Magic triangle of business models (Source: Gassmann, Frankenberger, & Csik (2014))

Magic triangle of business models (Source: Gassmann, Frankenberger, & Csik (2014))

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Research purpose. The paper examines how to successfully adapt the existing business model, develop and introduce a new program in a company and gain new customers. Design / Methodology / Approach. It has adopted a case study approach, with an online survey of customers’ needs, interviews with employees, and Porter’s five forces of competitive posi...

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Context 1
... of them had completed secondary or vocational school, 15 respondents had completed higher education, 1 primary school or less, 2 had a master's degree, specialization, or doctorate. The data can also be seen in Figure 17. ...