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Environmental problem including various aspects has become one of the central issues in industrial development such as in the agricultural industry. Thus, green nuance is not only implemented in the green production process, but also applied to the marketing aspect. Therefore, in order to meet business objectives, especially consumer demand, green...
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... IFE matrix analysis was the result of identifying internal factors in the form of influential strengths and weaknesses at XYZ outlet. The IFE matrix for XYZ development can be seen in Table 2. Based on the IFE matrix, it could be seen that the main strength possessed by XYZ was the use of safe and eco-friendly raw materials. ...
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Abstract
Perfect market competition is at the heart of traditional market thinking. So when perfect markets shift, our thinking should perfectly shift too in order to be able to operate in the new perfect market, this is true whether we shift towards a green market or a red market or a sustainability market. For example the 2012 Rio + 20 conferenc...
This study proposed a dual-pathway model consisting of a supply-driven pathway and a demand-driven pathway to explain the green value endorsement process. The supply-driven pathway embodies a business’ espoused value of global environmental value through value integration, which leads to the endorsement of green value. The demand-driven pathway is...
This research study sought to examine the influence of the traditional marketing variables, specifically those techniques used to communicate, directly or indirectly, the eco-friendliness of consumer packaged goods (CPG) products to millennials. Of particular interest are how perception and product cues are tied to purchase and how the attitudes of...
Citations
... Dua faktor tersebut kemudian dianalisis menggunakan matriks Strength, Weaknesses, Opportunity, and Threat (SWOT) untuk merumuskan beberapa alternatif strategi pemasaran, yang kemudian diurutkan berdasarkan priorotas alternatif strateginya. Analisis SWOT merupakan salah satu metode yang banyak digunakan untuk merancang strategi bauran pemasaran (Dzulkarnain et al., 2019) . Namun, analisis SWOT mempunyai keterbatasan dalam menganalisis kepentingan relatif variabel atau pilihan alternatif. ...
The application of the green marketing concept is needed for green product manufacturers to compete and emphasize their competitive advantages effectively. Green marketing offers many benefits to producers, including improved profitability, productivity, and company image. As producers of green products, rattan craft Small and Medium Enterprises should implement green marketing to get more benefits. Nevertheless, rattan craft small and medium-sized enterprises (SMEs) still need to adopt this practice. The lack of ability to effectively convey an environmentally friendly image has led to a decline in consumer satisfaction and loyalty. Therefore, this study aims to formulate a green marketing strategy to enhance consumer satisfaction and loyalty towards rattan handicrafts. The research is located in Banjarbaru City, South Kalimantan Province. Data was collected through in-depth interviews and questionnaires. A green marketing strategy was formulated using the 7P green marketing mix consisting of product, price, place, promotion, people, process and physical evidence and analyzed using Strengths, Weaknesses, Opportunities and Threats (SWOT). The prioritization of green marketing strategy is determined using the Analytical Hierarchy Process (AHP) method. The result indicated that among strengths and opportunities, it is made from materials that are safe for the environment and can be developed into various products are the two most important factors. In contrast, among weaknesses and threats, products are less varied, and the existence of substitute goods such as plastic and bamboo are the weaknesses and threats that are most concern. The alternative green marketing mix strategy formulated consists of maximizing the use of e-commerce, expanding cooperation and networking with stakeholders, increasing innovation and product variants, green advertising in digital media, guaranteeing green products through green label certification, and increasing discounts and bonuses for purchasing a certain amount. The research results also showed that the primary priority strategy is increasing innovation and product variants, while less priority is adding discounts and bonuses for purchasing specific quantities.
... The results of beef cattle that have not been processed optimally into competitive downstream industrial products, result in low opportunities for business actors to access the added value of the products/services produced (Beliaeva, Ferasso, Kraus, & Damke, http://eduvest.greenvest.co.id 2019). Therefore, it is necessary to take strategic steps for planning the development of the beef cattle agro-industry (Santoso, Ariqoh, & Maulida, 2019). The processing of beef cattle agro-industries in East Nusa Tenggara is almost all small-scale home industries and uses simple technology, so that production is low and product quality is not the same (Suwardji, 2018). ...
This study aims to answer the main problem regarding income and optimization of cattle husbandry development in supporting livestock development programs in Kupang Regency. The research method used is social qualitative research method with FGD pattern to obtain primary and secondary data. This research took place in Kupang Regency as an area that has potential for cattle which is always in demand by other regions such as DKI Jakarta and so on. If viewed from the prospect of Beef Cattle Development in Kupang district, then look for markets for livestock and livestock products both from NTT and within NTT itself continue to increase in line with economic growth and population growth. There is still a lot of land that is available and possible for the development of livestock business which has not been utilized. The government's policy of encouraging state-owned enterprises to mediate funds to assist small businesses and at low interest rates has been implemented. This policy provides opportunities for business development and new investment in the livestock industry in NTT Province. Various patterns/schemes of soft credit and simple procedures and directly to livestock farmer groups such as Strengthening Group Business Capital (PMUK) or Community Direct Loan Assistance (BPLM) or Social Assistance Patterns are actually very good opportunities to overcome the problem of capital difficulties for farmers. Through through and intensification with the support of technology with prospects to increase productivity as well. The role of the sub-sector in the future in Kupang Regency is still large as a provider of food from livestock as a source of income and as a job opening.
