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The main purpose of this paper is to investigate the level of awareness of corporate social responsibility (CSR) concept and to identify how CSR activities are planned and organised in Romania – Centre Development Region. Presented results are based on a complex research conducted in order to get information of whether the CSR practice has been imp...
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... any guidance on how to manage the challenges within this phenomenon. Therefore, the challenge for business is not so much to define CSR, as it is to understand how CSR is socially constructed in a specific context and how to take this into account when business strategies are developed. The purpose of research is to study the knowledge and development of Corporate Social Responsibility (CSR) in Centre Development Region of Romania. The research objectives. Among the objectives set by the research, we highlight three that are directly related to this paper: • O1. Determining the knowledge level regarding the concept of CSR. • O2. Identifying ways of planning and organizing CSR activities. • O3. Drawing relevant conclusions and recommendations. The Development Region Center of Romania lies in Transylvania and consists of six counties (Alba, Bra ov, Covasna, Harghita, Mure and Sibiu). Together they cover 14.3 % of the Romanian territory. For this study there were surveyed managers and employees aged 25-65 in the organisations from all six counties. To establish an appropriate survey basis for the conducted survey, there were used data from Employment Agencies in those counties. Of the 2745 questionnaires sent 98 were returned, which represents a response rate of 3,6% and of these, 78 questionnaires were valid. A questionnaire to study the knowledge and development of Corporate Social Responsibility (CSR) in Centre Development Region of Romania was used for the research. Information collection was conducted online, via the computer application support provided by the platform Freeonlinesurveys.com. In conducting this work we aimed to minimize errors due to non-response, inadequate samples and incorrect answers of the respondents. Data collection for the survey of CSR took place in June 2013 in all participating counties. In order to facilitate achieving the targets, in the developed questionnaires open questions, closed questions and mixed were used. The survey was unconcealed, the aim being known from the beginning by the respondents. Before sending the questionnaire to the respondents it was tested in a panel of eight people (4 representatives from firms - large, medium, small and micro; 2 NGO representative; 2 representatives of public institutions) to detect any errors and to determine the perception and clarity of questions. After testing the suggestions and recommendations were taken into consideration and incorporated. For data processing and analysis, the IBM SPSS Statistics 19 for Windows and Microsoft Office 2010 was used. We believe that the most important limitation of the conducted research is due to the sample size (78 respondents). Another limitation derives from the choice made in order to complete the sample size – the option for the disproportionate variant and an availability sample. In this regard, we would like to argue that even if using the disproportionate variant, the subjects from the sample do not correspond to their statistical reality in terms of their percentage in total employers from all Central Region counties, it was started from the hypothesis that for the theme and context of the research, certain groups, namely that of the large, medium and small employers, show greater importance than the group of microenterprises. As a result, greater weight was given to these groups, reflected in a greater number of selected components, without eliminating the microenterprises. The presented results cannot be extrapolated beyond the universe of the population. These results should be considered in the light of the case study, even if they can help build a critical indicator in defining the core values. The population universe is represented by public companies and public institutions in Centre Development Region (Alba, Brasov, Covasna, Harghita, Mures, Sibiu). In the research there has been considered the organizations’ classification according to different criteria: size (microenterprise, small and medium enterprises, large enterprises); ownership (public, private, mixed) ; form of capital (Romanian capital, foreign capital, mixed) ; experience (working for more than 15 years, 13-15 years, 9-12 years, 6-9 years, 3-6 years, under 3 years). Data regarding the profile of the studied organizations have helped us form a more complete picture on the sample, understand the environment from where we collect the information from all sections of the questionnaire and confirm the respondents’ diversity by ensuring that information will not be reported to a narrow niche of the companies obtained and that the results of this study will be relevant. A. Understanding the concept of Corporate social responsibility (CSR) After processing the data obtained from the questionnaires, it was found that 45% of respondents have very poor and poor knowledge regarding this concept (24% respectively 21%), and 32% at a moderate level. Only 23% have good knowledge. No respondent knows very well this concept (figure 1). The score is 2.52 on a Likert scale from 1 to 5 (1 -”Very poor”, 5 - ”Very good”). This indicates a relatively low level of knowledge on this subject (between poor and moderate). B. Source of information on the concept For those aware of the concept of CSR, the personal interest in documentation and information can be noticed – even if it was not addressed in its full complexity, but only in certain segments of it. Therefore, the majority of respondents (63%) informed themselves on the CSR concept from publications, websites, blogs, articles addressing it, and 19% have found this information from media sources. The CSR concept was addressed also in projects undertaken by organizations (7%). Training centres and higher education institutions in Romania also addresses the concept - as modules in the different subjects conducted in training programs, undergraduate or master's programs (e.g. within the subject: Business Ethics), representing a source of information and knowledge of the concept (10%). Unfortunately, for only 1% of respondents CSR the information was obtained directly from the organizations in which they work (Figure 2). C. What do respondents understand by CSR? Respondents were asked to indicate to what extent they think the following statements characterize the CSR concept (1 – „very little”, 5 – „very much”). It is noted that they identify quite well the breadth of applicability of CSR actions (Figure ...
