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Given the growing imbalance between the different sectors of Indian economy and the steadily falling share of agricultural sector, the paper makes a macro level study of the strategies required for the sustained growth of India agriculture from a global perspective.
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... turn would greatly help to set right the technological, economic, ecological and institutional issues. For ensuring a balanced and sustained growth of the economy in general and the agricultural sector in particular, it is quite important that all the developmental initiatives, technology related or otherwise, are pro-small farmer and pro-nature. Fig. 2 ...
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Citations
... Several studies have noted ICT's positive effect on providing superior services and also services marketing, like,(i) Manoj, P K (2016) [26] has noted that bank marketing in this ICT era should use various ICT-enabled banking services, (ii) Lakshmi & Manoj, P. K. (2017) [27] have suggested more ICT-enabled bank products to the rural customers, and on very similar lines(iii) Joju, J., Vasantha, S., & Manoj, P. K. (2017) [28] too have suggested more e-CRM and ICT services, (iv) Joju, J., Vasantha, S., & Manoj, P. K (2017) [29] have pointed out that Fin-techs could improve service quality, (v) Joju, J., Vasantha, S., & Manoj, P. K. (2017) [30] have pointed out that brick and mortar banking in relevant in this ICT era too, and a 'human touch' is desired, (vi) Manoj, P. K. (2018) [31] has noted that CRM in new generation private sector banks is better than old generation banks due to more ICT-based services, (vii) Manoj, P. K. (2019) [32] has noted the need for more techno-savvy and ICT-skilled staff for better HRM competitiveness, (viii) Manoj, P. K. (2019) [33] has noted the need for social banking through financial inclusion with ICT-adoption, (ix) Joju, J. & Manoj, P. K. (2019) [34] have suggested banking technology for improving quality of service, (x) Mosweunyane, L, Rambe, P & Dzansi, D (2019) [35] have noted that social media can significantly support SMEs/Micro enterprises in tourism to widen their business and improve competitiveness. A study by Manoj, P. K (2009) [36] has noted the need for reviving Indian agriculture through the use of technology, and combating climate change. A joint study by Manoj, P. K. &Greeshma Sajan (2019) [37] has noted the vital need for ICT adoption for better competitiveness and long-term sustainability of Indian agriculture. ...
It is widely recognized that Kerala State in Indian union has one of the best tourism resources, even at the global level. The enviable natural beauty of the State coupled with many favorable features like moderate climatic conditions, historical trade linkages other parts of the world, high achievements in educational, healthcare and many allied fields that are comparable with advanced nations are just a few among the State's unique features. However, despite these special advantages and also substantial investments in tourism sector in Kerala, by the Governments both at the State and Central levels, the reality is that there has been a discouraging trend in the performance of Kerala tourism, as is reflected in the slow and mostly negative year or year rates of growth in foreign tourist arrivals (FTAs) and foreign exchange earnings (FEEs); making the tourism earnings inconsistent with the huge outlays. In this context, this study suggests the utmost need for ICT-based tools for promotion of tourism which are more eco-friendly and appealing to the new generation customers including foreign tourists. Ensuring the widespread use of social media, like, Social Media Marketing (SMM), Electronic Word of Mouth (eWOM) etc. together with improving the State's ICT infrastructure, extensive use of digital marketing, use of E-Books, ensuring online and real-time transactions at every stage of tourism promotion, etc. are the strategies suggested.
Key Words: Foreign Exchange Earnings, ICT, Social Media, Digital Marketing, eWOM.
