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Market share of Nokia Source: From various sources In 2017, Nokia launched the newest phones consisting of three smartphones and one feature phone, namely Nokia 3310[3]. HMD Global, the license holder of the Nokia mobile phone brand, stated that all new Nokia products would be released in 120 countries around the world, including Indonesia in the second quarter of 2017. However, the launching date was not planned to be the same worldwide. Seemingly, Nokia latest products, consisting of Nokia 6, Nokia 5, Nokia 3 smartphones, and Nokia 3310 feature phone were expected to revive the Nokia as the market leader in the mobile phone industry, which is currently dominated by Apple and Samsung. These two firms are Nokia's main competitors [11-14-.
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Consumer purchase intention is defined as the impulse owned by somebody towards a product which results in behaviour to consume that product for fulfilling his want or need. This research aims to study the consumer purchase intention for Nokia smartphones and Nokia 3310 feature phone. This research is descriptive research using the questionnaire as...
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