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... This is because there is a growing awareness of the need for sustainable development. In addition, a discussion of corporate social responsibility is only worthwhile if one grasps the concept that for companies to be socially responsible, individuals must first be socially responsible in their many roles [49][50][51]. Studies have been done on employees views of the employer's corporate social responsibility [51][52][53][54], which have been shown to have a favorable relationship with employee engagement in work. ...
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... Moharana (2013) stated corporates have responsibilities towards the society that supports them through buying their products and sustenance. Ethics play a vital role in a firms success in the long run (Gorski et al., 2014). Therefore the social responsibility standards and ethical business activities create a confident rapport between business and its stakeholders. ...
India has witnessed a noticeable paradigm shift from being a corporate patron to socially responsible in the past few decades. As ours is a developing economy, corporate social responsibility (CSR) plays an essential role in today's organisations. CSR had emerged in the late 1960s as an attempt to link corporates to society. As CSR's importance has gradually increased, Indian business houses have realised that the final goal is not just profit-making; however, trust-building and establishing a viable societal relationship is also of prime importance. This article focuses on the findings and analyses CSR practices' dimensions and challenges in the Indian banking sector.
... The study reveals increased CSR legitimization over three years and strong association of business houses attributes with the CSR scores. Gorski, H. and others (2014) in their study found that although organisations largely acknowledge social responsibility, most of them have not been able to plan and implement CSR oriented management practices. Wankahde, V.(2014) in his study concluded that CSR spending is less than 2 percent of profit after tax of Indian companies and no significant difference is found in CSR spending between public sector and private sector companies. ...
Indian online retailing has been growing exponentially in the last few years and it is expected that this trend will continue in the foreseeable future also. Given its single digit share in the overall Indian retail pie, there is a huge potential awaiting for these retailers to
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... The study reveals increased CSR legitimization over three years and strong association of business houses attributes with the CSR scores. Gorski, H. and others (2014) in their study found that although organisations largely acknowledge social responsibility, most of them have not been able to plan and implement CSR oriented management practices. Wankahde, V.(2014) in his study concluded that CSR spending is less than 2 percent of profit after tax of Indian companies and no significant difference is found in CSR spending between public sector and private sector companies. ...
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... As a modern term, corporate social responsibility (CSR) has already been introduced during the 1950s (Bowen, 1953) and nowadays has a huge number of definitions. In our previous researches we analysed different definitions given by academics, experts, practitioners, and international organizations (Gorski, Fuciu, & Croitor, 2014, Gorski, Fuciu, & Dumitrescu, 2016. It is not the purpose of our paper to present them again, but we still want to emphasise that corporate social responsibility, like the terms 'sustainability' and 'sustainable development', mean different things for different people (Berthout, 2005). ...
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The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion needed to take place in order to understand that universities should make important steps not only for reorienting curriculum, developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in their educational programs.
... As a modern term, corporate social responsibility (CSR) has already been introduced during the 1950s ( Bowen, 1953) and nowadays has a huge number of definitions. In our previous researches we analysed different definitions given by academics, experts, practitioners, and international organizations ( Gorski, Fuciu, & Croitor, 2014, Gorski, Fuciu, & Dumitrescu, 2016). It is not the purpose of our paper to present them again, but we still want to emphasise that corporate social responsibility, like the terms 'sustainability' and 'sustainable development', mean different things for different people ( Berthout, 2005). ...
... Moreover, only 10% form the managers with knowledge regarding CSR have received them from education (bachelor or master programs, training programs). The majority have informed themselves about this concept: from publications, websites, blogs, and articles (63%), from other media sources (19%), from participating to different projects (7%) ( Gorski, Fuciu, & Croitor, 2014). Unfortunately, the research emphasizes also that managers are not aware of the potential benefits from CSR implementation. ...
