, TTF positively influences attitude and continued intention, and in turn, attitude positively influences continued intention. Additionally, blockchain technology (BT) enabled traceability positively moderates the relationship between TTF, attitudes, and continued intention to use MFDAs. The developers of MFDAs should consider how customers perceive BT-enabled traceability and take steps to embrace it to increase customer trust in MFDAs. Furthermore, the theoretical and managerial applications are explained in detail so that developers can offer what MFDA users need.
... Surveys focusing on buying behaviors demonstrated that consumers are willing to pay higher prices for the products with a traceability system (Choe et al., 2009;Pang et al., 2015). It is obvious that, the use of IoT-based systems in agriculture and food industry, as well as in other sectors, will be promoted by the governments and their use will expand dramatically in a very short time. ...
... Its approved product is "transparent fresh milk", which is the first certified "fresh milk with an animal welfare label" in Taiwan. Transparent and clear information, such as the three main indicators of food safety, food quality, and trust, are provided through certification labels [4,5], reassuring consumers and improving their trust in certification labels, thereby increasing their consumption intention [6]. ...
Animal welfare, environmental sustainability, and food safety have become topics of international concern. With the rise of friendly rearing and green consumption consciousness, consumers can use animal welfare certification labels as references to make purchase decisions. This study adopts the theory of planned behavior (TPB) as its core and incorporates variables, such as moral affection, health consciousness, and trust in certification, to discuss the thoughts of Taiwanese consumers on buying animal welfare-friendly products and the factors that affect their purchase decisions. This study will be conducive in clarifying the consumption behavioral pattern of animal welfare-friendly products, which previous literature has mentioned but not tested, thereby filling this literature gap. This study collects 653 valid questionnaires and uses the partial least square-structural equation modeling to analyze the correlations between various variables. The research findings indicate the following. (1) Consumers’ attitudes, subjective norms, and perceived behavioral control have significant and positive influences on the behavioral intention of purchasing fresh milk with animal welfare labels. (2) Moral affection positively influences customers’ behavioral intention toward fresh milk with an animal welfare label through attitudes, subjective norms, and perceived behavioral control. (3) Trust in certifications will enhance moral cognition and positive attitudes toward fresh milk with animal welfare labels. According to the research findings of this study, we recommend that businesses strengthen the promotion of dairy products in line with friendly rearing, environmental sustainability, and other ethical consumption concepts to generate market segregation elements.
... The trust in actors within the organic food chain can help consumers reduce the complexity of food purchase decisions under uncertainty and risk (Roosen et al., 2015). Thus, trust in stakeholders is vital to mitigate consumers' concerns about opportunism caused by information asymmetry (Choe et al., 2009). However, the trust of multiple stakeholders within the organic food supply chain has not been extensively examined (Carfora et al., 2019;Ladwein & Sánchez Romero, 2021). ...
Trust and prices are two factors of organic food purchasing intention and behaviour, which have been received more attention. However, the research of the former failed to address the role of trust in stakeholders, and findings of the latter did not make consistent. This study incorporates trust in producers, trust in retailers, and price sensitivity into an extended theory of planned behaviour (TPB) to examine their effects on consumers’ organic food purchasing behaviour (OFP). We conducted an online survey and obtained data from 640 consumers in China to empirically test the model. The results show that the two types of trust play essential roles in OFP, and the impact of trust in retailers is stronger than that of trust in producers. Moreover, price sensitivity is a negative factor of OFP. Furthermore, trust in producers and trust in retailers significantly strengthen the relationships between OFP and its antecedents from the extended TPB model. In addition, price sensitivity acts as a negative moderator on the relationships between perceived behaviour control and OFP, as well as purchase intention and OFP, while the moderating effect of price sensitivity on the relationship between personal norms and OFP has not been established. © 2022, Sociedade Brasileira de Ciencia e Tecnologia de Alimentos, SBCTA. All rights reserved.
... Initial uses of these Agriculture 4.0 technologies and their data outputs were to mitigate the risk of disease outbreaks and send food quality and quantity information downstream to prove provenance to customers and consumers in industries such as fruit, vegetables and meat (Choe et al. 2009). More recently, digital platforms such as blockchain are being used to send data in the opposite direction (upstream) as a feedback mechanism from the retailer back through the chain to the producer, as well as offering compliance with international food safety laws (Qian et al. 2020). ...
... Electronic identification (eID) of livestock is an RFID-based technology that enables various attributes throughout an animal's life to be tracked. Such attributes include, but are not limited to, place and date of birth, husbandry practises, movement through the supply chain and processing (Choe et al. 2009). Like many digital technologies in agriculture, the national adoption of eID technology in the sheep industry has been slow compared to adoption rates in other countries for other species where adoption of traceability technology has been mandated by policy (Choe et al. 2009). ...
... Such attributes include, but are not limited to, place and date of birth, husbandry practises, movement through the supply chain and processing (Choe et al. 2009). Like many digital technologies in agriculture, the national adoption of eID technology in the sheep industry has been slow compared to adoption rates in other countries for other species where adoption of traceability technology has been mandated by policy (Choe et al. 2009). Low adoption rates of supply chain traceability technology risk the trust in which customers of Australian sheep meat and wool have in the provenance and quality of the product they are buying (Bosona and Gebresenbet 2013;Aung and Chang 2014). ...
This paper reviews early experiences, expectations and obstacles concerning the adoption of digital technologies in Australian livestock systems. Using three case studies of publicly-available information on Australia's red meat industry, we identify the process of digitally enhanced value creation according to four themes: (1) supply chain operability; (2) product quality; (3) animal welfare; and (4) innovation and learning. We find reasons for both optimism and pessimism concerning the adoption of digital agriculture. While digital technology is being offered by various stakeholders to support collaboration within supply chains, it is also being met with scepticism amongst some producers who are not actively engaging with a digital transformation. We identify that the 'technology fallacy', which proposes that organisations, people, learning and processes are as important to digital transformation as the technology itself; but while digital technologies enable change, it is the people who determine how quickly it can occur. We argue that-since quality appears to be the major basis on which Australian red meat producers will compete in global markets-the broad adoption of digital technology will prove increasingly essential to future growth and sustainability of this supply chain.
