TABLE 3 - uploaded by Shukri Mohamed
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Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important to Malaysian consumer when purchasing wooden living room furniture were investigated. Data were gathered from a questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five...
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Context 1
... mean importance scores by demographic variables are shown in Table 3, and the results of the statistical tests are summarised in Table 4. Note: The scale used was 1 = "not at all important" to 5 = "very important" Gender: The only significant impact of gender is on design. In general, women placed a significantly higher importance on design of the wooden furniture item than men. ...
Citations
... The finding is in line with Oztop et al. (2008) who found that durability was ranked as first by consumers. Mohamed and Yi (2008) also found that durability, design, and price were important influencing attributes of wooden household living room furniture those matter to all consumers. A related study by Arowosoge & Tee (2010) and Wiafe et al. (2014) revealed that durability, design, finishing, and color attributes were important in influencing consumers' ultimate choice of wooden dining furniture. ...
... The finding is in line with Oztop et al. (2008) who found that durability was ranked as first by consumers. Mohamed and Yi (2008) also found that durability, design, and price were important influencing attributes of wooden household living room furniture those matter to all consumers. A related study by Arowosoge & Tee (2010) and Wiafe et al. (2014) revealed that durability, design, finishing, and color attributes were important in influencing consumers' ultimate choice of wooden dining furniture. ...
... From the retail application's perspective, it is the ability of the app to produce realistic product presentations, or in other words, a product presentation with a high degree of realism. Previous research found that the furniture characteristics of quality and design are major factors influencing customer purchase decisions (Mohamed & Yi, 2008). The authors of this study hypothesize that the greater the perceived level of realistic product presentations, the greater the user satisfaction. ...
This study demonstrates that visual quality is an emergent factor in explaining behavioral intention in online shopping, as online retail technology continues to evolve. The researchers develop, and test a model, in augmented reality (AR) and non-AR contexts, explaining the effect of aesthetic appeal of the interface of a mobile retail app and position relevance of a product in the user environment on visual quality of the app. The model explains the influence of visual and service quality on user satisfaction toward the app and the influence of user satisfaction on recommendation intention. The data were collected from 102 mobile app users who were asked to use the view-in-room features on a mobile augmented reality (MAR) app. Another group of 155 mobile app users were requested to search for a product using a typical mobile app search interface. Both groups provided their responses via an online survey. The researchers used partial least squares structural equation modeling (PLS-SEM) to analyze the collected data. Results indicate that the model has superior explanatory power when applied to an AR context. This research also provides key insights for practitioners related to improving the rate of mobile app recommendations by their customers.
... The type of material that is used to make the furniture item has also been reported to be an important attribute for consumers (e.g. Mohamed and Abdullah 2006, Mohamed and Tan 2008, Renanwar et al. 2009, Ismail 2010, and consumers seem to prefer household furniture made of wood (e.g. Tsai and Nagasawa 2001, Motik et al. 2004, Shukri et al. 2011). ...
The material a household furniture item is made of is an important attribute in consumer purchase decision making. The objective of this study was to investigate Malaysian consumers' knowldege of the common type of wood-based materials used in the manufacture of wooden household furniture, namely solid timber, plywood, particleboard and medium density fibreboard. In addition, the type of material the consumers preferred was also determined. A convenience sampling approach was adopted in recruiting the respondents for the study. Only 20% of the respondents were able to correctly identify all the four wood-based samples shown in the survey, while 87% could correctly identidy at least one of the samples. The consumers' material of choice is solid timber as it is considered more durable than wood panels or composites.
... The type of material that is used to make the furniture item has also been reported to be an important attribute for consumers (e.g. Mohamed and Abdullah 2006, Mohamed and Tan 2008, Renanwar et al. 2009, Ismail 2010, and consumers seem to prefer household furniture made of wood (e.g. Tsai and Nagasawa 2001, Motik et al. 2004, Shukri et al. 2011). ...
Furniture is onwe of the common items found in a household. Consumers deciding on a household furniture purchase are usually overwhelmed witha range of shape, size, style, colour and material choice. The objective of this paper is to investigate consumers' perceived importance and knowledge of materials used to manufacture household furniture. The type of materials preferred by the consumers was also identified. A self-administered questionnaire was used to collect the data for the study. The respondents were recruited at four different sites in Peninsular Malaysia, two in urban and rural areas each, with the aim of obtaining a broad representation of the consumers. Results indicated that respondents rated the type of material a household furniture is made of as an important purchase decision attribute. Female respondents generally rate material more importantly then males. Knowledge of consumers, and subsequently their prefernce, of the material used to manufacture household furniture is mostly limited to wood and rattan.
