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Abstención y razones para no votar por parte de los universitarios en Bogotá  

Abstención y razones para no votar por parte de los universitarios en Bogotá  

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Figura 1. Convenciones para el análisis cualitativo  
Figura 2. Percepciones de los universitarios en Bogotá respecto al voto  
Figura 3. Abstención y razones para no votar por parte de los...
Figura 4. Elementos de decisión para votar  
+5 Figura 5. Percepción sobre la democracia y los mecanismos de...
College Students and Democracy in Bogotá: A Case of Political Marketing
Article
Full-text available
  • Jun 2012
This paper presents the results of a research conducted by the Marketing Research Group at the University Jorge Tadeo Lozano of Bogotá. It addresses issues associated to how local college students face democratic processes, with a special emphasis on their expectations, perceptions, and political customs. The research studied abstention and partici...
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The aim of this study is to evaluate the effects of political marketing done by political parties on the preferences and choices of the electors. In accordance with this aim, the concepts of political marketing, political marketing procedure and political marketing system are explained. Population of the research is consists of the electors from di...
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