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Responses to the question: How important is the TV series Father Matthew to the tourism attractiveness of Sandomierz? Source: own elaboration based on the results of the questionnaire survey.
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This paper examines how a Polish television drama series Father Matthew is used for promoting the town of Sandomierz and its vicinity. It aims to identify the tourism values presented in the film production and to describe promotional activities related to film tourism based on the results of surveys. The empirical part presents the results of surv...