Fig 6 - uploaded by Theodore Amygdalas
Content may be subject to copyright.
Source publication
The world economy is changing due to the use of Information and Communication Technologies (ICT). The ICTs affect and change the entire socioeconomic framework. Consequently, new forms of communication are created which facilitate the flow of information around the world, like "social media". Social media brought people "closer" by facilitating the...
Similar publications
Learners of today's generation are considered Millennials. They are multitasking, communicate intensively using social networking, and technology-savvy. Online classroom and social media are now being utilized in instruction since the learners are attached to technology, they can easily use it to access learning materials, collaborate, interact, an...
Citations
... Our latest findings raise Vassiliadou et al. (2011) namely social media use among students of agricultural technology and its role in promoting agribusiness. This paper examines the relationship between students and the web-based media stage. ...
This review study aims to gain an in-depth understanding of the extent to which digital trends in marketing agribusiness products are under the needs of farmers who live and farm in today's digital era. We chose to analyze national and international publications to understand the objectives of the study quickly. So our step is to look for study evidence data through electronic searches on Google Scholar-based data published between 2010 and 2021 to get the latest data. Furthermore, our data analysis involves data coding, evaluation, and in-depth interpretation to obtain valid and reliable findings as expected in the study findings. Because this study was conducted during the pandemic, we tried to get secondary data and follow descriptive qualitative data experts' directions. As a result, we can conclude another way that digital marketing in marketing agricultural products is a technique that is becoming trendy in many places. The digital trend is chosen by many people because of its easy and cheap principles so that both farmers and buyers will be lucky because marketing operations have been trimmed. Thus the results of this study are helpful for many parties.
... For instance, Jayashree's [139] review of literature pointed out the use of Twitter by agronomists to disseminate appropriate agricultural information and disclose available opportunities to the scientific community. Literatures [145][146][147][148] have explored the potential use of social media in promoting agricultural businesses, researches and the industry in general. The number of agriculturists making use of social media for agricultural purposes is increasing [145]; such that the agricultural community now have a large group of active social media users [149]. ...
... Literatures [145][146][147][148] have explored the potential use of social media in promoting agricultural businesses, researches and the industry in general. The number of agriculturists making use of social media for agricultural purposes is increasing [145]; such that the agricultural community now have a large group of active social media users [149]. According to Stanley [150], some of its core benefits for the community includes the reduction of social isolation; allows for direct interactions with agricultural experts; pooling of agricultural information from vast sources; and, networking with other local and international agricultural stakeholders and agribusinesses. ...
With current global climate change conditions, the urgency to provide agricultural knowledge on adaptation has risen. The dearth of climate change information is one amongst many agricultural production challenges faced by the majority of rural farming communities. This study aimed to identify smallholder farmers’ sources of climate change information and constraints to their coping and adaptation. Descriptive statistical tools, mean scores and the ‘problem confrontation index’ (PCI) were used to assess and describe the study’s findings. Analysis revealed that public extension services play a minute role in rural farmers’ climate change knowledge; they get their information elsewhere. The most critical constraint to climate change coping and adaptation in the study area was lack of access to agricultural extension services.
Background: The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing of agricultural products in Nigeria can enhance efficiency and farmers’ sales turnover.
Methods: It employed the survey research design and data were collected with the help of a structured questionnaire. Research data were analysed using a t-test and least squares method.
Results: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products was found to enhance efficiency and turnover of farmers through a significant reduction in the cost of marketing agricultural products as well as increased demand for agricultural products.
Conclusions: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products significantly influences cost reduction and hence efficiency in marketing as well as enhances turnover of farmers through increased demand for agricultural products.
Contribution: The examination of the implications of the usage of social media usage in agricultural marketing on marketing efficiency and sales turnover in Nigeria
Background: The study investigated the use of social media in the marketing of agricultural products and farmers turnover in South-South Nigeria. The purpose of the study was to determine the extent to which the usage of social media in the marketing of agricultural products in Nigeria can enhance efficiency and farmers’ sales turnover.
Methods: It employed the survey research design and data were collected with the help of a structured questionnaire. Research data were analysed using t-test and least square method. Results: The results showed that the use of social media (Facebook, WhatsApp and Instagram) in the marketing of agricultural products enhances efficiency and turnover of farmers through a significant reduction in the cost of marketing agricultural products as well as increased awareness and the attendant increase in demand for agricultural produce.
Conclusions: The use of social media (WhatsApp and Instagram) in the marketing of agricultural products significantly influences cost reduction and hence efficiency in marketing as well as enhances turnover of farmers through increased demand for agricultural products. Thus, the adoption of social media in the marketing of agricultural products enhances the efficiency of agricultural marketing and sales turnover of farmers in south-south of Nigeria but only the use of WhatsApp and Instagram predict efficiency and sales turnover of farmers.