The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and quantitative marketing researches developed by the authors. Based on these findings we are underlining the fact that the concepts related to CSR and its components are not well known by managers of companies and public institutions and we also point out the fact that the respondents that have knowledge and skills in this field, have acquired most of them outside the formal education system. Furthermore, the paper contributes to the discussion needed to take place in order to understand that universities should make important steps not only for reorienting curriculum, developing programs, and modules, but also in implementing innovative teaching methods in order to integrate such topics in their educational programs.
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Leadership and Corporate Social Responsibility (CSR) are some of the most widely studied topics, generating an extensive literature. Nowadays, leaders are facing economic, social and environmental challenges. Unfortunately, today trust in business is low. In this complex global environment of uncertainty and ambiguity, leaders have to anticipate the changes and to be catalysts for shifting their organizations towards a sustainable society. The purpose of the present paper is to investigate leaders’ opinion regarding: Corporate responsibilities (Carroll’s’ four-layered pyramid model); Reasons for CSR actions/ projects; Areas of interest for CSR projects/ activities/ initiatives. Taking into account the growing interest towards a sustainable society is a need for a new type of leadership that promotes the CSR’s ideals.
... Ibrahim and Almarshed (2014) said that Corporate Social Responsibility (CSR) has become one of the principal components of corporate strategy. Hortensia et al. (2014) investigate the level of awareness of corporate social responsibility concept and identify how CSR activities are planned and organized. Christian and Jeremy (2013) explores how UK financial and ethical media construct the financial sector's social ir/responsibility in the context of the financial crisis and resultant recession. ...
With the progress of society competition, corporate social responsibility has attracted more and more attention of the whole society. The corporate social responsibility is no longer being treated as a slogan, but as a strategic behavior and practice. In recent years, China's food processing problems were happened frequently, food safety incidents have seriously damaged the consumer's confidence. In this study, we analyze the influence of the social responsibility on organizational citizenship behavior in food enterprises. By using reliability analysis and multiple regression analysis, we make empirical analysis to test the effect of social responsibility on organizational performance; the result shows that corporate social responsibility will have positive effect on organizational performance. On this basis, we put forward relevant policy suggestions.
Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. The researcher has selected Proctor & Gamble Hygiene & Health Care Limited to study the importance given by the company for the activity of Corporate Social Responsibility. The researcher has operated analytical method for the present study. The researcher has used secondary data. The researcher concluded that Procter & Gamble Ltd. increased the profit after tax since 2015 to 2022 by operating with a CSR perspective. P & G Ltd. spent 2% of the amount of Average Net Profit as per section 135(5) of the Act on Corporate Social Responsibility activity i.e., P& G Shiksha, P&G Suraksha India, Environmental Sustainability and Conservation of Energy which helps to strengthen the survival of natives in rural area of the country. The researcher has suggested that the company should carry out survey to find out the needs of vulnerable factors of the society and concentrate their CSR activities on these issues which will be helpful for sustainable development.
هدفت إلى البحث في العلاقة الارتباطية، والتأثير بين المسؤولية المجتمعية، ومكافحة جرائم البيئة في المملكة العربية السعودية، ولتحقيق ذلك اعتمدت الدراسة على منهج المسح الاجتماعي، واستخدمت أدوات الدراسة كلاً من: الاستبيان والمقابلة لجمع البيانات، إو طُبقت الدراسة على عينةٍ عشوائية (احتمالية) بأسلوب العينة العشوائية المتعددة المراحل، من الخبراء والمهتمين في مجال البيئة بمنطقة القصيم ، وبلغ عدد العينة (664 مفردةً)، وقد توصلت الدراسة إلى مجموعةٍ من النتائج، أهمها: كشفت نتائج الدراسة الميدانية عن أن هناك ستةَ عشر مؤشرًا للمسؤولية المجتمعية في مجتمع البحث، جاء اثنا عشر مؤشراً من هذه المؤشرات عند مستوى مرتفع، وبلغت الدرجة الكلية لهذا المحور (المتغير المستقل) عند (2.69) بانحراف معياري (.10762)، وهذا يدل على أن هناك موافقةً مرتفعةً بين أفراد عينة الدراسة على درجة توافر مؤشرات المسؤولية المجتمعية في مجتمع البحث، وخلُصت الدراسة إلى مجموعةٍ من التوصيات، أبرزها: تعمل وزارة البيئة وكل المؤسسات المعنية بالبيئة في المملكة العربية السعودية بتصميم برامج موجهة نحو الجمهور؛ بهدف دعم ممارسات المسؤولية المجتمعية نحو البيئة، وكذلك العمل على وضع خطة استراتيجية كبرى للطوارئ لمواجهة حدوث الكوارث البيئية.
