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Craft villages play an important role in developing the cultural tourism and improving the attractiveness of cultural characteristics and traditional handcraft products to visitors. Although having many strengths, the development of Vietnamese craft villages tourism is still not commensurate with the inherent potential. The purpose of this study is...
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... 1 shows the respondent profile. Table 2 show the reliability and construct validity Cronbach's Alpha Index is a traditional reliability measure; composite Reliability index is more commonly used for PLS-SEM analysis; The variance index (AVE) is also an important indicator for data evaluation. The data ensures reliability since Cronbach's Alpha and composite Reliability are greater than 0.7 and AVE is greater than 0.5, Therefore, all of the factors were accepted and deemed reliable, as recommended by Hair, et al. [11]. ...Similar publications
Under globalization, a local brand must be managed by strengthening local uniqueness and representativeness to become a unique brand that is irreplaceable in the international market. An examination of Taiwan’s cultural characteristics and resources shows that religion has been the focus of the government’s tourism promotion in recent years. A reli...
Citations
... Destination loyalty can be interpreted as a tourist commitment to subscribe or return to visit tourist attractions that have previously been visited (Asmelash & Kumar, 2020). Loyalty to tourism destinations today has attracted the attention of academics for research (Kim Thanh et al., 2020;Suraporn Mulkuneea, 2023). Literature states that destination image is an important factor in increasing ecotourism visitor loyalty (Akroush et al., 2016b;Najar & Rather, 2023a;Tasci et al., 2022b;Shehab, Mat Som, et al., 2023). ...
Tourism, especially ecotourism, is a sector that plays a role in contributing to the Indonesian economy, especially finance and foreign exchange. However, the Covid-19 pandemic has affected this sector. Efforts to revive the ecotourism sector continue to be encouraged after the Pandemic. Padang Savana is one of the Ecotourism Sites that was affected by Covid-19 and was closed. Efforts continue to be made so that these ecotourism sites can rise and return to the interest of visitors. Efforts are being made to increase visiting loyalty through enhancing destination image, tourist motivation, travel satisfaction, and experience. The purpose of this study was to examine the effect of destination image, tourist motivation, travel satisfaction, and experience on ecotourism destination loyalty. This research approach uses a quantitative approach. The population and sample of this study were visitors to the Padang Savana ecotourism. Purposive Sampling was used as a sampling technique. Sources of data were obtained through surveys, and the results were processed using SEM PLS. The results of the study show that destination image and motivation have a positive and significant impact on travel satisfaction. Travel motivation and satisfaction affect destination loyalty. The results of this study are expected to be useful for ecotourism management to increase visitor loyalty through trip motivation and satisfaction. For future research research can be re-tested with different ecotourism sites and test hypotheses that have not been supported.
... Therefore, the destination's image affects tourists' perceived value, satisfaction, and loyalty (Vinh, 2013). Several studies have examined the influence of Vinh, N. Q. (2023) Impact of Self -Congruity and Destination Image on Tourist Loyalty: Evidence from Recreation farm Tourism destination image on different aspects of tourist behavior, such as satisfaction, behavioral intentions, and loyalty (Dela Santa & Tiatco, 2019;Han et al., 2019;Moon & Han, 2018;Profile et al., 2020;Santa-Cruz & López-Guzmán, 2017;Thanh et al., 2020;Vinh, 2013b). These studies have relied on multidimensional scales to measure the perceived value of tourism products and services. ...
... The willingness to return will be lower when the overall satisfaction is lower. Thanh et al. (2020) found a significant correlation between tourist satisfaction and intention to return to cultural destinations. From the above arguments, the study proposes the following hypotheses. ...
... Besides, the results of this study are like many previous studies when demonstrating the link between destination image and loyalty (Chi & Qu, 2008;Thanh et al., 2020). In addition, the study also shows the influence of satisfaction on tourists' loyalty. ...
Purpose: This paper's objective was to evaluate the impact of self-congruity and destination image on tourist loyalty at recreation farm destinations. Theoretical framework: The relationship between self-congruity, destination image, and destination loyalty is based on the theory of social distance, have been studied for a long time (Liu et al., 2012). However, numerous questions regarding the unstable relationship between self-congruity and destination loyalty still need to be answered. More studies must evaluate the relationship between self-congruity, destination image, and visitors' loyalty to recreation farm destinations. Design/methodology/approach: PLS-SEM method was applied. 270 valid questionnaires were qualified for analysis, accounting for 67.5% of the total questionnaires issued and satisfying the sample size required. The questionnaires were distributed and asked directly to visitors visiting the Ba Vi, Hanoi recreation farms from June to July 2022, when Hanoi began to open to visitors after two years closed by the COVID-19 pandemic. Finding: The analysis found that destination image directly affects self-congruity, and both destination image and self-congruity directly influence visitor satisfaction and loyalty. Satisfaction also has a direct influence on tourist loyalty. The indirect relationships between destination image and self-congruity with tourist loyalty are indicated. Its results confirmed the role of mediators of satisfaction in this study and considered contributing to academic theory. Research, Practical & Social implications: This study provides recommendations for tourism managers and marketers in improving the image of the destination and increasing satisfaction as well as improving the visitor return rate related to the Recreation Farm Tourism. Originality/value: This study contributes significantly to the literature because it demonstrated an indirect relationship between destination image, self-congruity, and loyalty through satisfaction.
The study employed a quantitative approach to predict visitor satisfaction in ecotourism destinations. A set of questionnaires was divided into two sections to collect data. In this study, the sample consisted of individuals who had visited ecotourism destinations in Indonesia. Convenience sampling techniques were also utilized. The data analysis will be conducted using Smart-PLS. The study will investigate the relationship between destination attractiveness, destination quality, and visitor satisfaction, with visitor characteristics, destination image, and travel arrangement acting as moderators. The results of this study are anticipated to align with our predictions. Additionally, this study may offer several suggestions, implications, and limitations.
