Figure - uploaded by Mubashir Majid Baba
Content may be subject to copyright.
Source publication
Abstract Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one of the dimensions leads to some proportionate change in corresponding factor, and a number of research studies have been carried out to ascertain the role of cognition and affect in consumer decision making. But most of t...
Contexts in source publication
Context 1
... a study conducted by Weinberg and Gottwald [10], that was designed to examine the role of emotions in non-spontaneous shoppers and spontaneous shopper, it was observed that impulsive buyers tend to be extremely engrossed, more thrilled and highly passionate than nonspontaneous purchasers which was also corroborated through other studies [6]. Studies conducted in past and findings associated with them have been documented in tabular form given below (Table 1). ...Context 2
... this purpose, instead of component matrix, rotated matrix as shown in Table 10 was employed. ...Context 3
... the same item loaded in factor 8 which is highly supported by the past literature and hence was Sofi et al. Futur Bus J (2020) 6:31 retained for factor 8 only as is indicated in rotated matrix (see Table 11). ...Context 4
... rotated factor matrix (see Table 11), Factor 1 has higher loadings for the variables B1, B2, B3, B4, B5, B6, B7 and B8 and was labelled as buying tendencies for specified products (Buying Tendencies-BT). ...Context 5
... rotated factor matrix (Table 11), Factor 2 has higher loadings for the variables A7, A10, A31, A32, A34, A35 and A42 and having coherence for determining the degree of planning within the observed items, and the resultant factor was labelled as scant planning. ...Context 6
... from model data fit requirements, various psychometric characteristics having relevance to scale development were also tested. As is demonstrated in Table 12, with reference to composite reliability (CR), it exceeded the desired cut-off value of .60; thus, it is logical to state that the ABC scale is robustly reliable in view of higher value of CR [6]. ...Context 7
... Convergent Validity, Average Variance Extracted was tested. It is clear from Table 16, the constructs have accomplished Convergent Validity for Average Variance Extracted being higher than minimum satisfactory level of .50. For Table 16, refer to "Appendix" for scale constructs along with their itemization. ...Context 8
... is clear from Table 16, the constructs have accomplished Convergent Validity for Average Variance Extracted being higher than minimum satisfactory level of .50. For Table 16, refer to "Appendix" for scale constructs along with their itemization. ...Context 9
... Validity was also tested through the intraevaluation of square root of average variance extracted and correlation of the constructs [24]. It has been observed that for all the constructs, Square Root of Average Variances extracted was much larger than their Correlation Coefficient which confirmed Discriminant Validity of the Instrument (see Table 12). ...Context 10
... Overall reliability: this was tested through Cronbach alpha coefficient whose value associated with ABCS which is .877 (Please See Table 13) (greater than .60; [27]. ...Context 11
... Split-half reliability was also examined for the current scale. Through the application of SPSS, investigators evaluated and divided scale in two portions for ascertaining their degree of correlation and it resulted in satisfactory results as is demonstrated in Table 15 is higher than .70 and is well supported. ...Similar publications
Background: Engaging in end-of-life care considerations is beneficial when the time is right. The purpose of this study is to provide a valid instrument to assess peoples readiness for end-of-life conversations before they are initiated.
Materials and Methods: A community sample was recruited in study one for exploratory factor analysis of a 13-ite...
Citations
... There are elaborate discussions in the literature on the role of affect in consumer decision-making (Sofi et al., 2020); however, its role in entrepreneurship is not much known. At the same time, there is a continued interest in academia to understand the diversity of determinants of entrepreneurship intention among reverse migrant workers. ...
Komboltz’s happenstance learning theory (HLT) posits that uncertainty in the environment has a deep impact on occupational choices. Accordingly, the choice of occupation is the outcome of planned and unplanned events during the life cycle of a person. Through evidence from literature, this article draws theoretical strength to a conceptual framework in which the affective status of COVID-19-driven workers’ exodus (an unplanned event) could encourage them to undertake micro-entrepreneurship as an occupational choice. The framework extends the HLT by adding risk propensity in a mediating role and evaluates de-globalization and local innovation as exogenous changes in influencing micro-entrepreneurial initiatives. The interplay between affective status, risk propensity, and micro-entrepreneurship in light of de-globalization and local innovation is conceptualized uniquely, and in this manner, the study presents a novel application of HLT. As an outcome, the framework supports the idea that in a situation of forceful reverse migration, affective status along with risk propensity, in an environment of reducing globalization as well as local innovations, is advantageous for micro-entrepreneurship. The proposed framework offers insight into the productive engagement of COVID-19-driven workers’ exodus, thus abating the remigration of workers, which would be a win–win situation for rural and urban societies.
... Therefore, knowledge derived from fields such as marketing and consumer psychology (e.g. Sofi et al., 2020) will also contribute to a solid knowledge base for designing cognitive interactions. ...
The advance in digital technologies is placing increasingly high demands on users’ cognitive capabilities, resulting in ubiquitous cognitive challenges (e.g. memory overload) in everyday interaction with products. Such challenges can be attributed to the inadequate understanding of cognitive capability for informing design. The literature review further specifies that current research has largely ignored how user cognition is understood and implemented by designers. This study thus aims to advance the understanding of user cognition by adding the designers’ perspective. This research adopts a mixed method approach, which helps highlight and address the designerly ways of knowing as well as the implicit nature of cognition in design. The research framework consists of three phases. First, the language differences between design practise and cognitive research were confirmed by interviewing designers and analysing designers’ articles. Second, a review of design languages of cognition and ethnographic fieldwork were conducted to explore the designerly ways of understanding and implementing cognition. Finally, the findings were tested in a larger-scale survey. By explicating the related design languages, this research elucidates designers’ Micro, Meso, and Macro perspectives on user cognition, thereby expanding the current rational information-processing conception of cognition to a more context-based understand- ing. The multiple perspectives also add more embodied and situated considerations to the conventional focus on elementary information processing capacity, advancing the existing understanding of users’ cognitive capabilities. Hence, this study enhances the predominant way of conceptualising user cognition in design research and empirically supports the postulated situated nature of cognition in cognitive research. Furthermore, it recognises a specific application field within the broader landscape of cognitive research, suggesting that designing interactions has its own research agenda rather than relying on other established sub-areas.
