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The decline in underwriting income and economic instability during the COVID-19 pandemic prompted companies to decide on the right strategy to survive and continue growing and having a competitive advantage in the general insurance industry. This study aims to identify the external and internal environment; formulate alternative strategies as well;...
Contexts in source publication
Context 1
... is a company asset and must be appropriately managed. The internal factor evaluation matrix can be seen in Table 2. The matching stage uses the IE matrix analysis technique. ...Citations
... In the literature review process, several studies use several methods in this study. First, research was conducted on formulating strategies to improve competitiveness in insurance companies (Natasha et al. 2021), where this research identified the internal and external environment. On the other hand, after knowing the internal and external environment, the optimal strategy formulation can be identified, as well as an increase in competitiveness in the company. ...