... Similar findings have been reported by (i) Minu Mehta &RichaAnand (2012) [12] have noted that social media can greatly help the effective marketing of the lifestyle products of micro-entrepreneurs, (ii) William George A J & P K Manoj (2013) [13]have reported better CRM systems and hence enhanced customer service in 'high-tech' (better ICT-adopted) private sector banks vis-à-vis their public sector (Govt. ownership) counterparts, (iii) Manoj, P K (2013) [14] has noted that ICT-adoption supports 'green' movement and hence more environment-friendly and sustainable habitats, (iv) Neeraja James & P K Manoj (2014) [15] have recommended more E-Banking services in rural areas for enhanced customer service and also cost-effectiveness in rural banking, (v) Nasar, K K. &Manoj, P K. (2015) [16] have noted price, quality and location are the influencing factors for purchasing apartments and that economy type unitswith minimum essential facilities like ICT-based services are preferred, (vi) Manoj, P K (2016) [17] has noted that bank marketing in this ICT era should project various ICT-enabled banking services, (vii) Lakshmi &Manoj, P. K. (2017) [18] have suggested more ICT-based banking products to the rural cusomers, (viii)Joju, J., Vasantha, S., &Manoj, P. K. (2017) [19] have suggested more e-CRM and ICT services, (ix) Joju, J., Vasantha, S., &Manoj, P. K (2017) [20] have suggested that Fin-techs improves service quality, (x) Joju, J., Vasantha, S., &Manoj, P. K. (2017) [21] have noted that brick and mortar banking in relevant in this ICT era along with a 'human touch',(xi) Manoj, P. K. (2018) [22] has noted that CRM in new generation private sector banks is better than old generation banks due to more ICT-enabled services, (xii)Manoj, P. K. (2019) [23] has noted the need for techno-savvy and ICT-skilledbank staff for higher HRM competitiveness, (xiii) Manoj, P. K. (2019) [24] hasnoted the need for social banking in the form offinancial inclusion,with ICT-adoption, (xiv)Joju, J. &Manoj, P. K. (2019) [25] have suggested banking technology for better service quality, (xv)Mosweunyane, L, Rambe, P &Dzansi, D (2019) [26]have noted that social media can greatly help SMEs/Micro enterprises in tourism to widen their businessand improve competitiveness.While the study by Manoj, P. K (2009) [27] discussed the need for revival of Indian agriculture which necessitates the use of technology, combating climate change etc. joint studies by Manoj, P. K. &GreeshmaSajan (2019) [28] have focused on the vital need for ICT adoption for the enhanced competitiveness and sustainability of Indian agriculture; and studies by Ali O. P &Manoj, P. K. (2017) [29] focused on the crucial issue of price fluctuations and its impact on rubber cultivation in India, while Ali O. P &Manoj, P. K. (2018) [30] pointed out the need for ensuring adequate and timely institutional credit facilities to the rubber cultivators. ...
Agriculture, especially plantation crops, is a vital sector of Kerala economy. The high significance of cultivation of natural rubber (NR) as a source of livelihood in rural areas is widely recognized. Rubber is a crucial plant, not only as part of global economic strategy but also for day to day human use. The higher the level of societal development, the higher is the need for rubber-based items for human use. NR cultivators face many challenges related to their produce and occupation, like, poor technological readiness (TR) lack of ICT use and awareness of price updates, less governmentalsupport, inadequate finance, insufficient skilled labor, price instability etc.This study seeks tofindthe issues faced by NR cultivators and suggest strategies befitting today's era of widespread use of ABCD and social media.
Key Words: Natural Rubber, Price updates, Technology, TR, ICT, Social media, ABCD.
... In his another study Manoj, P. K. (2008) [3] has noted the need for promoting microfinance for faster housing development in view of its potential for equitable and balanced economic growth of a country like India by citing successful global experiences. In the Indian context, faster growth of agriculture is required for sustained economic growth due to the widening sectoral growth imbalances, noted P K Manoj (2009) [5]. Coming to the specific case of Kerala Manoj, P. K. (2008) [6] in his edited book has noted a number of emerging technologies as well as financing models for promoting housing industry, including the microfinance enterprises in housing development. ...
... Figure Even when Indian economy is growing fast rate in 2019 in terms of GDP ( Figure II) as well as during the last one decade or more (2009 to 2019) almost consistently throughout ( Figure III), the issue of growing imbalance in the growth rates of the three sectors is still persisting. As noted by P K Manoj (2009) [5] in the context of raising and sustaining the growth of agricultural sector in the country and the need for reducing the growing imbalance in the sectoral growth rates, given the fast declining share of agriculture. The imbalance issue is still continues in India. ...
... The stagnant industry sector as against the continuing trend of steadily growing services (Figure I)suggests the need for steps to check this growing sectoral growth imbalance.(Manoj, 2009) [5]. ...
Regarding the relative shares of the three sectors of Indian economy to the GDP of India, the persisting stagnancy in the share of industrial sector of the economy is a chronic issue, given the fast growing share of services sector as against fast declining share of agricultural sector, thus ultimately resulting in a growing imbalance in the economy. Too fast growth in tertiary (services) sector at the cost of fast declining primary (agriculture) sector causes growing imbalance, as the secondary (industry) sector is stagnant-its main constituent being the manufacturing sub-sector. In view of the vital need for scaling up the percentage share of India's industrial sector in country's GDP, particularly that of manufacturing sub-sector, small scale enterprises (SSEs)in the country play a key role to bring about balanced and equitable national economic growth Today, Indian SSEs are referred to under the broader concept of Micro, Small and Medium Enterprises (MSMEs),after the promulgation of Micro, Small and Medium Enterprises (Development) Act, 2006 (MSMED 2006). MSMEs play a key role in a developing nation like India as they can create huge employment avenues and that too in equitably-in a way that empowers the poor and other marginalized groups of the society, including women. Considering the vital role of MSMEs in the industrial revival and equitable economic growth, this paper focuses on Micro Enterprises (MEs) and their significance in rural development, including development of the tribal population.
