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Sample Demographic Profile

Sample Demographic Profile

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Figure 1. Punta Cana Ad (Source: CVC, 2015) 
Table 1 . Sample Demographic Profile
Figure 2. Casas Bahia ad (Source: Casas Bahia ad, 2015) 
Table 2 . Summary of Habits related to Tourism
Figure 3. CVC1 Figure 4. CVC2 (Source: IbopeInteligência, 2015) 
Mass tourism and low-income consumers from São Paulo, Brazil: An analysis on the sustainable impact
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Full-text available
  • Jan 2015
This article results from an empirical, quantitative and longitudinal study that is complemented with researches on literary references available through books, annals of academic congresses and digital database of thesis and dissertations. This article aims at analyzing common habits related to tourism of low-income population who live in São Paul...
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Context 1
... the profile perspective, although the samples have been chosen through non-probabilistic and convenience criteria, it could be verified that they are equally distributed between men and women, but the population was predominantly young and with low level of education. Table 1 shows the main results regarding the sample profile. Regarding the reasons for travelling, the research results show that the greatest percentage of the studied population say "having fun" (70%) and "visiting relatives/friends" (63%). ...

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