Table 5 - uploaded by Orhan Icoz
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Source publication
The aim of the research is to have a brief understanding on the marketing adaptation patterns to the changes in trends and tourism as well as the needs of the new tourist profile of hospitality enterprises in Turkey. The study consists of two main parts, where the first part covers a brief literature review on the trends in tourism and the new tour...
Citations
... Tourism off er is faced with the challenges in terms of adjustment to individual needs of tourists, and thus transforms from being mass-market oriented to the one that is varied and oriented towards the needs of individual users. Modern tourists posses the following characteristics: they are oriented more towards learning, adventure and experiences; more fl exible and independent (modern tourists create the need for better quality, greater value it gets for the money and greater fl exibility on travel); interested in consistency and ready to pay more; interested in life and participate in the life of the local cultures; demand diff erent types of tourism, such as cultural heritage tourism, rural tourism, medical tourism, spa tourism, sports tourism, raft ing, hiking, volunteering tourism, bird watching, shooting, visiting national parks, golf tourism, cruising, fi shing, education, city tourism etc.; they are more stressed and seek relaxation and benefi ts; are well conversant with technology and frequently use it for booking and purchsing tourism products; care more for health and security (Pirnar I., Icoz O., 2010). ...
Being always connected is among the new needs of tourists, who are using more and more smartphones for that goal. Still, data roaming costs are a major obstacle to that end. If hotel Wi-Fi connections are offering part of the solution, municipal Wi-Fi networks are the most interesting offer for connectivity on the go, a connectivity offered both to own citizens and tourists. The touristic city of Lugano (Switzerland) has been offering an open Wi-Fi network since 2008. In the paper usage data, assessed via log files as well as via a survey automatically displayed to connecting users, are presented and discussed, providing a vivid profile of users (personas), and of their usage-patterns; they also offer insights about the difference between citizens and tourists when it comes to their usage of the Wi-Fi network.
