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Nowadays, people spend hours on social media conversing and sharing information through jokes and references made online. Digital memes are one of the most favourable means of internet communication, which thrives on humour. The main purpose of humour is to entertain and make people laugh. So, to avoid hurting others by joking at the expense of oth...
Contexts in source publication
Context 1
... their selection of the inference (No.3). However, the other 16% of the 72% respondents believe that the one who has been targeted in this meme could be a woman or a man since to them this behaviour could be seen in men too. That is why they have adjusted the scope of the target to "some people", as it is shown in their selection of the reference (No. 4). The responses to the fourth question, in which the meme in figure (4) is given, are analysed in table (4): Table (4) reveals that in inferring the "Me on social media vs reality" meme, 23% of the respondents have chosen an inference in which the target has been interpreted as "the speaker" whose scope is exact (inferred without ...
Context 2
... is why they have adjusted the scope of the target to "some people", as it is shown in their selection of the reference (No. 4). The responses to the fourth question, in which the meme in figure (4) is given, are analysed in table (4): Table (4) reveals that in inferring the "Me on social media vs reality" meme, 23% of the respondents have chosen an inference in which the target has been interpreted as "the speaker" whose scope is exact (inferred without extension). And 77% has broadened it (i.e., 18% of them inferred it into "some women on social media", 43% into "some people on social media" and 16% into "people on social media") ...
Context 3
... 43% of this 77% infer the coded concept "me" into an ad hoc concept "some people", as if the speaker by writing "me on social media vs. me in real life" he/she means "some people on social media vs. the same people in real life" this can be seen through the inference (No.3) that they have chosen. Besides, the other 16% of this 77% believe that the description of faking beauty on social media can fit everyone on social media, which is why they broadened the scope of the target to "people on social media" and this is shown in their selection of the inference (No.4). ...
Context 4
... 10% of the respondents believe that inferring "me" as "the speaker" is relevant enough to their interpretation that they do not need to spend more effort searching for other relevant targets. Between the inferences of (No.1) and (No.4), in which the speaker has been targeted, this 10% have chosen the one in (No.1), since they believe that it is more relevant based on their experience. ...
