Figure 1 - uploaded by Adi Bayu Mahadian
Content may be subject to copyright.
Source publication
Meme digital content has becomes widely copied, imitated, and deployed by a lot of people through the Internet. WhatsApp messenger group became one of the instruments to spread of the meme. This study aims to understand the form and function of meme in WhatsApp messenger group conversations. This study is a qualitative study, using a grounded strat...
Citations
... However, some scholars contended that memes are not a credible source of information because they are far from journalistic principles (Tualla 2019); they lack attribution (Ross and Rivers 2019); they reveal themselves to be less accurate (Mahadian and Sugandi 2017); and memes may cause miseducation while conveying incomplete information (Garcia and Luces n.d.). Aside from these, Hecker (2020) found that people perceived powerful, controversial statements as less severe when including an internet meme. ...
... Credibility is illustrated based on its source's believability, accuracy, trustworthiness, bias and completeness (Flanagin and Metzger cited by Oeldorf-Hirsch et al. 2020). The results also found that journalists would not use memes due to credibility issues, running parallel to the findings indicating that memes are far from having journalistic principles (Tualla 2019), lack attribution (Ross and Rivers 2019), are less accurate (Mahadian and Sugandi 2017), and may cause miseducation and convey incomplete information (Garcia and Luces n.d.). However, the result on credibility runs counter to Bedê (2019) who found that journalists would use memes because the information is simplified through it, and to Abdul Rasheed et al. (2020) who found that memes help emphasize viewpoints. ...
Memes have successfully disseminated various information on social media, albeit in a humorous tone. Journalism and journalists, however, remain uncertain in using memes as part of news work. Previous studies have revealed that variables related to journalism such as news values, participatory culture, public opinion, disinformation and credibility may be relevant in decisions to use memes in journalistic work. This survey from the Philippines employed partial least squares–structural equation modelling (PLS-SEM) to determine the factors that Filipino journalists (N = 138) consider in using political memes as a journalistic tool. This study is theoretically anchored on the theory of planned behaviour and the multilevel model of meme diffusion. It was found that the variables public opinion, news values, participatory culture and disinformation indirectly affect the production of political memes through mediation by intention. However, credibility was found to be insignificant. As well, results show that intention has a direct effect on the production of political memes. These results indicate that regardless of the degree of the variables’ existence, journalists still carry some intentions to produce political memes. Study results can provide reflections should journalists and their news organizations employ memes as a tool for credible news production, not as tools for disinformation.
... Triputra dan Sugita (2016) melakukan penelitian tentang meme Jokowi yang hasilnya menunjukan bahwa meme menjadi konten yang membuat "kebisingan" dengan mengotori simbol-simbol tentang Jokowi. Mahadian, & Sugandi (2017) berpendapat bahwa meme banyak digunakan dalam perbincangan dan berfungsi sebagai umpan dan pelengkap isu yang diperbincangkan. ...
Meme menjadi sarana ekspresi politik yang populer di Indonesia. Namun, keberadaannya dianggap menimbulkan masalah bagi pemerintah. Meme yang berisi wacana “Jokowi Kader PKI” menjadi salah satu meme yang diproduksi, disirkulasikan, dan diperbincangkan dalam kurun waktu yang cukup lama. Penelitian ini mempelajari bagaimana wacana politik dalam bentuk meme berevolusi dan perannya dalam memperbincangkan isu “Jokowi Kader PKI”. Metode penelitian yang digunakan dalam penelitian ini adalah semiotik sosial dan dibantu dengan teori-teori humor yang digunakan untuk membaca makna wacana dalam evolusi wacana dan perannya pada struktur pesan yang berbentuk meme. Hasil penelitian ini menunjukan bahwa meme menjadi pembawa wacana yang berkompetisi dengan wacana lainnya. Sebuah wacana dalam bentuk meme berevolusi melalui tindak mimetik dalam kategori meme wacana utama, meme wacana peneguh, dan meme wacana pendukung. Selain itu, kategori tersebut menjadi dasar tindak stereotyping dalam bentuk satir.
