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Based on the original and unique data collected from 1000 users of PANEK CarSharing in Poland (the biggest car sharing company in Warsaw), we explored the roles of social trust and social capital in stipulating the process of value co-creation, understood as the ability to share information (engage in dialogue) with other users and the system opera...
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... on research in the Netherlands, it has been confirmed that car sharing reduces car journeys by approximately 15-20% and that car ownership per household drops from 1.12 to 0.76 [25]. A comparison of existing research studies is presented in the following Table 1 [26]. Unfortunately, despite years of experience in operating car sharing systems, which had their inception at the beginning of the 2000s, car sharing services do not yet play an important part in urban mobility even in a friendly regulatory environment that is supported by incentives. ...Citations
... Eles concluíram com base na confiança e risco de escassez percebida 'disponibilidade de veículo' que as organizações que operam em comunidades abertas têm mais sucesso em atrair novos consumidores para a plataforma. O trabalho de Tchorek et al. (2020) teve como objetivo explorar os papéis da confiança social e do capital social na estipulação do processo de cocriação de valor, entendido no artigo como a capacidade para compartilhar informações (dialogar) com outros usuários e a operadora do sistema. Os autores pesquisaram usuários da empresa PANEK CS, uma plataforma de compartilhamento de carros em Varsóvia. ...
Introdução O crescimento do fenômeno das plataformas digitais tem sido observado ao redor do mundo, bem como suas implicações e impactos para os negócios e a sociedade como um todo. Dessa forma, neste estudo buscou-se identificar na literatura disponível o capital social gerado na economia de plataforma por meio de uma revisão sistemática da literatura. Problema de Pesquisa e Objetivo Quais tipos de capital social são produzidos na economia de plataforma? Essa pergunta será respondida através de uma revisão sistemática da literatura, a fim de identificar os diferentes tipos de capital social que são gerados na economia de plataforma e gerar uma lista completa de temas, que descrevem esses tipos de capital social. Fundamentação Teórica Capital social segundo a conceituação de Putnam (1993), diz respeito aos aspectos da organização social, relacionados à redes, normas e a confiança que funcionam com intermediários para facilitar a coordenação e cooperação, que geram benefícios mútuos. Os conceitos de economia compartilhada (Sundararajan, 2016), consumo colaborativo (Botsman & Rogers, 2010) não são necessariamente conceitos novos, mas eles vêm ganhando uma grande notoriedade a partir de um tipo da cultura ou prática de consumo denominado consumo colaborativo. Discussão Como resultado foi identificada uma lista dos temas estudados com relação à economia de plataforma e um levantamento dos temas/construtos de capital social que foram pesquisados. Conclusão Quanto à economia de plataforma, identificou-se 10 temas ligados aos tipos de relação comercial abordados na literatura, quando empregado estudos sobre capital social. Desses, destaca-se os negócios de acomodação, compartilhamento de automóveis e a pesquisa sobre o fenômeno em geral. Quanto ao capital social, o ponto de destaque é o papel confiança nas relações que se dão nos ambientes das plataformas digitais para promover relações sociais entre os participantes que geram ativos importantes para a sociedade e confere maior vantagem competitiva aos proprietários das plataformas.
... The automobile sector has seen remarkable changes in the last few decades. At the core of this change lie the emerging patterns of direct interactions between customers and businesses, which play a vital role in creating value [76,100]. The mutual sharing of ideas and exchange of information forms a symbiotic relationship between the business and its customers. ...
