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Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining exper...
Contexts in source publication
Context 1
... 36 respondents (36%) choose neutral. Table 5 shows the results of the restaurant environment, which is the fourth factor that affects the customer dining experience and retention at Marrybrown in Malaysia, which includes five statements. ...Context 2
... demonstrates that the menu represents a positive branding image of the business, as the customers are more willing to dine in due to the convenience ordering system. Table 5 illustrates that 94% of the respondents believe that Marrybrowns's dining area is clean and tidy. This demonstrates that the employees of Marrybrown clean the dining area regularly to ensure every customer have a clean seat to enjoy their food, ensuring their excellent dining experience. ...Context 3
... clean and tidy rubbish area improves the customer's positive perspective towards the image of Marrybrown because hygiene is the key concern of customers during their dining experiences. Table 5 also indicates that the sauce area is clean and tidy, proving that the employees clean the sauce area frequently to ensure no sauce spills and that the stock of sauces is always ready and enough to be served. The cleanliness of the sauce area affects the customer dining experience and retention at Marrybrown. ...Similar publications
Over the past two decades, marketing literature has classified market orientation’s nature, antecedents, and consequences as intra-organizational phenomena. Most studies focus on market orientation at the organizational level, concentrating on managers’ views of their companies. Another school of thought contends that customer perception of company...
Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining exper...