... The results of beef cattle that have not been processed optimally into competitive downstream industrial products, result in low opportunities for business actors to access the added value of the products/services produced (Beliaeva, Ferasso, Kraus, & Damke, http://eduvest.greenvest.co.id 2019). Therefore, it is necessary to take strategic steps for planning the development of the beef cattle agro-industry (Santoso, Ariqoh, & Maulida, 2019). The processing of beef cattle agro-industries in East Nusa Tenggara is almost all small-scale home industries and uses simple technology, so that production is low and product quality is not the same (Suwardji, 2018). ...
This study aims to answer the main problem regarding income and optimization of cattle husbandry development in supporting livestock development programs in Kupang Regency. The research method used is social qualitative research method with FGD pattern to obtain primary and secondary data. This research took place in Kupang Regency as an area that has potential for cattle which is always in demand by other regions such as DKI Jakarta and so on. If viewed from the prospect of Beef Cattle Development in Kupang district, then look for markets for livestock and livestock products both from NTT and within NTT itself continue to increase in line with economic growth and population growth. There is still a lot of land that is available and possible for the development of livestock business which has not been utilized. The government's policy of encouraging state-owned enterprises to mediate funds to assist small businesses and at low interest rates has been implemented. This policy provides opportunities for business development and new investment in the livestock industry in NTT Province. Various patterns/schemes of soft credit and simple procedures and directly to livestock farmer groups such as Strengthening Group Business Capital (PMUK) or Community Direct Loan Assistance (BPLM) or Social Assistance Patterns are actually very good opportunities to overcome the problem of capital difficulties for farmers. Through through and intensification with the support of technology with prospects to increase productivity as well. The role of the sub-sector in the future in Kupang Regency is still large as a provider of food from livestock as a source of income and as a job opening.
... Agricultural industries and other industrial sector are becoming one of the central issues for environmental problem including many other aspects. For this, green space are not only way to reduce the impact but also green production process and eco-friendly products, green marketing are applied in marketing methods (Dzulkarnain et al. 2019). ...
Concept of sustainable development (SD) has forced the society and many
industries to rethink about the way of development as environmental
degradation is the global problem. Higher environmental degradation
leads to depletion of resources, causes environmental pollutions, reduces
the corporate social responsibility (CSR) and overall has its impact on
sustainability. In every sector green approach is the requirement for
sustenance of human civilization. Green designing, eco-labelling, green
marketing, green consumerism are the essential requirement for
addressing sustainability through eco-designing. Adopting eco-designing
would generate CSR, green consumerism, energy intensive behaviour,
green growth and would lead to formulation of suitable policies for SD. It
would also help to reduce environmental footprint, address social and
economical aspects of sustainability, promote sustainable management
policies in various developmental sectors as well as combat the mega
event of climate change.
... The review and analysis of the research in the field of green marketing has revealed a large variety of scales for the measurement of green marketing. Out of the ten measurement scales that were explored in this research (Chan, 2013;Fraj et al., 2013;Ko et al., 2013;Richey et al., 2014;D'Souza et al., 2015;Yadav et al., 2016;Papadas et al., 2017;Duffett et al., 2018;Chen, Yang, 2019;Dzulkarnain et al., 2019), three were one-dimensional tools for the measurement of green marketing performance (Fraj et al., 2013;Richey et al., 2014;Duffett et al., 2018). Scholars also proposed multidimensional tools to measure green marketing performance (Chan, 2013;Ko et al., 2013;D'Souza et al., 2015;Yadav et al., 2016;Papadas et al., 2017;Chen, Yang, 2019;Dzulkarnain et al., 2019). ...
... Out of the ten measurement scales that were explored in this research (Chan, 2013;Fraj et al., 2013;Ko et al., 2013;Richey et al., 2014;D'Souza et al., 2015;Yadav et al., 2016;Papadas et al., 2017;Duffett et al., 2018;Chen, Yang, 2019;Dzulkarnain et al., 2019), three were one-dimensional tools for the measurement of green marketing performance (Fraj et al., 2013;Richey et al., 2014;Duffett et al., 2018). Scholars also proposed multidimensional tools to measure green marketing performance (Chan, 2013;Ko et al., 2013;D'Souza et al., 2015;Yadav et al., 2016;Papadas et al., 2017;Chen, Yang, 2019;Dzulkarnain et al., 2019). Multidimensionality in particular cases did not assure a systemic approach to green marketing concept. ...
