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Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in underst...
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... aspects, including product packaging (A1), consumers' perception (A2), corporate communication (A3), and consumers' behavior (A4), are set into an interrelationship matrix. Table 7 shows the total interrelationship matrix of the aspects. This matrix is then transformed into causal-effect interrelationships among the aspects, as seen in Table 8. ...Context 2
... are set into an interrelationship matrix, as seen in Table 9, showing the total interrelationship of the criteria. The values in either Table 7 or Table 8 are obtained from the computation using Equations (6) and (8). The matrix is then converted into causal-effect interrelationship matrix, as Table 10 shows, from a computation using Equations (9) and (10). ...Context 3
... matrix is then converted into causal-effect interrelationship matrix, as Table 10 shows, from a computation using Equations (9) and (10). In either Table 7 or Table 9, there are α and β; the values of α are obtained from the accumulation of rows, while the values of β are obtained from the values of columns. To determine which values belong to the causal group, the value of α is subtracted by the value of β (α − β) for each aspect has to be positive. ...Citations
... Despite its growing popularity, EGT's potential for identifying emotional and cognitive states using gaze fixations, saccades, and pupil size fluctuation is not widely explored [29]. At the same time, research on the impact of advertising, product labeling, texture, and packaging on consumer decision-making has been conducted, primarily focusing on single attributes of product packaging [14,[30][31][32][33][34][35]. Research indicates that there exist various factors affecting consumers purchase decisions for a product such as size, design, content, color and innovation [36,37]. ...
With increasing competition between the products in the market, packaging design is getting maximum attention in product sale. In order to sell any product, manufacturers use marketing strategies and effective communication. The aim of this study is to perform a product packaging analysis on perfume bottles, using eye gaze tracking technology to identify most viewed and consumer-friendly packaging design. To examine visual attention and emotional arousal in reaction to packaging design features in an ecommerce environment, we had conducted an eye gaze tracking experiment with 75 female participants. In this research, we analyzed pupil and eye monitoring metrics to identify emotional and cognitive processes, with an emphasis on emotional arousal, visual attention and cognitive effort. Our findings identified prominent packaging designs that sellers can use to display product advertisements according to consumer preferences to further enhance sales and revenue for their business. This study’s empirical application could be extremely beneficial to marketers, content managers and advertisers in terms of managing and designing web content.
... However, in the context of Indonesia, research on sustainable consumption behavior is still limited to a few researchers with different focuses. For example, there are analyses on corporate communication in influencing consumer perceptions and behavior(Tseng et al., 2021), sustainable food consumption behavior(Nuh et al., 2023), and environmental values and engagement(Nabif et al., 2023). ...
The millennial generation plays a crucial role in making consumer decisions and has significant potential to drive the transformation towards more sustainable consumption patterns. This study aims to investigate the extent to which environmental knowledge and sustainable consumption promotion affect the intention and behavior of sustainable consumption among millennials. To test this framework, we conducted a quantitative research approach by administering an online survey to collect data from 155 millennial respondents. We utilized Structural Equation Modeling to test the proposed hypotheses. The findings of this research indicate that the level of environmental knowledge and sustainable consumption promotion have a significant influence on millennials' intention to adopt sustainable consumption behaviors, which in turn impact actual actions in sustainable consumption. The findings of this research provide valuable insights into how elements such as knowledge and promotion can act as drivers or barriers for millennials in adopting more sustainable consumption patterns. The implications of these findings have great potential in shaping the foundation of more effective strategies and campaigns to encourage sustainable consumption behavior among millennials, while also increasing awareness of pressing environmental issues.
... While consumer behaviour studies can address various aspects, they often focus on actions related to finding, acquiring, and using goods and services [14]. Recent trends show an increase in food consumption away from home, with the fast-food industry playing a major role [15,16]. ...
One very essential tool for the success of any business operation is a good knowledge of the consumer behaviour of its target. Consumer behaviour encompasses the various actions, thoughts, and emotions that impact individuals’ decisions related to the purchase, usage, and disposal of goods and services in their daily lives. While existing literature extensively covers consumer decision-making processes, there is a noticeable lack of information on the factors influencing the decision-making processes of university students, particularly in a developing country like Ghana. To address this gap, the present study investigates the factors influencing the decisions of University of Cape Coast (UCC) students when choosing specific fast-food delivery vendors. Utilizing one-on-one interviews, a purposive sample of 12 University of Cape Coast students was selected to gather their perspectives. The findings from these interviews indicate that the primary factors influencing students’ choices to engage with fast-food delivery services are convenience/proximity, timely delivery, and the taste of the food. Additionally, sub-categories such as the quantity of food, packaging, and the appearance of delivery motor riders were identified. The outcomes of this study have implications for marketing communications, highlighting the importance of addressing factors like convenience, timely delivery, and taste to effectively engage university students in the context of fast-food delivery services.
