TABLE 2 - uploaded by Orie Berezan
Content may be subject to copyright.
Source publication
The purpose of this study is to identify which sustainable hotel practices guests would be most satisfied with, and what motivates guests to participate in these practices. In addition, the study tested for differences that may exist due to the sociocultural backgrounds of respondents, and whether they are willing to pay a premium for an environmen...
Similar publications
Penglipuran Village is a traditional village that developed into a tourist village and a mainstay of Bangli Regency. Nevertheless, the tourist visits to these tourist destinations are very less viewed from the homestay residences number. This study provides some insights for the green marketing of the Penglipuran tourism village on how to influence...
Citations
... Research underscores the positive link between HSPs and hotel operational goals across market segments. These include profitability (Yenidogan et al., 2021;Xu et al., 2017), market share (Pereira-Moliner et al., 2021), brand capital (Tsou et al., 2022), guest satisfaction (Berezan et al., 2014), and post-stay behaviours like recommending the hotel (Hameed et al., 2022;Moise et al., 2019) and repeat visits (Berezan et al., 2013). Implementing sustainability practices proves advantageous, particularly for city hotels facing fierce competition. ...
... This requires careful prioritization of sustainable initiatives amidst investment considerations and technological changes. Hotels need to make informed decisions regarding sustainable investments, considering customer preferences and the impact on operational objectives (Berezan et al., 2014). ...
... Research demonstrates extensive reporting improves hotel performance (Assaf et al., 2012). Studies also investigate the impact of sustainability practices, like energysaving technologies and waste management, on hotel performance outcomes (Berezan et al., 2014). Social sustainability practices, such as sourcing from local suppliers, are explored, emphasizing the need to consider empirical factors and local conditions (Berezan et al., 2014). ...
The adoption of sustainability practices in city hotels is increasingly prevalent, driven by the imperative to reduce environmental impact, comply with regulations, and meet the growing demand for sustainable offerings. These practices serve to differentiate city hotels from traditional brands and bolster brand identity. However, the extent to which sustainability initiatives contribute to a hotel's objectives and are perceived by guests remains debated. This study, conducted in Nairobi County, assessed the impact of sustainability practices on brand identity and guest travel preferences. It explored the mediating role of travel preferences in the relationship between sustainability practices and brand identity, as well as the moderating influence of length of stay. Drawing on the Triple Bottom Line (TBL), Environmental Attitude Behaviour (EAB), and Brand Identity Prism (BIP) frameworks, survey data from 205 guests across 36 classified hotels in Nairobi were analysed using structural equation models. The results confirmed a positive and significant relationship between sustainability practices and brand identity, as well as their impact on guest travel preferences. While mediation effects were not observed, the study revealed that both short and long stays significantly moderated the relationship between sustainability practices and brand identity. This research contributes empirical evidence on the interplay between sustainability practices, guest preferences, and brand identity across different lengths of stay. It suggests that hoteliers can leverage environmental and social sustainability initiatives to cultivate a brand identity aligned with guests' environmental and hedonic inclinations, thus gaining a competitive edge in the city hotel market
... The adoption of green practices not only garners better customer appreciation but also brings various benefits to hotels. Previous studies have highlighted the economic advantages, operational cost savings, and reduced environmental impacts associated with going green in the hotel industry (Berezan et al., 2014;Chen, 2015;Geerts, 2014;Graci & Dodds, 2008;Rahman et al., 2012;Singh et al., 2014;Tzschentke, et al., 2004). Consequently, the growing customer attention to environmental issues and the potential benefits have motivated hotels to embrace green practices (Dodds & Holmes, 2016). ...
... Customer satisfaction is an important consideration for hotel management, as it relates to ECCB (Li et al., 2020). Previous research has established a positive connection between green practices in hotels and ECCB (Berezan et al., 2014;Li et al., 2017;Moise, Gil-Saura, and Ruiz-Molina, 2018). The implementation of green initiatives in the hotel industry has a significant impact on ECCB, and hotels must actively participate in environmental conservation to remain competitive (Yusof et al., 2017). ...
... Environmental purchasing promotes recycled, local, and biodegradable products (Timothy & Teye, 2009;Ernst & Young, 2008;Hsieh, 2012). Community awareness entails environmental education for employees and customer engagement (Ernst & Young, 2008;Berezan et al., Impact of green practices on ecological conscious consumer behaviour: An empirical investigation of hotels in Sri Lanka 2014). Incorporating green practices in CSR projects benefits hotels and communities (Miller et al., 2012). ...
