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In offline purchasing settings (i.e., retail stores), consumers often encounter buying experience at the store or on the Internet. This study refers to web experience and digital experience as a cue of the resources that are retrieved from the internet through web-based tools and applications and explores unique consequences on online consumer beha...
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The local supply function of grocery stores is threatened in rural areas as well as in urban districts. While "sufficient" or "qualified" local supply is defined normatively in terms of store accessibility and variety, the underlying assumptions on consumer behavior are not underpinned empirically. This article discusses the theoretical basics of s...
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This paper develops a game-theoretic spatial model featuring consumer heterogeneity in online vs. offline retailers’ spatial competition. We find that consumers’ browse-and-switch behavior intensifies the competition because both offline and online retailers’ price and profit decline when the behavior occurs, but it is not necessarily a threat to o...