... China, Gong, et al.[30] found a significant relationship between the impact of Internet use and individual-level PEB, while Hua, et al.[31] researched the role of social capital in PEB. The majority of the PEB studies that were conducted in Pakistan are involved at the organizational level, such as the banking sector and employee green behavior (Iqbal, Hassan, Akhtar, & Khan 2018), PEB and supply chain (Rasheed, Aslam, & Rashid, 2020), corporate social responsibility and employees' PEB (Ahmad et al., 2021). ...
This paper proposes an experimental design that policy makers can use to reduce and minimize the environmental catastrophes. This paper uses an experimental design and questionnaire survey to assess the effectiveness of students’ participatory approach to achieve pro-environmental behavior (PEB) and behavioral change strategy. The experiment comprises of assessing the effectiveness of (1) a video on the environmental catastrophe, (2) pictorial reading materials on environmental catastrophe, (3) a labbased simulated eco-tourism trip, and (4) the socialization process towards building PEB. Three time-phase studies could be employed as a participatory form of PEB. The first phase will assess the pro-environmental attributes; the second phase will be the experimental-based treatment; and the third phase assess the behavioral change (the third phase will assess the behavioral change through the same set of questionnaires as stage one). We will assess the changes based on the questionnaire surveys (phase 3 minus phase 1). The four stimuli will be administered randomly (each respondent will get the four sequences of the stimulus differently; the reason is to minimize the sequence order bias of the stimulus). The findings have the potential to position the effectiveness of different stimuli in promoting positive PEB outcomes among individuals. Through the study, we hope a major change will occur around the globe through the manifestations of the four stimuli to understand how it will affect behavioral change. We propose to target the student groups as they are the voices of the future, and their behavior has important implications for now and the future. Keywords: video on the environmental catastrophe, pictorial reading materials on environmental catastrophe, lab-based simulated eco-tourism trip, socialization process, pro-environmental behavior
... However, sustainable consumption in Indonesia is still facing a negative trend due to a low level of knowledge regarding the impact of using unsustainable packaging. This impacts consumer behavior that is not responsible for the food waste produced [1]. In the digital-based information era, one of the efforts that can be made to promote sustainable low-carbon consumption to the public is through information incentives and social and environmental influences. ...
This study investigated the characteristics and preferences of Generation Z consumers concerning pro-environmental products, focusing primarily on their willingness to pay (WTP) and the factors that inhibit such a willingness. Data from 140 respondents were garnered through a 2023 survey. Results indicate a robust willingness within Gen Z to pay a premium for environmentally sustainable products. However, barriers to consumption were also identified, with the price premium being the most significant deterrent. Other inhibitors include perceived benefits, product availability, limited informational sources, product variety, and individual income levels. Female undergraduate students, predominantly single, were the major demographic displaying these characteristics. The findings elucidate that while there’s a strong pro-environmental inclination among Gen Z, the price remains a primary concern. These insights hold crucial implications for stakeholders in the agricultural and environmental sectors, offering direction for producers, marketers, and policymakers aiming to capitalize on this generation’s environmental consciousness while addressing the identified barriers.
... Emerging economies analyze behavior to encourage sustainability, green consumption, and conservation. Green consumers may choose green items to reduce pollution and help the environment (Tseng et al., 2021). consumption, customers can protect themselves from global warming and increase environmental awareness (Thøgersen & Noblet., 2012). ...
In recent years, environmental sustainability has become a top priority in international politics and a vital driver of innovation. Green product companies are growing rapidly as consumers show more interest in environmentally friendly products. This study analyzes the impact of green marketing on customer purchase intention and how environmental knowledge moderates this relationship. Understanding how customers' environmental understanding influences their response to green marketing can help marketers and companies develop effective sustainability-focused marketing strategies The influence of environmental information and green marketing on consumer purchase intention is not clear. This study examines how environmental information and green marketing affect customers' purchase intentions. The study used a quantitative research design and collected data from 251 users of green products. The results show that Social Influence, Environmental Concern, Subjective Norms, and Perceived Green Control have a positive and significant effect on green purchase intention (GPI). Additionally, the results indicate that environmental knowledge moderates the relationship between GPI and Green Purchase behavior (GPB). This study provides valuable insights for green marketers and businesses by exploring the link between environmental understanding, green marketing, and customer purchase intention. It examines the complex relationship between green marketing, environmental understanding, and customer behavior to help marketers gain a better understanding of sustainability-focused marketing.
... Indonesian people's awareness of green consumerism about environmentally friendly products is starting to improve. Starting from the tendency to choose products that apply a recycling system, provide information about lower chemical content or even contain no chemicals at all, or are made from organic or herbal ingredients [17][18][19]. ...
