Figure 9 - uploaded by Gaurav Nagpal
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Growth Drivers of the Online food Delivery Market Source: Self-compilation by Authors As shown in the figure 10, India has shown an exponential increase in the market over last three years and has great potential in future too. Young professionals facing the shortage of time are the most valuable targets in this market and make about fifty percent of the pie. Also, females make the equal contribution and have been a major target segment due to their contribution in boosting the market. Income does not play a significant role as consumers earing middle and high income take about the same share of the pie.
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The QSR (quick service restaurants) industry in the emerging economies such as India is undergoing a wave of disruption and re-engineering. Many global brands in QSR food servicing have resorted to technology and innovation in one or more aspects of their value chain in order to maintain leadership positions in a market that is facing some fast-gro...
Context in source publication
Context 1
... are various drivers of the growth in the online food delivery market. As can be derived from figure 9, the major drivers have been the increase of mobile phone users and the internet penetration which has exponentially increased in India over the span of last few years. It also depends on the discounts given by the aggregators to grab the attention of consumers more and to ease their lives. ...
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