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17: Likely to recommend  

17: Likely to recommend  

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Melaka is currently applying to be listed as a World Heritage Site. The Old Quarter of Melaka is a part of the conservation area under consideration. In the year 2004, streetscape improvement was completed here. This introduction caused various implications to the behaviour of those utilising this area. In the case of the Old Quarter of Melaka, tou...

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Destination competitiveness has become a critical issue and creates increasingly challenging in tourism market. A successful tourism destination should embrace an integrated approach towards the many components of the tourism system and competitive advantage of a destination is closely relates to the quality of the products offered, which means the tourist satisfaction that experienced at the destination. This research note discussed the tourism destination competitiveness and highlight Langkawi Island as one of competitive tourism destination in Malaysia. These early finding indicated that the Key Success Factors and Perceived Destination Competitiveness are significant with experience investigate the travel revisit intentions to this destination. Keywords: Perceived Destination Competitiveness, tourist satisfaction, tourism image, travel revisit intentions. eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v3i10.318
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Repeat visitors and holidays at a destination and are a stable market for a destination. For a destination to be the competitiveness of the tourism destination is compatible shows, attract visitors, increase tourism spending and provide them with a memorable experience satisfaction. However, despite the rapid development in this industry, the Perceived destination competitiveness, tourist satisfaction, tourism images and travel revisit intentions of tourists to Langkawi have yet to be discovered for future strategic development of Langkawi. To bridge the gap, this opportunity based study investigates the relationship between perceived destination competitiveness tourist satisfaction, and travel revisits intention and its relationships are hypothesised to be mediated by the threefold tourist images that are operationalised by tourist satisfaction, commitment and loyalty. This study develops these ideas by generating responses to build an assessment of the relative importance and show the tourist revisit intentions to Langkawi.
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Repeat visitors and holidays at a destination and are a stable market for a destination. For a destination to be the competitiveness of the tourism destination is compatible shows, attract visitors, increase tourism spending and provide them with a memorable experience satisfaction. However, despite the rapid development in this industry, the Perceived destination competitiveness, tourist satisfaction, tourism images and travel revisit intentions of tourists to Langkawi have yet to be discovered for future strategic development of Langkawi. To bridge the gap, this opportunity based study investigates the relationship between perceived destination competitiveness tourist satisfaction, and travel revisits intention and its relationships are hypothesised to be mediated by the threefold tourist images that are operationalised by tourist satisfaction, commitment and loyalty. This study develops these ideas by generating responses to build an assessment of the relative importance and show the tourist revisit intentions to Langkawi.
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Destination competitiveness has continuous critical issue in today's increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences competition and competitiveness in the tourism destination. However, limited research has been undertaken to examine destination competitiveness from the tourists’ perspective. In order to fill up the literature gap, a pilot test being employ with sample population 100 tourist's to Langkawi Island, conducted in early 2013. These usable questionnaires were utilized in the data analysis of the study and SPSS is used. These preliminary results indicated that the Key success factors and Perceived destination competitiveness are significant and has influences between these two major constructs and also have influence on travel behavioral intention to Langkawi Island