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The paper examines the effect of
local food on loyalty of tourists on a destination. The participants were
identified using purposive method of sampling and these respondents comprised
of local and foreign tourists who have visited Angeles City. The research
design used was predictive-correlational method and partial least squares path
modelling wa...
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Citations
... The attitude, in particular, is based on the combination of the perception relative to the results that will come from the behavior and the subjective value of the expected results (Manosuthi et al., 2020). In the field of travel and tourism, several studies (e.g., Bianchi et al., 2017;Hasan et al., 2017;2019) found that despite tourists' beliefs about the consequences of visiting a destination or the intentions of visiting a destination are variable, their attitudes based on such beliefs will affect differently and subjectively the intentions to revisit the destination and, therefore, the DL (Han and Kim, 2010). Hence, the following hypothesis has been developed: ...
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... Healthy eating and active lifestyle directly affect tourists' motivation to travel (Lacap, 2019). The fact that hotels offer facilities such as gyms, swimming pools and activity areas also strengthens the motivation of tourists. ...
... Food-related motivation has a good impact on local food participation and destination, food satisfaction and loyalty. It is also discovered that the local Food engagement is linked to food in a substantial and beneficial way of happiness and attachment to the destination (Lacap, 2019). Food tourism is one of the key aspects of the tourists to attend events, such as festivals. ...
The Puto Latik Festival in Binan City, Laguna, which is a contemporary commemoration of the traditional feast of San Isidro Labrador, the Patron Saint of Farmers, is one of the city's cultural highlights. While "Latik" refers to the traditional dance "Maglalatik", which originated in the city, "Puto" refers to the well-known Puto Biñan. To honor the "Magpuputo" of Biñan's contributions to the pride and identity of the city, this study investigates the Cultural Awareness, Motivation and Satisfaction of Puto Latik Festival to the Residents of Biñan City, Laguna. Analyzing 381 responses in total with 127 responses each barangay from the immediate residents of three barangays, namely, Barangay Canlalay, Barangay, Poblacion and Barangay San Joseph where the festival was held. This study investigated how Cultural Awareness, Motivation, and Satisfaction affect one another using information gathered from locals that attend the Puto Latik festival. The structural analysis reveals that there is significant and no significant difference in the respondents’ assessment of the festival satisfaction, motivation and cultural awareness depending on the respondent’s demographic profile. When grouped by gender and educational attainment, the null hypothesis of no significant is not rejected however, when grouped by age there is a significant difference in festival motivation and by location the three factors have a significant difference. The results showed that community benefits and cultural and educational advantages are good predictors of residents' subjective measures of motivation, satisfaction and cultural awareness.
... In the PLS-SEM methodology, the analysis was divided into two main phases. The first phase involved evaluating the measurement model, wherein Factor Analysis was performed, and various fit indexes were employed to assess the reliability and plausibility of the proposed framework (Lacap, 2019;Lacap, 2020;Lacap & Sicat, 2022). Within this phase, the measurement model's assessment focused on determining the reliability and validity of both the lower-order and higher-order constructs. ...
This study aims to examine the factors that contribute to the development of a favorable gastronomy tourism experience, by exploring the interrelationship among gastronomicscape dimensions (gastronomic quality, gastronomic image, social interaction, and price value), gastronomic attitude, gastronomic motivation, gastronomic satisfaction, and behavioral intention grounded in the Theory of Planned Behavior, the research collected empirical data from tourists visiting gastronomy destination. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the combined and simultaneous impact of gastronomicscape dimensions on the perceived quality of gastronomy tourism experiences. The results demonstrated that the positive perception of gastronomicscape dimensions significantly and directly influences both gastronomic satisfaction and behavioral intention among tourists. The result revealed that measuring the perceived gastronomic attitude and motivation towards gastronomiscape experience of tourist strongly influence the formation of gastronomic satisfaction and loyalty. Additionally, the study reveals that the investigation of gastronomy tourism experience necessitates a comprehensive examination of collective and intersecting factors that encompass behavioral motivation and satisfaction. Consequently, this research provides a valuable framework in understanding gastronomic motivation and offers practical implications for the industry players to provide strategic approach in satisfying gastronomy tourism experience.