As firms and customers seek new synergies, value co-creation emerges as an imperative that straddles almost all sectors. This paper corroborates the manifestation of customer value co-creation behaviour in the context of the automobile industry. Distinct from conventional studies based on survey instruments, this study examines Twitter data, using data mining techniques (content, sentiment, and descriptive analysis) to analyse 82,236 customer tweets to study customer value co-creation behaviour. Content analysis was used to identify distinct themes. Further, the themes were mapped to the existing literature on value co-creation behaviour and additionally validated and categorised by eleven industry experts into relevant dimensions. The study verified the existence of value co-creation behaviour comprising participation and citizenship behaviour in the context of the automobile industry. There was evidence of two distinct customer cohorts, one who exhibited positive sentiments and others who were more negative regarding participation and citizenship behaviour. These groups demonstrated significant differences in loyalty towards the firm or brand. This exploratory study contributes significantly to understanding customer value co-creation behaviour, especially in the less researched context of the automobile sector. Theoretically, the results are meaningful as they validate the two-dimensional nature of customer value co-creation behaviour. Second, the findings of this study offer a strong argument for recognising value co-creation behaviour as a significant precursor to loyalty outcomes and proposing a conceptual framework based on the identified relationship network. For the practitioner, the findings validate the need to understand and encourage customer value co-creation behaviour to enhance customer stickiness and, consecutively, the firm’s profitability.
... As for the factors influencing customer value co-creation behavior in the traditional economic mode, there have been a number of research papers on the participants of value co-creation: customers and corporates. Corporate brand symbolic values [27], customer factors, customer social capital [28] and customer citizenship [29] are both considered to have an impact on customer value co-creation activities. The above study shows that customer value co-creation, as an activity with social attributes, is not only related to economic interests, but also related to the social characteristics of the relevant economic actors, namely corporates and customers. ...
Starting with corporate and customer factors, this paper establishes a research model of the influencing factors that affect the customers’ value co-creation behavior in a sharing economy. Guided by this model, this study conducted a questionnaire survey on 587 Malaysian Airbnb customers, and analyzed the valid data with software such as SPSS26 and AMOS24. The results show that although the operators of sharing economy platforms do not directly provide products and services, their ethical management, corporate authenticity and corporate image still positively influence customer value co-creation behavior, and that sharing economy customers, whether they are suppliers or demanders, have their own characteristics that influence value co-creation behavior. Based on these results, this study suggests that sharing economy corporations should pay attention to their business operations and customer behavior as well as their APS (Application product services), so as to achieve sustainable and virtuous development.
... In the context of commercial banks, some scholars take value co-creation as a research perspective, discuss how value co-creation affects experience value, and give corresponding research strategies (Galdolage and Rasanjalee, 2022). In the context of the automotive service field, some scholars have studied the relationship between value co-creation and service brand experience, and believe that value co-creation has a significant positive impact on service brand and service brand experience (Tchorek et al., 2020). Based on the existing research on value co-creation behavior and experience value in different contexts, this study proposes the following hypothesis based on the context of canal tourism: H1: Tourists' online value co-creation behavior positively affects tourist experience value. ...
In recent years, there is the popular phenomenon of “grass planting” marketing. The value co-creation behavior of ordinary consumers KOC (key opinion consumer) in the online community is sometimes out of utilitarian intentions, which is deemed as plain people’s “grass planting” advertising in a certain degree. We collected the tourists’ data in Chinese Grand Canal National Cultural Park, analyzed the impact of value co-creation behaviors such as tourists’ experience sharing, topic discussions, and suggestions in online communities on the value of tourism experience and the quality of brand relationships under the “planting grass” marketing environment and verified the moderating mechanism of tourist altruism in it. According to the results, tourists’ online value co-creation behavior has a significant positive impact on the consumer-brand relationship quality, and experience value plays a mediating role. Tourists’ online value co-creation behavior has a significant positive impact on experience value, in which altruism plays a moderating role. The greater the tendency of altruism, the higher the impact of tourists’ value co-creation behaviors on their experience value, and vice versa. This conclusion is not only of great significance in deepening and improving theories of value co-creation, altruism, experience value and consumer-brand relationship quality, but also has important certain management enlightenment on how to combine the design of merchant value co-creation incentive mechanism with altruism in “grass planting” marketing.
