Operational framework

Operational framework

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Combining electric cars with utility services seems to be a natural fit and holds the promise to tackle various mobility as well as electricity challenges at the same time. So far no viable business model for vehicle-to-grid technology has emerged, raising the question which characteristics a vehicle-to-grid business model should have. Drawing on a...

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Context 1
... study sets out to explore consumer preferences and based on the preferences, derives a possible V2G business model. The business model is conceptualized on three dimensions: the value proposition (product preferences and customer segment), the value network (who is creating the value) and the revenue model (how is the value captured) [10] (see Figure 1). ...
Context 2
... on the operational model in Figure 1 and the results of the three analyses, a business model for this sample could be designed as follows. First, the conjoint analysis revealed that the sample would prefer owning a car and to charge at home. ...

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... The conjoint method in the work of [46] was employed to examine customers' preferences in vehicle-to-grid business models. They examined three factors, that is, ownership (4 levels), location to charge (4 levels), and aggregator (6 levels). ...
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Chapter
Bidirectional charging management could offer benefits to individuals, society and energy providers by using the batteries of Battery Electric Vehicles (BEVs) as a means of storage. To successfully design and implement this technology, it is necessary to match customer mobility needs with the goals of the energy sector. Therefore, practice and research need a better understanding of potential customers’ acceptance of the new technology. The authors address this void by providing a review of the existing user-centered literature on users’ perceptions and demands regarding smart charging. In addition, the authors conducted qualitative interviews to gain up-to-date, country- and use case-specific insights. The authors interviewed experienced BEV drivers as well as owners of photovoltaic systems and presented them with two use cases: Intraday and Optimized Private Consumption. The results give an overview about facilitating factors as well as potential barriers to the adaptation of bidirectional charging (BC). However, the review shows that research focusing on actual users of the technology is still rare. In addition, the interviews reveal that perceptions and demands differ between scenarios, which should be addressed by future research.KeywordsBidirectional chargingVehicle-to-grid (V2G)Vehicle-to-home (V2H)User preferencesUser perceptionUser demandsUser-centered design