... On the one hand, we can deal with further reduction of unnecessary expenses in the eyes of customers and focus on maintaining the current liquidity of households (repayment of basic obligations, saving "for a rainy day"). On the other hand, buyers may place even greater emphasis on value for money when looking for the best deals available on the market (Sofi et al. 2020). ...
... The authors of the research believe that several important factors influenced the change in shopping preferences. It should be emphasized that, as indicated by other researchers, in the era of pandemic and uncertainty regarding their own financial situation, the phenomenon of greater control of household expenditure is noticeable (Sofi, et al. 2020). Thus, the purchase of a new car is postponed. ...
Electromobility is an inseparable concept accompanying the considerations about the future of transport, which may redefine its character in the next decade. However, as highlighted in the literature on the subject, one of the key industries that has been severely hit by the COVID-19 pandemic is the automotive industry. Therefore, all plans for the development of electromobility in relation to individual transport were questioned, both on a global and national scale. The aim of the article is an attempt to answer the question of what changes have occurred in the area of purchasing preferences on the demand side in the time of the global crisis. Considering that, as indicated in the literature on the subject, consumer purchasing decisions may play a key role in further plans for the development of electromobility in the current economic situation. The presented research may help answer the question to what extent the COVID-19 pandemic influenced the development of the electromobility disease. The presented results may constitute the basis and incentive for further research in the field of verification of current electromobility development plans in the era of economic stagnation caused by the COVID-19 pandemic.
... We have identified a number of trends associated with the pandemic that have influenced this struggle ( Table 2). During the period of the pandemic, automotive consumers and users, as all humans, have been subjected to unprecedented psychological and survival pressures and environment-imposed constraints [56] that have led them to learn and improvise innovative forms to cope with new and blurred boundaries of work, leisure, and education. This has resulted in less commuting to work and other activities. ...
Innovation ecosystems evolve and adapt to crises, but what are the factors that stimulate ecosystem growth in spite of dire circumstances? We study the arduous path forward of the electric vehicle (EV) ecosystem and analyse in depth those factors that influence ecosystem growth in general and during the pandemic in particular. For the EV ecosystem, growth implies outcompeting the less sustainable internal combustion engine (ICE) vehicles, thus achieving a transition towards sustainable transportation. New mobility patterns provide a strategic opportunity for such a shift to green mobility and for EV ecosystem growth. For innovation ecosystems in general, we suggest that a crisis can serve as an opportunity for new innovations to break through by disrupting prior behavioural patterns. For the EV ecosystem in particular, it remains to be seen if the ecosystem will be able to capitalize on the opportunity provided by the unfortunate disruption generated by the pandemic.
In contemporary advertising, celebrity endorsements have become pervasive, yet their effectiveness in influencing consumer preferences remains under scrutiny. We aim to explore the effect of cognition, affect and behaviour as antecedents to celebrity endorsement effectiveness. We applied source attractiveness theory, source credibility theory, meaning transfer model, match-up hypothesis and cognitive, affective and behavioural (CAB) model for developing our theoretical framework. The findings from our controlled experiment ( n = 1,283) challenge the assumption of a universally positive effect of celebrity endorsements. Our results show an asymmetric relationship where behaviour drives consumer preference to purchase, overriding the drag of cognition and affect. Additionally, the results indicate that celebrity endorsements drive immediate sales but contribute towards ad annoyance, irritation and disgust which could act as a second-generation effect to influence managerial decision-making.
The coronavirus (COVID-19) pandemic made consumers adopt online shopping as a preferred method of shopping (Fifiyanti, 2018). This prompted the researchers to conduct the study to determine the IBT of male and female respondents by measuring their cognitive and affective aspects of making online purchases. The researchers answered the stated problem using a borrowed scale from Verplanken and Herabadi (2001) entitled "Impulse Buying Tendency," consisting of two parts; a 10-item for cognitive aspects followed by another 10-item for affective aspects. The study used a correlational design since the researchers tested the cognitive and affective aspects of IBT in males and females in online shopping. This was important because it allowed the researchers to determine whether male and female IBT differ when shopping online. The result suggested that both respondents expressed excitement when they saw a product they wanted, prompting them to buy it immediately. Female respondents were more likely to compare products before making an online purchase. This implies that they had already decided which product to buy before completing a transaction and not to buy items they had only recently seen, implying they had considered purchasing the product numerous times. This suggested that online shoppers were unlikely to make impulsive purchases. However, it does not entirely rule out the possibility of female online shoppers having an IBT when making purchases online.
Online ads which are basically faster, more effective, and more accurate tend to be more engaging than traditional ads. The influence of online ads does not happen instantly, other factors contribute to the changes in consumer behavior to become more impulsive. Consumer need for cognition is the factor that mediates the relationship. Consumers who have need for cognition tend to be more easily influenced by online ads, especially when it's done repeatedly. Therefore, this study was conducted to examine the relationship between repeated online ads and consumer need for cognition for the changes in consumer behavior that was strengthened or weakened by the COVID-19 pandemic. Hypothesis testing was carried out by using Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis with SmartPLS software. The research results showed that repeated online ads and consumers' need for cognition had a positive influence on consumer buying behavior, but the COVID-19 pandemic had a negative effect.