The rising attention towards ecologically conscious consumer behavior (ECCB) emphasises the need for implementing green practices to reduce environmental challenges and attract environmentally conscious consumers. Therefore, the adoption of green practices is imperative for the success of the hotel industry. As Sri Lanka's economy is largely supported by tourism, many hotels initiate green practices. However, there is a lack of evidence in research regarding ECCB on green practices of hotels in Sri Lanka. Therefore, this study aimed to investigate the impact of green practices on ECCB and propose strategies to improve the ECCB in the Sri Lankan context. Thus, a comprehensive literature review followed by a mixed approach occupying the case study strategy and survey strategy were adopted. Under the case study strategy, 15 semi-structured interviews among hotel employees, document reviews, and non-participant observations were used within three cases and its stakeholders. A questionnaire survey was carried out among 117 hotel customers. Descriptive frequency analysis and content analysis were used to analyse the data. The findings revealed that seven green initiatives were well accepted and positively impacted ECCB. Study recommends promoting the value of going green, providing education, and enlightening customers on benefits, to uplift ECCB. The study makes substantial contributions to both theoretical knowledge and practical implications within the industry by filling a research gap and providing insights into how consumers perceive and respond to green practices. The study opens areas for future research on investigating policy
... The concept of satisfaction has been broadly discussed in relation to various areas of the hospitality and tourism literature (e.g., hotels, restaurants, attractions, events). Berezan et al (2014), for example, examined hotel guests' satisfaction in relation to sustainable hotel practices. Raab et al (2013) examined restaurant customers' satisfaction and loyalty influenced by the impact of ambient noise levels and environmental attributes. ...
This study aims to analyse the factors that influence the revisit intentions among tourist in the downtown Kuala Lumpur area. The centre focus of this research is to enhance the downtown KL areas to become a more tourist-friendly destination. It is also to support sustainable urban tourism development with three associated aspects of revisit intention to assessing the direct and indirect influence of image attraction, perceived benefit, and environment resilience with tourist satisfaction as a mediator. These variables collectively influence tourists' intention to return and shows the linkage effects of revisit intention as a crucial sign of successful sustainable tourism. The findings show that all these factors closely interact with tourists' decisions to revisit a KL city and their satisfaction plays a mediating role in this analysis. The image attraction of a destination plays an important role, subsequently perceived benefits and environmental resilience also creates a strong initial attraction and increases the likelihood of repeat visits. Satisfied tourists are more likely to revisit as the synergy between these factors creates a complex web of influences that go beyond their individual effects and ultimately influence tourist decisions. This study attempts to offer insights into encouraging sustainable urban tourist growth by examining the interaction between these factors. The findings contribute to the implementation of sustainable tourism practices and helps form strategic recommendations for urban planners, decision-makers, and the tourism sector with the goal of maximising sustainable urban tourism growth by enhancing revisit intention and ensuring a harmonious balance between economic growth, aesthetic appeal, and environmental well-being.
... Domestic tourists' environmental consciousness (ENC) mediates the relationship between domestic tourists' age (AGE) and their overall ATTC. Pharos International Journal of Tourism and Hospitality Berezan et al. (2014) linked eco-friendly practices to education. Leonidou et al. (2015) demonstrated that tourists with higher education exhibit greener awareness and attitudes. ...
This study aims to fill a critical gap in the field of circular tourism by investigating the perceptions and attitudes towards circularity among domestic tourists in Egypt. The purpose is to provide insights into the preferences and behaviours of this demographic, addressing a lack of research in this context.
Structured surveys were conducted among a randomly selected sample of 397 diverse domestic tourists. A quantitative approach, employing SmartPLS 4 for data analysis, was used to examine the relationships between environmental consciousness, demographic factors, and attitudes toward tourism circularity.
Findings reveal that around 56% of Egyptian domestic tourists exhibit high environmental awareness, with 26.9% lacking it. In terms of attitudes towards circularity, 44.6% express positivity, while 45.8% show negativity, indicating a potential misalignment between environmental awareness and attitudes towards circular practices. Positive relationships were identified between environmental consciousness and overall attitudes toward tourism circularity. Additionally, the study uncovers the mediating role of environmental consciousness in demographic influences and highlights the moderating effect of gender on the relationship between environmental consciousness and overall attitudes.
This study contributes original insights by focusing on domestic tourists in a developing country, enriching the understanding of circular tourism. The study adds value to the literature by providing empirical evidence and insights for fostering sustainability in the Egyptian tourism sector. The study implications extend to actionable strategies for stakeholders, emphasising the importance of targeted interventions aligned with local preferences, thus fostering sustainability in the Egyptian tourism landscape.
