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From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, database marketing has been favored by more marketers with its low cost and high efficiency and has become...
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Citations
In the recent era, advertising strategies are far more sophisticated than those of their predecessors. In marketing, business contacts are essential for online transactions. For that, communication needs to develop a database; this database marketing is also one of the best techniques to enhance the business and analyze the market strategies. Businesses may improve consumer experiences, streamline supply chains, and generate more income by analyzing E-Commerce market datasets using machine learning models. In the ever-changing and fiercely competitive world of e-commerce, the multi-stage strategy guarantees a thorough and efficient use of machine learning. Analyzing the database can help to understand the user's or industry's current requirements. Machine Learning models are developed to support the marketing sector. This machine learning model can efficiently operate or analyze e-commerce in different stages, i.e., systematic setup, status analysis, and model development with the implementation process. Using these models, it is possible to analyze the marketing database and create new marketing strategies for distributing marketing objects, the percentage of marketing channels, and the composition of marketing approaches based on the analysis of the marketing database. It underpins marketing theory, data collection, processing, and positive and negative control samples. It is suggested that e-commerce primarily adopt the database marketing method of the model prediction. This is done by substituting the predicted sample into the model for testing. The issue of unequal marketing item distribution may be resolved by machine learning algorithms on the one hand, and prospective customer loss can be efficiently avoided on the other. Also, a proposal for an application approach that enhances the effectiveness of existing database marketing techniques and supports model prediction is made.