... A review of scales previously proposed revealed that much of the existing literature focuses on top management (Chan, 2013;Fraj et al., 2013;Richey et al., 2014;D'Souza et al., 2015;Papadas et al., 2017;Duffett et al., 2018;Chen, Yang, 2019;Dzulkarnain et al., 64 2019). There exists an alternative to ground scales of green marketing on customers (Ko et al., 2013;Yadav et al., 2016). ...
Green marketing has drawn the attention of academics and practitioners during the last few decades. However, no holistic framework has been developed on how to evaluate the implementation of green marketing orientation at the organization level. The article has an objective to analyze methodological perspective of evaluation of green marketing. Authors have identified that questionnaires, interviews, and observations are the most common methods chosen for the evaluation of green marketing performance. The evaluation of green marketing performance can be based on particular scales applicable for the evaluation of green marketing. This study enriches the literature by building a base for the formulation of benchmarks for the evaluation of green marketing performance in contemporary organization. Results of the research have shown that green marketing performance should be undertaken at strategic, tactical and operational levels.
... Review of previous scales proposed in the literature to measure green marketing performance reveals that many existing studies have focused on top management: owners, general, resident, marketing, environmental, product or store managers (Chan, 2013;Fraj et al., 2013;Richey et al., 2014;D'Souza et al., 2015;Papadas et al., 2017;Duffett et al., 2018;Chen, Yang, 2019;Dzulkarnain et al., 2019). Some scholars also based their green marketing scales on customers (Ko et al., 2013;Yadav et al., 2016). ...
There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance. Considering the prominence green marketing has risen to in recent decades, it is surprising to note that marketing literature has drawn relatively limited attention to evaluation of green marketing performance at the level of business unit. Therefore, the aim of this article is to investigate methodological background for the evaluation of green marketing performance. Using multi-source data, the authors have found out that it is possible to ground the evaluation of green marketing performance on different methods, criteria and scales used for the evaluation of green marketing. The contribution of the present research focuses on suggesting well-founded guidelines for the evaluation of green marketing performance in a modern organisation. The study suggests evaluating performance of green marketing at strategic, tactical and operational levels.
In this research, it is aimed to develop traditional shoe industry job descriptions in accordance with green and digital transformation competencies. In this study, literature review and content analysis method was used based on qualitative analysis approach. Within the scope of the research, the competencies required for green and digital transformation are limited to the traditional shoe industry. In accordance with the stated purpose and limitation of the research, the literature was scanned and the contents of 20 green and digital transformation job descriptions developed by the Vocational Qualifications Authority (MYK) were subjected to content analysis through Maxqda 24 Pro software, which is a computer-aided qualitative data analysis program. Green and digital transformation, which are subjected to content analysis, will ensure the successful transformation of the traditional footwear industry through job descriptions; 4 themes consisting of "Circular Economy Competencies, Sustainability Competencies, Innovative Technology Competencies, Corporate Social Responsibilities Competencies" have emerged. These themes include "Waste Minimization Strategies, Reuse Recycling Practices, Hazardous Waste Management, Non-Hazardous Waste Management, Waste Mineral Oil Refining, Environmental Compliance Monitoring, Training Awareness Programs, Sustainable Supply Chain Management, Resource Efficiency and Circular Economy Principles, Digital Tracking Management Systems, Technological Innovations, Digital Transformation Strategies, Data Analysis and Decision Support Systems, Security Measures Applications, Risk Assessment and Management, Continuous Improvement and Quality Control, Professional Development and Training". In line with the findings, the green and digital transformation core competencies for the traditional shoe industry professions of cutter, meter and manufacturer were determined and the relevant MYK occupational definitions were redeveloped in accordance with the knowledge and skills that enable the development of these competencies. Keywords: Competencies, Shoemaking, Green Transformation, Digital Transformation, Sustainability Jel Codes: M100, M120
Every citizen has the right to the opportunity to improve lifelong education. There are 3 forms of education namely formal education, non-formal education, and informal education. One form of non-formal education is the Center for Community Learning Activities (PKBM). Currently, it is estimated that there are as many as 14,500 registered PKBM. There is a need for a strong brand identity so that PKBM can continue to exist and become an option in society. This research focuses on building brand identity of PKBM as a non-formal educational institution that focuses on approaches in aspects of brand personality and aspects of internal and external relations of the institution. This study used qualitative research methods. The result of this study is that the brand personality built by PKBM Mentari is highlighted from non-formal learning methods with the addition of soft skills outside the classroom. PKBM Mentari is also trying to break the stereotype that PKBM is not a school of choice, by implementing study hours and the national curriculum. Brand personality is also shown from the contribution of learning citizens in community service. In the relationship aspect, PKBM development is based on a personal approach by being present as a solution to the problems of learning residents. The aspect of the relationship in building brand identity is formed from internal or institutional factors between the director and the tutor and external factors between the director, tutor, learning residents and the surrounding community.