Keywords: Industrial sector, MSMEs, Micro Enterprises, ICT, Digital India, Tribal Development
... Using a SWOT Analysis, the author has suggested strategies for the sustainable growth of the industry and hence the national economy as a whole. Manoj P K (2009) [15] in his another research paper, "Revival of Indian Agriculture for Sustainable Development: A Global Perspective", published in Asian Journal of Environmental Science, has made a macro level study on Indian agriculture sector and has suggested a few strategies for the revival of the sector. The author has noted that 'Technological Fatigue' is one of the root causes for the crisis in the sector. ...
Information and Communication Technology (ICT) has got a cardinal role to play for the sustained economic development of developing nations like India. For an economy like India where more than half of the population depends on agriculture for their survival, ICT adoption in agriculture and allied sectors has added significance. ICT and ICT-based tools can enhance the productivity and hence operational efficiency and competitiveness
farming operations. The paper makes a macro level study of the relevance and significance of ICT for the sustained economic development of India with a focus on agriculture sector, and makes suitable policy suggestions.
Keywords: ICT, Knowledge Revolution, Digital India, Rural Development, Kiosks, e-Choupals.
Rubber and rubber products have become an indispensable part of our everyday lives. There isn't a single day in our lives passing without using any of the rubber products. The state Kerala is the leading producer of natural rubber in India contributing more than 80% of the total area and production of rubber. Natural rubber production has played an important role in the socio economic development of the s Kerala. But the declining trend in the price of rubber in recentyears have made the life of millions of cultivators miserable. Falling price has adversely affected the production and productivity of rubber in the state.This paper examines the current problems and challenges facing by small rubber growers in Kerala. This is a piolet study conducted by the researcher as part of his research work on 'rubber economy of Kerala-presents problems and prospects'. Primary data for this study was collected from 40 rubber growers of 'Nellikuzhi' and 'Paipra' panchayath in Ernakulam district through a structured questionnaire using random sampling technique. The study reveals that falling price of rubber has affected the life and livelihood of many cultivators. The study emphasis the need for reviewing the policy of the government towards rubber sector on an urgent basis.
Various welfare schemes of the Government ensure livelihood and social security of the deprived groups in the society. The Governments, at the Union and State levels, earmark a sizeable sums for this purpose. As Scheduled Castes (SCs) represent one of the most deprived and discriminated social groups right from the historical times, they have been granted certain special privileges in the Constitution of India. This paper reviews the welfare schemes of the State of Kerala with a focus on those for SCs in the State. The paper suggests that for the faster upward mobility there is a vital need for ICT-oriented welfare.
Keywords: Schedule Caste, Welfare Schemes, Social Security, Financial Inclusion, PSL, ICT, AI
Given growing unsustainability of rubber cultivation in India due to mounting production costs as against low market prices which are widely fluctuating too, this paper delves into some specific technologybased interventions for the sustained growth of rubber cultivation in India. Technology-based interventions, organic rubber farming, rubber-based micro enterprises, ICT based training, skill development for the cultivators including women, technology-driven farming practices, etc. have been dealt. Suitable policy suggestions have been offered based on the study.
Keywords: Rubber, Organic farming, Sustainability, Micro Enterprises, ICT, AI, e-NAM
There is growing unsustainability of natural rubber (NR) cultivation in India due to mounting production costs as against low market prices that are constantly fluctuating, and other factors. Many cultivators find it difficult to be in NR cultivation in Kerala State, the most NR cultivating State in India. They tend to take up alternative occupations, like, conversion of cultivating land for real estate purpose, partly using it for tourism purpose, etc. In this context, this paper discusses the strategies for the sustainable growth of NR cultivation. It points out the vital need for technology adoption, like, technology adoption, use of ICT-enabled tools, intervention by the Government of India (GOI) to control imports of NR, fixing minimum support price, and so on.
Keywords: NR, Price fluctuations, Sustainability, Social Media, ICT, AI, e-NAM, e-WOM.
Agriculture plays a vital role in ensuring the livelihood of the masses in a
developing nation like India. Even though the contribution of agriculture to
the GDP of India is less than one-fifth, the livelihood of more than half of
India’s population depends on this key sector. Agriculture is an important
sector of the economy of Kerala too, the small State in the southernmost part
of India. In Kerala the, cultivation of natural rubber (NR) is the most
pronounced among all the States in the Indian union. NR cultivation is the
main source of income for many rural households in Kerala. This paper looks
into the pattern of NR cultivation in Kerala, the issues faced by NR farmers
like falling prices, and lastly the vital role of technology in supporting the
NR cultivators in this era of vast ICT use when Kerala State seeks to emerge
as a knowledgeeconomy in the world. The paper suggests that ICT and other
technological advances, like artificial Intelligence (AI), need to be duly used
for helping the cause of NR farmers.
Key words: Natural Rubber, Technological change, ICT, AI.