... The relationship between theme park service quality and consumer satisfaction has also been investigated by Kuo & Wu (2014). Further, the relationship between sustainable hotel operations and guest satisfaction levels was explored by Berezan et al., (2014). moreover, previous studies have used visitor's satisfaction as a mediator with behavioural outcomes (such cole & illum, 2006;rasoolimanesh et al., 2022;Vesci et al., 2020) in the context of tourism. ...
This paper investigates the factors that influence visitors’ intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey was conducted with 357 visitors using a quantitative research design, and the collected data was analyzed using SPSS and Smart-PLS software. The results indicate that perceived ease of use, enjoyment, and compatibility positively influence visitors’ intention to reuse VR, while visitors’ satisfaction mediates the relationship between perceived ease of use, compatibility, and intention to reuse VR. The study recommends that park owners and administrators ensure customers’ ease of use of VR and create innovative ideas and materials to enhance enjoyment, as retaining old customers is more feasible and less expensive than acquiring new ones. The study’s limitations include a small sample size and limited geographic scope, suggesting the need for future research to increase generalizability and incorporate variables such as subjective norms. Theme park managers can use the study’s findings to incorporate VR technology into their roller coasters and create a variety of VR experiences for visitors. Overall, the study advances theoretical understanding of related constructs and offers practical insights for theme park management.
... Sirakaya-Turk et al. (2014) highlight consumers actively seeking green certifications before booking hotels. Berezan et al. (2014) report contradictory results, where consumers express that they are willing to pay higher for green hotels but also preferring discounts as incentives. This gap between sustainability and cost preference may be attributed to factors like awareness, economic constraints, trust issues, marketing strategies and behavioural biases. ...
... Finally, consumer demographics' impact in sustainable hospitality studies yields mixed findings. Berezan et al. (2014) find similar satisfaction levels across different age and education groups. While Pekovic (2021) suggests a stronger link between satisfaction and green motives in older tourists. ...
Purpose
The intention of consumers to behave sustainably is not a reliable predictor of sustainable hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical guidance on how to move research forward in the sustainable hospitality field.
Design/methodology/approach
The authors adopted a five-step process to review and analyse 71 scientific papers published in 14 Hospitality Journals. The authors developed a descriptive overview of the literature showing the publications in this field over the years, the sustainability practices implemented by companies and consumers and the setting of the studies. Finally, the authors conducted a critical analysis of research in sustainable hospitality adopting the intention-behaviour gap lens.
Findings
Leveraging the descriptive overview and critical analysis, the authors offer four directions for future research to address the existing literature limitations. The authors encourage scholars to expand the scope of the research setting, investigate diverse sustainability practices, integrate existing knowledge on the intention-behaviour gap into sustainable hospitality research and combine traditional research methods with emerging technologies.
Practical implications
This study exposes the theoretical challenge of applying conventional behaviour theories to sustainable hospitality, prompting a call for framework re-evaluation. It offers practical insights, empowering researchers, marketers and policymakers to navigate and mitigate the intention-behaviour gap in sustainable hospitality.
Originality/value
The originality of this paper is underscored by its distinctive focus on the unique intention-behaviour gap within sustainable hospitality, coupled with a compelling call to re-evaluate traditional behavioural frameworks. It provides a roadmap for future research in sustainable hospitality, benefiting researchers, policymakers and marketers in promoting sustainable initiatives.
... Other factors that motivate tourism and hospitality establishments to take up sustainable practices have also been identified (Berezan, Millar & Raab, 2014;Kasim & Ismail, 2012;Leonidou et al., 2013). Hospitality establishments tend to adopt sustainable practices that can ensure business growth, improve their reputation and provide access to new markets (Hsieh, 2012;Mbasera et al., 2016). ...
The article offers a spatial analysis of sustainability practices and drivers in the Zimbabwean hospitality sector. Although differences in this regard can be observed between the Global North and the Global South, there are few studies on geographical variations in sustainability practices within particular countries. The main goal of the following study is to compare sustainability practices in Victoria Falls, a destination which attracts mainly international tourists, with other destinations, which mainly cater to domestic tourists. A questionnaire was used to collect data from 125 respondents selected through stratified random sampling. The results reveal that hospitality enterprises in Victoria Falls exhibit a higher sustainability awareness than those in other destinations. Hospitality establishments in destinations which cater mostly to domestic tourists were found to mainly implement sustainable practices required by government regulation.
... A wide literature review (Table I) reveals that the objective of traditional models in the hotel industry is to predict whether hotel guests will recommend the hotel where they have just stayed (Milfener et al., 2011;Abdul-Rahman and Kamarulzaman, 2012), their intention to return (Alegre and Grau, 2010;Emir and Kozak, 2011;Abdul-Rahman and Kamarulzaman, 2012;Berezan et al., 2014;Bernardo et al., 2013) or to predict their satisfaction (Anand and Bansal, 2015). ...
