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Map of Asia-Pacific region showing the Association of Southeast Asian Nations–10 countries, Greater China, and Japan. 

Map of Asia-Pacific region showing the Association of Southeast Asian Nations–10 countries, Greater China, and Japan. 

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For Japanese multinational corporations (MNCs), glocalization (dochakuka) refers to the challenge of balancing the need to adapt foreign subsidiaries to local circumstances and to integrate corporate operations as a whole. This article addresses the regional headquarters (RHQ) strategies of electronics MNCs in the Association of Southeast Asian Nat...

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... business operations in Asia, North America and Europe independent of the head office in Japan. What this means is the ability to manage the complete product cycle: design and research, engineering, manufacturing and sales and marketing.” We address this claim for the RHQs of Japanese electronic MNCs in the Association of Southeast Asian Nations (ASEAN). ASEAN was formed in 1967 by Indonesia, Malaysia, the Philippines, Singapore, and Thailand and more recently expanded to include Myanmar, Cambodia, Laos, and Vietnam (Sekiguchi and Noda 1999; see Figure 1). Within economic geography, there is a long- standing interest in the location dynamics of firms and an appreciation for the spatial separation of control functions such as headquarters (HQs), RHQs, and research and development laboratories from operating units and of the implications for the spatial division of labor (de Smidt and Wever 1990; Pellenbarg and Wever 2008; Rice and Lyons 2010). In the last two decades, studies of Japanese business organizations have become an important segment of this literature (Florida and Kenney 1994; Dicken and Miyamachi 1998; Edgington and Hayter 2000). Especially in the auto and electronics industries, it is recognized that the emer- gence of globally competitive Japanese firms has been predicated on distinctive ways of organizing production within factories and among firm–supplier networks (Sheard 1983; Patchell 1993; see also Friedman ...
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... head-office decision makers and operations in Japanese corporations reinforce these concerns. Further, for Japanese firms, ASEAN is culturally as well as geographically closer than the European Union (EU) or North America, implying less pressure to decentralize functions from head offices (A. Aoki and Tachiki 1992; Hasegawa 1998). On the other hand, as the production backyard of Japan, Japanese subsidiary operations have been established there for a long time, are of a substantial size, and, if originally perceived as a source of low-cost labor for export operations, the market potential of the region has expanded rapidly. In addition, cultural proximity is relative. ASEAN and the Asia-Pacific region as a whole is huge and diverse and simply cannot be treated as if it were like Japan itself as a business environment. Moreover, ASEAN’s position within Asia has rapidly changed over the last ten years or so. Nonetheless, it would seem reasonable to assume that Japanese MNCs would at least first pursue glocalization to its further extent in Asia, not least ASEAN. The remainder of the article tests this hypothesis. The analysis draws on fifty personal interviews conducted between 2005 and 2008 with managers of seventeen Japanese electronics MNCs in Tokyo, Osaka, Singapore, Kuala Lumpur, and Bangkok and with Japanese Embassy offices in ASEAN, together with various offices of the JETRO. The sample of firms surveyed in this research is similar to those included in our previous research (see Edgington and Hayter 2000). Corporate interviews were semistructured and identified the functions, size, and geographic scope of their ASEAN-based RHQs; links with Japanese head offices; and changes over time. Secondary data were gathered from official corporate reports and the Toyo Keizai Shimpo database of overseas subsidiaries of Japanese MNCs (Toyo Keizai Shinpo 2006–2008). The seventeen companies surveyed are in closely related electronics industries, specifically, the final goods industries that produce either consumer electronics (e.g., TV sets and washing machines) or commer- cial electronics (e.g., telecommunications equipment and computers) and the component industries that produce basic building blocks for electronic products (e.g., microprocessors, transistors, or integrated circuits; Table 1). Some firms, such as Matsushita Electric Industries (Panasonic), Sony, and Pioneer, are focused on audiovisual and household items. Others, such as Toshiba and Hitachi, have a history of general electric power operations; and in the case of NEC and Fuji Electric, their background also includes telecommunications. Oki, Omron, and Alps are very large parts supply firms. These companies have operations in Greater China, comprising (Mainland) China, Hong Kong, and Taiwan (Figure 1), as well as in ASEAN. Although there are more subsidiaries recorded in Table 1 for Greater China, Japanese electronics firms such as Hitachi, Mitsubishi Electric, Sony, and Panasonic have had more than thirty-five years of experience manufacturing within ASEAN, whereas they only commenced production in China since the 1990s. Nonetheless, many Japanese electronics firms have already located separate RHQs for China in Hong Kong, Shanghai, or Bei- jing (Edgington and Hayter 2006). Indeed, by the time China entered the World Trade Organization in 2001, all Japanese electronics firms had established holding companies and production and sales strategies for China that were organized quite separately from their operations in Southeast Asia (Edgington and Hayter 2005). The questions asked concerned the range of functions performed at each ASEAN location, the relationships between the regional office and other units of the corporation (both corporate HQ and other ASEAN subsidiaries), and important trends over the past decade or so, especially since the Asian financial crisis in 1997–1998. Interviews held at parent company HQs in Japan provided additional information on ASEAN RHQs and RHQs elsewhere. Each ASEAN RHQ was assessed in terms of four categories of activities: logistics, sales support, corporate services, and production support (Table 2). Consistent with trends in other industries and the behavior of MNCs based elsewhere, most Japanese electronics MNCs chose Singapore as their RHQ location for ASEAN (Table 3). When interviewed, only three firms reported that they had no RHQ in ASEAN, and only one had chosen a location other than Singapore; two others had located substantial RHQ functions in Malaysia and Thailand (these exceptional cases are discussed later). According to a 2005 survey carried out by the Japanese Chamber of Commerce, around 18 percent of all 880 Japanese companies in Singapore (including trading companies and banks) recorded some kind of RHQ activity, but those in the ...
Context 3
... address this claim for the RHQs of Japanese electronic MNCs in the Association of Southeast Asian Nations (ASEAN). ASEAN was formed in 1967 by Indonesia, Malaysia, the Philippines, Singapore, and Thailand and more re- cently expanded to include Myanmar, Cambodia, Laos, and Vietnam (Sekiguchi and Noda 1999; see Figure 1). ...
Context 4
... companies have operations in Greater China, comprising (Mainland) China, Hong Kong, and Tai- wan (Figure 1), as well as in ASEAN. Although there are more subsidiaries recorded in Table 1 for Greater China, Japanese electronics firms such as Hitachi, Mitsubishi Electric, Sony, and Panasonic have had more than thirty-five years of experience manufacturing within ASEAN, whereas they only commenced pro- duction in China since the 1990s. ...

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