... Williams and Soutar (2009) define satisfaction as the tourist's emotional state after an experience, measured as the gap between the expectations held prior to the trip and the reality experienced (Chen and Chen, 2010). In this regard, the gastronomic experience should be assessed from a double perspective: on the one hand, in relation to satisfaction with the tourist destination (Leong et al., 2017;Berbel-Pineda et al., 2019), and on the other, in relation to the gastronomy activity itself (Lacap, 2019). Therefore, studies of gastronomy tourism are always related to either the analysis of the gastronomic experience (Kivela and Crotts, 2006) or the relationship between the gastronomic experience and destination satisfaction (overall satisfaction with the destination) (Babolian Hendijani, 2016). ...
... Furthermore, the gastronomic experience includes attractions such as regional cuisine or diverse gastronomic events, which generate satisfaction in the visiting tourist. The gastronomic experience is thus found to be an antecedent of satisfaction with the destination (Leong et al., 2017;Berbel-Pineda et al., 2019), distinguishing it from mere gastronomic satisfaction (Lacap, 2019). ...
Purpose
The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve tourists' gastronomic experience and satisfaction, taking gastronomic motivations as a starting point. Furthermore, the difference between destination satisfaction and gastronomic satisfaction has been established in order to determine the degree to which each one influences loyalty towards the destination.
Design/methodology/approach
After detailing the theoretical framework for the development of the hypotheses, the study was carried out using a quantitative methodology based on structural equation modelling (SEM). The final sample consisted of 710 tourists who visited Córdoba, Spain – a world heritage city of international renown.
Findings
Results indicate that gastronomic motivations, gastronomic experience and destination satisfaction have a direct influence on loyalty towards a destination. Also, destination satisfaction is found to play a mediating role in the relationship between gastronomic experience and loyalty towards the destination. Differences between destination and gastronomic satisfaction have been evidenced. For fostering a tourist's loyalty towards a destination, gastronomic satisfaction alone is not enough; other elements inherent to the destination itself are necessary for full loyalty, whether attitudinal or behavioural.
Originality/value
Correctly identifying tourist motivations can help managers of Destination Management Organizations (DMOs) to develop tailored marketing and communication campaigns that boost return visits to the destination or recommendations to family and friends. DMOs need to be aware that DMOs cannot overlook elements such as safety, hospitality or destination cleanliness at the expense of gastronomic satisfaction.
... Based on this definition, it indicates that destination loyalty comprises an attitudinal and behavioural component. Lacap (2019) claimed that behavioural approach refers to obtaining a tourism product or service or a repeated manner among tourists to the destination. Meanwhile, attitudinal loyalty is seen when the tourists practice a positive attitude and intend to suggest to the potential tourists about the destination. ...
... Ji et al. (2016) states that food consumption can be one of the activities that tourists want to participate in during their trip, and it can be one of its travel's motives. Lacap (2019) and Levitt et al. (2017) claimed that tourists with a high level of motivation in food in a destination have the greatest desire to taste local cuisine and demonstrate a high level of loyalty towards the local cuisine. Moreover, (Lacap 2019;Agyeiwaah et al. 2019) found that motivation is directly affects the food satisfaction. ...
... Lacap (2019) and Levitt et al. (2017) claimed that tourists with a high level of motivation in food in a destination have the greatest desire to taste local cuisine and demonstrate a high level of loyalty towards the local cuisine. Moreover, (Lacap 2019;Agyeiwaah et al. 2019) found that motivation is directly affects the food satisfaction. Hence, two more hypotheses are introduced: ...
