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Robert Cialdini`s six universal principles of influence. From his talk: You don`t have to be a fool to be fooled!
Source publication
You Do Not Have to Be a Fool to Be Fooled: An Interview With Robert Cialdini, Updated
By Cathrine Moestue
What will make people yield their comfortable lives in the West and say Yes to recruiters who want them to travel to Syria and sacrifice not only their democratic rights but also their family ties and their lives for an unverifiable cause—a ca...