... The research in this cluster has been mainly focused on issues regarding developing carsharing services within cities, such as proposing innovative subsidy models (Fan et al., 2020), sharing and trust in online environments (Julsrud and Priya Uteng, 2021), social capital, and value co-creation (Hartl and Hofmann, 2021;Tchorek et al., 2020), carsharing business models diffusion , the effects of institutional logics on the carsharing business model development (Vaskelainen and Münzel, 2018), carsharing business models and tariff simulation , and upscaling strategies for carsharing business models (Meijer et al., 2019). Besides, some articles in this cluster address the environmental impacts of carsharing (Shams Esfandabadi et al., 2020) and its sustainability (Akyelken et al., 2018;Bocken et al., 2020;Hartl et al., 2018), since carsharing is a promising idea towards transportation sustainability especially when electric vehicles (EVs) are utilized to provide carsharing services (Kot, 2020). ...
Vehicle sharing, electrification, and automation, as the triple revolutions in urban transportation, have been under debate towards a new transport paradigm. In this regard, carsharing services, as a potential solution for sustainable urban transport, have gained momentum within the context of sustainable cities in recent years. This research, as the first attempt in the literature, aims to render a comprehensive map of the body of knowledge in the carsharing field of research through conducting a systematic bibliometric analysis. To achieve that, a total of 729 peer-reviewed journal articles from the Web of Science database were scrutinized using keyword, text mining, and bibliographic coupling analyses. The analyses revealed four main research themes building the carsharing literature, including (1) collaborative consumption and carsharing business models development in the context of sustainable urban transport, (2) carsharing adoption with a special focus on user behavior, intention, and preferences, (3) carsharing operational challenges, considering infrastructure and fleet management, and (4) technological advancement towards deployment of shared autonomous vehicles and mobility as a service. The results showed that the carsharing literature lacks (i) a well-established and comprehensive long-term sustainability assessment framework, (ii) inclusive and integrative marketing and training plans, as well as effective incentives, (iii) a holistic analysis of the role of carsharing in the achievement of Sustainable Development Goals, (iv) reliable circular economy indicators designed to measure the circularity of carsharing to help transitioning towards a circular economy, and (v) a timely broad analysis on the implications of the COVID-19 pandemic and the future of carsharing post pandemic era, which call for more investigations in the future. The provided insights support both researchers and policy-makers by shedding light on carsharing services research by providing a state-of-the-art of carsharing studies and developments up to date, uncovering the emergent research themes and trends, and identifying research gaps for future studies towards better positioning carsharing services in sustainable cities developments.
... To close this gap, a push and pull partnership is required between the consumers and the company. In other words, this gap will exist forever if the customer and the company will not collaborate with each other (co-creation) in order to produce a product that is eco-friendly and acknowledged by consumers [13]. As a result of this collaborative approach, consumers can make more stable and realistic choices that are clearly visible and easily accessible. ...
The homogenization of the banking segment has made it difficult for banking institutions to practice the quality of services that are needed in order to retain consumers. Thus, these days, finding ways to increase consumer loyalty-especially green loyalty-has become a challenge for the banking industry around the planet. Research has long acknowledged that corporate social responsibility (CSR) is a strategic concern that could help organizations to increase consumer loyalty. However, the impact of CSR practices on green consumer loyalty is rarely addressed in the extant literature. Hence, the present research investigated the impact of CSR on green consumer loyalty with the mediating effect of co-creation in the banking industry of Pakistan. The study also introduced green banking initiatives as a moderator between the mediated relation of CSR and green consumer loyalty, with the intention that such a moderator would strengthen this indirect relationship. The structural equation modeling technique was used for the data analysis. The results confirm that CSR enhances consumer loyalty, and that co-creation partially mediates this relationship. Furthermore, green banking initiatives further strengthen this relation. The results of the current survey could help banking institutions learn how they can develop core strategic considerations based on the integration of CSR co-creation and green banking initiatives.
... A number of case studies have focused on the critical success factors, as well as the challenges of the sharing economy. Tchorek et al. (2020) [18] by examining a case of a Polish car sharing company, concluded that the "Higher social capital that can be established among a relatively coherent group of people with similar interests and common goals is more important than the general trust arising from our assumption that all people can be trusted, even if we do not know them". [19] explored the antecedents that generate value co-destruction, the negative outcomes resulting from interactive value formation, in the sharing economy context, particularly regarding taxi services. ...