Green marketing is any activity that will be carried out by a company that will minimize environmental damage. Green marketing consists of 4 marketing mix elements namely product, price, place, and promotions. Green marketing has the goal of improving relations between industries and their environment in order to provide oversight of the impact on the economy and be responsive to government regulations regarding the environment. The proposed framework aims to analyse whether the practice of the green marketing mix dimension consisting of product, price, place, and promotion influences purchasing decision mediated by brand image. Overall, there are four hypotheses proposed by the researchers in this conceptual article. The recommended method to test the conceptual framework is the structural equation model analysis where mediation variables are applied. The validity test shall use confirmatory factor analysis while the reliability test uses Cronbach's Alpha. This article suggests further research for empirical testing by collecting data from respondents.
... For example, Alzahrani et al. (2022) used the DEMATEL approach to examine the connection between service quality and users' intentions to keep using mHealth (the use of mobile phone applications for healthcare). Moreover, the DEMATEL approach was used to assess the interaction among corporate communication, consumer perception, consumer behavior, and product packaging, which can promote sustainable consumption (Tseng et al., 2021). Therefore, the DEMATEL method was adopted in our study to explore consumer purchase decisions and study the relationships among variables. ...
The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging design characteristics and their influence on consumers’ purchase decisions. Twenty-five design professionals and 121 students participated in the study. A survey developed for applying the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method was used to evaluate the importance of design characteristics. The results showed that color, shape, image, line, and typography were the five most essential design characteristics influencing consumer purchase behavior, and that image is the most significant impact factor on consumer purchase decisions. Surprisingly, materials and technology have little influence on consumers’ decisions. Therefore, enhancing these packaging design characteristics can improve the interaction between snack food packaging and consumers and increase food sales.
... The marketing dimension has two relevant sub-dimensions, namely the need for the latest market trends and the value proposition. This is like the previous research [56], which stated that the need for the latest market trends is an influential sub-dimension for companies [57]. Moreover, the companies also look at market desires to promote consumers' perception and behavior on the value proposition to compete with others. ...
In 2018, the Indonesian government launched the Making Indonesia 4.0 Roadmap under The Industrial Revolution 4.0 era. This road map aims to increase industrial competitiveness and make the nation one of the world’s top 10 economies by 2030. The role of the Internet of Things (IoT) in The Industrial Revolution 4.0 is important to improve work efficiency and reduce companies’ costs. Although several manufacturing companies in Indonesia have successfully implemented this technology, so it is important to identify the critical success factors in its application for other companies. Therefore, this study discusses the essential factors of success for implementing IoT in automotive companies in Indonesia, which have differing specific application characteristics from the conditions in other countries. The Delphi method obtained data from 8 dimensions and 32 sub-dimensions. These included the finance, regulatory, people and management, operation, technology, innovation, ideas, and resource dimensions. Other automotive companies can use the results as a reference in implementing IoT and evaluating and improving their business performance, as well as formulating the right strategy to achieve excellence in the long term.
... Meanwhile, sustainable packaging is a concept which extends the packaging primary purposes to ensuring the packaging's end of life back at the manufacturer for producing new packaging. In the literature, sustainable packaging is discussed with conserving activities such as using recycled materials, using resource efficiently, and ensuring sustainable knowledge and public perception regarding packaging's sustainability (Martinho et al. 2015;Hahladakis and Iacovidou 2018;Kakadellis et al. 2021;Tseng et al. 2021b, c). Yet, sustainable packaging is beyond those activities. ...
... Studies addressing the attributes tend to neglect a holistic viewpoint, meaning that the environment, social, economy and technology must be considered Chen et al. 2021;Tseng et al. 2021b, c). The environmental perspective is explored with environmental communication, product externalities, and conservation proficiency (Lago et al. 2020;Rhein & Schmid, 2020;Janairo, 2021). ...
This study establishes a valid theoretical model for food and beverage sustainable packaging in Indonesia along with packaged product pre-, during-, post-consumption stages. Food and beverage product packaging dominates the total waste composition due to slow recycling rates and low recyclate supply, and packaging tends to be littered in the post-consumption stage. This study aims to address the sustainable packaging attributes and understand which consumption stage needs prioritizing for improvement. A hybrid method is employed. Fuzzy Delphi method is applied to eliminate and validate the attributes. The interrelationships among attributes are examined and visualized using fuzzy decision-making trial and evaluation laboratory. The priority consumption stage is identified by applying Choquet integral method. The results show that post-consumption stage fundamentally aims to address sustainable packaging. This study finds that conservation proficiency, environmental communication, and cost consideration are the driving aspects in improving sustainable packaging. For practices, the top criteria are identified including recylates for packaging, multi-stakeholder interaction, waste disposal infrastructure, waste collection infrastructure and waste disposal management.