Purpose
Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to treat imbalanced data sets, not applied until now in the tourism field. These techniques have allowed the authors to analyse the influence of imbalance data on hotel recommendation models and how this phenomenon affects client dissatisfaction.
Design/methodology/approach
An opinion survey was conducted among hotel customers of different categories in 120 different countries. A total of 135.102 surveys were collected over eleven quarters. A longitudinal design was conducted during this period. A binary logistic model was applied using the function generalized lineal model (GLM).
Findings
Through the analysis of a representative amount of data, the authors empirically demonstrate that the imbalance phenomenon is systematically present in hotel recommendation surveys. In addition, the authors show that the imbalance exists independently of the period in which the survey is done, which means that it is intrinsic to recommendation surveys on this topic. The authors demonstrate the improvement of recommendation systems highlighting the presence of imbalance data and consequences for marketing strategies.
Originality/value
The main contribution of the current work is to apply to the tourism sector the framework for imbalanced data, typically used in the machine learning, improving predictive models.
... Some have suggested that environmental protection is based on individuals' free will instead of cash incentives [34,39]. However, the motivation crowding effect cannot explain why most customers still favor cash discounts [36,37] nor why green hotels still implement discount incentives. ...
... Consistent with prior studies [36][37][38], the current study confirms that cash discounts can trigger green customer behavior. However, different from the previous literature, our study found that it is conditional for this discount incentive to do this, which explains why some of the customers staying in a green hotel may appear to be green under the cash discount incentive while the remaining customers may not [34,36,37]. ...
... Consistent with prior studies [36][37][38], the current study confirms that cash discounts can trigger green customer behavior. However, different from the previous literature, our study found that it is conditional for this discount incentive to do this, which explains why some of the customers staying in a green hotel may appear to be green under the cash discount incentive while the remaining customers may not [34,36,37]. From the perspective of egoistic values, this study is the first to prove that only when cash discounts are higher than the sacrifice value perceived by customers, do these customers behave in a green way under the discount incentives. ...
To improve carbon reduction efficiency, green hotels adopt cash discount incentives to encourage green customer behavior. However, the effectiveness of these incentives in promoting green customer behavior has been controversial. Prior studies argue that customer participation in green hotel practices typically involves specific sacrifices (e.g., inconvenience, lesser quality, or less luxury), going against the hedonism of tourism. Therefore, in the context of hotel carbon reduction, this study adopts mathematical modeling to investigate the impacts of customer-perceived experience sacrifice on the effectiveness of cash discount incentives. By performing backward reasoning, the study obtained the optimal pricing decisions of a green hotel, and based on which the study also observed the impact of effective discount incentives on hotel performance. It was found that cash discount incentives are effective if discounts are higher than the experience sacrifice value perceived by customers, and vice versa. Furthermore, (a proportion of) total cost savings can moderate the relationship between customer-perceived sacrifice and the effectiveness of discount incentives. The study also found that effective discount incentives always help a green hotel increase profit and occupancy, whereas whether these incentives help to reduce total carbon emissions depends on various factors that interact with each other. Findings provide a reference for green hotels to make optimal decisions on discount incentives.
... Guests at these hotels prefer environment-friendly products and services and are ready to pay extra prices for them [14]. The process of decision-making for choosing an environment-friendly hotel not only highlights the purchase intention but also shows readiness to pay extra prices and leave alternative products, which usually have a high quality [72]. Planned behavior theory is used to explain behavioral specifications of green consumers such as paying extra price and intending to visit and revisit a green hotel [73]. ...
The mutual effects of hospitality and the environment are undeniable, so that the tourism industry has major harmful effects on the environment. Hotels, as one of the most important pillars of the hospitality industry, have significant effects on the environment. Green marketing is a promising strategy in response to the growing concerns about the environment. A green hotel marketing model was proposed using a grounded theory approach in the hotel industry. The study was carried out as a mixed method study. Data gathering in the qualitative phase was done through literature review and In-depth, semi-structured interviews with 10 experts in green marketing using snowball technique. Following primary analysis, open, axial, and selective coding was done on the data, which yielded 69 concepts, 18 categories and six dimensions. Green hotel (green product) was adopted as the core phenomenon. In the quantitative phase, data were gleaned using 384 questionnaires filled-out by hotel guests and descriptive statistics and Structural equation modeling (SEM) were used for data analysis. The results indicated that the mediating role of behavioral response between the ecological literacy, trust, marketing mix and performance was significant. The green marketing mix, as a strategy, had a significant and positive effect on guests' behavioral response, corporate green image, and financial and environmental performance of hotels.
