Fig 1 - uploaded by Reinhard Klemm
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Source publication
Application personalization holds the promise of enhancing the effectiveness of software, facilitating its use, and creating a stronger emotional bond with its users, thus contributing to a user-centered application experience. Traditionally, the development of personalized applications and the acquisition of quality user data as the basis for pers...
Contexts in source publication
Context 1
... personalized content and support to its users. A USW can display organizational news, events, location openings, recommendations, promotions, marketing, etc., tailored to the user's presumed needs and interests. For live support to its users, the USW can establish a voice or video call or text chat with a representative of the organization. Fig. 1 shows the USW opening screen for a fictitious electronics retailer Acme Online. The USW is personalized through Facebook social network user profiles. This USW was generated for a user whose Facebook profile indicates that he speaks English, loves consumer electronics, is college-educated with a degree in information technology, ...
Context 2
... USW incorporates additional personalization as shown in Fig. 1 (annotated with circles -) according to users' long-term characteristics: age-appropriate font sizes, a customer service menu according to user interests, user location-specific announcements, and a personalized set of live communication modalities (voice, video, and/or chat) based on the user's perceived value to the ...
