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The research aims to formulate strategies for improving the labor competencies in the bag industry in Kudus Regency. The data comprise business players, which will be analyzed using the Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis. The results reveal that the proper strategy for improving employment in the bag industry is growth...
Citations
... Strengths sectors. Thus, the government is expected to widen the employment opportunities and provide directional policies to place employees based on their competencies (Nihayah, Putri, & Karsinah, 2016). WT strategy includes restructuring areas and managing tourism village that managerial competencies are also greatly required to be systematically guided and mentored to create qualified managers. ...
Objective-The aim on which this study conducted is to identify the interaction of indigenous factors and external factors at a Tourism Village Nongkosawit and then to create right strategy to develop the tourist village. Methodology/Technique-This descriptive quantitative research approach focuses on actual problems or phenomena of Nongkosawit which are described based on under-investigation facts and are then rationally and accurately interpreted. Data based on field surveys and questionnaires were evaluated with SWOT analysis (Strength, Weakness, Opportunity, Threat). Findings-The obtained SWOT results shows that, total score of 3.26 in IFE matrix and 3.00 in the EFE matrix indicate that the appropriate strategy to development a Nongkosawit tourism village is turnaround strategy which means internal problems in this village must be minimized to seize the market opportunities. Then rehabilitating infrastructural facilities, including hotels, restaurants and local tourist guides, and taking advantage of diversity of the ecosystem. Novelty-The study suggests that village tourism should make improvements on the internal side by performing management reconstruction and perform sharpening market segments. Stakeholders and communities must work together to support the development of rural tourism to raise the regional economy.
Competition in financial sector province Pekanbaru Indonesia business face rapid competition. This research aim to know how BMT Al-Ittihad Rumbai Pekanbaru choice marketing strategy to expand their market and to find position strategy of BMT Al-Ittihad in order to be winner in competition. Object from this research is all branch BMT Al-Ittihad Rumbai in Pekanbaru Indonesia, they have three branch. Sample from this research use proposive sampling to all of top management BMT Al-Ittihad Rumbai, such as head of branch and manager. Step of this research use description method, it have three step, first to determine variable SWOT from external area and internal area which influence to BMT Al-Ittihad Rumbai, second making weight from each variable external and internal it to determine position strategy using Matric SWOT-8K. Third arrange and formulation strategy BMT Al-Ittihad Rumbai, it use Matric TWOS there are strategy Strength-Opportunity (SO), Strength-Threat (ST), Weakness-Opportunity (WO) and Weakness-Threat (WT). in result, this research show that Position strategy of BMT Al Ittihad is stable growth strategy and marketing strategy of BMT Al-Ittihad Rumbai are (1) to make and development application software in Smartphone (2) to increase promotion activity in marketing media off line or on line, specially to muslim society in province Riau (3) to be sponsor in mouslim or islam activity, it is like celebration 1 syawal or mauled nabi Muhammad SAW.
