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2: Steps of a promotional plan

2: Steps of a promotional plan

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Figure 2.1: Model of the communication process by W. Schramm
Figure 2.2: Steps of a promotional plan
Figure 2.3: Push and pull strategies
Figure 3.1: The most important types of internet banners
+12 Figure 3.4: Outdoor media plan
MARKETING COMMUNICATIONS IN THE CONDITIONS OF V4 COUNTRIES
Book
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  • Nov 2016
The book provides a theoretical overview of Integrated Marketing Communication and all the tools of the communication mix in the conditions of the Visegrad countries. The individual chapters are supplemented by case studies from Slovakia, Hungary, Poland, and the Czech Republic. This publication has been published with the financial support of Vise...
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