... Tourists are also attracted to travel because of food-related activities, hence food can affect tourists' vacation destination choices [3]. Based on this study, food-related motivation refers to a tourist's urge to visit a region because of the local cuisine [26]. Previous studies in food-related motivation have been widely carried out, and the instruments which were adapted from push and pull factors have shown similar results. ...
... Memorability is related to novelty, exceptionality, spontaneity, and unexpectedness, and it can be increased by attention, interaction, and active attendance (Campos, Mendes, Valle, & Scott, 2016). Local food is an inseparable element of tourism because it is perceived as a source evaluated by destinations in the marketing (Lacap, 2019). The memorability of tourists' local food experiences is influenced by what food is served, how the food is served, with whom the food is served, and where the food is consumed (Sthapit, 2017). ...
Memorable food experiences are an important factor in both the tourism business and destination marketers and managers attracting not only current tourists but also potential tourists. Recently, several studies have been performed to explore or understand memorable food experiences, as food experiences are a crucial indicator of tourist behavioural intentions and satisfaction. Thus, the purpose of the current study is to understand tourists’ memorable local food experiences, food experience satisfaction,
and behavioural intentions. Accordingly, data was collected through online reviews (424) posted about tourists’ memorable local food experiences in
Gaziantep between 9 April 2021 and 29 May 2021. A phenomenological approach and content analysis technique were used to analyse the data.
In the results of the present study, a theoretical model of memorable local food experiences (MLFEs) was developed with six key components: novelty, hospitality and services, taste and food attributes, togetherness and local interactions, ambience and setting, and local culture. In addition, tourists’
food experience satisfaction and behavioural intentions were found to be positive while experiencing regional local food. Based on the results of this study, practical and managerial implications are discussed, and future research recommendations are proposed
... In fact, for Agyeiwaah et al. [54], culinary tourists' motivation positively influences both culinary experience and satisfaction. Thus, perceptions of a restaurant's authenticity positively impacted satisfaction and intentions to return to a destination [55], and local food engagement was significantly and positively related to food satisfaction and destination loyalty [56]. ...
Local gastronomy is a strategic vector for the sustainability of coastal destinations. The present study had the following objectives: first, to establish the motivational dimensions based on the gastronomic demand in a coastal destination; and second, to identify the motivational dimensions that predicted satisfaction with gastronomy. The study was carried out in the city of General Villamil Playas, a sustainable seaside destination characterized by its gastronomy based on fish and shellfish. It is part of Ecuador’s National System of Protected Areas. The results showed three motivational dimensions: cultural, physical, and social. Physical motivation was the main factor that predicted satisfaction with the gastronomic experience, followed by social motivation. The findings will contribute to the academic literature on coastal gastronomy. They will be helpful for food and beverage service providers to improve tourist satisfaction and stays.
... The province of Pampanga, where evidence was derived, has 15 Starbucks outlets strategically located in metropolitan centers (Starbucks Philippines, 2020). The Pampanguenos (people of Pampanga, Philippines), who boast of being culinary experts (Lacap, 2019a(Lacap, , 2020, are also coffee enthusiasts. ...
The study examines the effect of experiential quality on experiential loyalty among customers in Starbucks coffee chains in Pampanga, Philippines. Five hundred ninety-five customers were purposively sampled as respondents. By way of causal-predictive design and partial least squares path modeling, the results showed that experiential quality significantly and positively predicts experiential satisfaction, perceived value, and experiential trust. Concomitantly, it was found that perceived value is a trifocal predictor of experiential satisfaction, experiential trust, and experiential loyalty. The impact of experiential trust on experiential loyalty garnered the highest path coefficient, indicating its strong impact compared to the effect of experiential satisfaction on experiential loyalty, as well as perceived value on experiential loyalty. The mediation analysis showed that experiential satisfaction and experiential trust are both mediators of the relationship between experiential quality and experiential loyalty. However, experiential satisfaction has a stronger mediating effect compared to experiential trust.