The main objective of this paper is to identify the incentives (strengths) that attract tourists to use the Airbnb platform. Moreover, Airbnb tourists’ expectations are compared to the services provided by hotels in order to assess their possible weaknesses. Via a quantitative survey that includes the exploration of the knowledge and use of this platform, a comparative analysis of the levels of agreement, along with a disagreement with the various incentives, are identified in order to highlight how important the practical factors for Airbnb’s choice are. The results show that the hotel industry is actually exposed to Airbnb’s existence and clearly disputes the statement as to whether Aibnb complements or just competes with traditional accommodations.
Consumers are increasingly pressing organizations to adapt meaningful corporate social responsibility (CSR) initiatives and seek avenues for co‐creation. Study to investigate if CSR can help co‐creation significantly contributes to the competitive advantage of banks. Many previous pieces of research have recognized CSR as a strategic imperative that may help businesses to build consumer loyalty. To address gaps in the literature based on the social identity theory and theory of social exchange, this article investigates the impact of CSR on consumer loyalty while considering the mediation effect of co‐creation. The data were collected in India, and the sample contained 520 customers of banks. Partial least squares‐structural equation modeling was used to test the hypothesis. The study findings show that CSR, directly and indirectly, impacts consumer loyalty through co‐creation. The current study's findings aid banking institutions in determining how to design and implement strategies based on CSR and co‐creation that could eventually result in consumer loyalty.
Purpose
This study aims to identify and categorize the barriers and motivators to value co-creation and to establish its theoretical link with the five axioms of value co-creation.
Design/methodology/approach
The study used a qualitative approach based on a bibliographic literature review for identifying barriers and motivators of value co-creation. Subsequently, this study grouped those barriers and motivators into three categories. It further linked those barriers and motivators with five axioms of value co-creation using the grounded theory.
Findings
Results based on the categorization of barriers show that the first category “organization and system-related barriers” is associated with Axioms 1, 2 and 5 of the service-dominant logic. The second category “customer-oriented barriers” is associated with Axioms 2, 4 and 5. The third category of barriers “social environmental and economic barriers” is related to only Axiom 3. Results based on the motivators show that the first category “organization and system-related motivators” is associated with Axioms 2 and 4. The second category of “customer-oriented motivators” is associated with Axioms 1, 2, 3 and 5. The third category of motivators “social environmental and economic motivators” is related to Axioms 3 and 5.
Practical implications
These results provide insights to managers for eradicating barriers from the value co-creation process by emphasizing strategic intrusion into those axioms that contain a high percentage of barriers. Similarly, it also provides insights to managers for expediting motivators of value co-creation by strategic intrusion based on the axioms that contain a high percentage of motivators. Overall, this study will serve for greater value co-creation by eradicating barriers and promoting motivators. This study also provides a theoretical foundation for future studies intended to establish a theoretical connection between the barriers and motivators with value co-creation in other industries.
Originality/value
This study is novel in terms of identifying barriers and motivators of value creation by categorizing those identified barriers and motivators into three sub-categories. This study is the first one for linking barriers and motivators with five axioms of value creation for a micro-level policy formulation.
The economic instrumentality of organizations has amplified since the industrial revolution. However, more recently, globalization and disruptions in the business environment have added new dimensions of complexity and uncertainty. This paved way for social capital from community studies to management by viewing it as a resource that can be leveraged by multiple stakeholders for sustainable advantage in organizations. The chapter focuses on understanding the multi-dimensional concept of social capital in organizations by systematically reviewing literature over the past decade (2011–2020). Insights have been presented using the 4P framework: Purpose, Product, Place, and Price of social capital. Taking a perspective of social exchange and social embeddedness, social capital has been shown to positively impact the business ecosystem, communities, minorities, businesses, and employees. Also, during uncertain times, social capital acts as a rainy-day investment that can be used to construct, convert, transfer, or complement needful resources. Findings from the study can be leveraged by both practitioners and academicians to drive organization success.KeywordsSocial capitalSystematic literature reviewEvidence-based4P FrameworkUncertain timesInclusive growth
