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Four business model categories based on environmental and economic value creation and capture.

Four business model categories based on environmental and economic value creation and capture.

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Article
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Entrepreneurs working to tackle marine challenges are contributing to the Blue Economy by developing new technologies, services and products that can simultaneously stimulate economic growth and deliver environmental benefits. We study a subset of these blue entrepreneurs focused on marine plastic pollution mitigation, since little is known about t...

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Context 1
... solutions 1 ConsumerDevice Consumer device for capturing microfibers 2018 Micro 2 MicrofiberTech Various solutions for capturing microfibers 2017 Micro Government and industry solutions 3 RiverBarrier1 River barrier for capturing plastics 2018 Micro 4 RiverBarrier2 River barrier for capturing plastics 2019 Micro 5 BoatCollection1 Boat designed to collect analytical framework, including additional codes related to upscaling and impact measurement. The initial coding was done comprehensively but without a search for patterns and meaning. ...
Context 2
... BM categories identified were 1) solutions that were sold to and used by consumers to prevent marine plastic pollution, 2) services and products for marine plastic management marketed towards governments, municipalities or industry, 3) companies involved in developing the global value chain for marine plastics, and 4) businesses who gained profits in order to fund plastic cleanup efforts. As shown in Table 4, these four BM categories were delineated based on their different environmental value creation and economic value capture mechanisms. ...
Context 3
... two interviewees Table 3 Description of expert interviewees. 1 Expert1 Entrepreneur and consultant focused on plastic 2 Expert2 Founder of sustainable solutions platform with a focus on plastics 3 Expert3 Founder of a company developing plastic alternatives 4 Expert4 Founder of NGO specializing in plastic waste management 5 Expert5 SME representative focused on marine pollution cleanup 6 Expert6 Business developer involved in marine plastic waste recycling mentioned blame shifting, weak regulations and prohibitive costs as obstacles to mass market adoption. There is potential for future regulations to make filters obligatory on all washing machines, which give the entrepreneurs reason for optimism. ...

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