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Healthcare plan as a predictor of consumers' trust and loyalty
Source publication
Objective This study evaluates the effect of healthcare insurance plans on consumer perception of trust in a healthcare institution, and the mediating effect of trust on consumer loyalty towards an institution.
Method The study was conducted at a healthcare institution in Colombia where a total of 841 patients responded to a questionnaire.
Results...
Context in source publication
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Citations
... Measurement of patient perceptions that have been carried out by previous researchers with the structure approach dimension, proccess approach, outcome approach (Kobayashi, et al., 2011); service quality, atmosfherics, product quality, behavioral intention (Ha, et al., 2012); individual social experience, variable macro level (Nikoloski, et al., 2013); perception of hospital image (Kartika, et al., 2013); perception of medical report (Dang, et al., 2014); trust, perception of healthcare quality (Arboleda Arango, 2015); perception of communication, perception of cure (Ejaz, et al., 2016); perception of physicians care, perception of nurses care, perception of supporting staff, perception operational activities, perception of physical maintenance (Shabbir, et al., (2016); perception of servqual, perception of product, perception of customer loyalty (Putra, et al., 2017); perception of healthcare quality dimension (Duku, et al., 2018). American Research Journal of Business and Management ...
