Figure 1 - uploaded by Cang Vo Trong
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Factors influencing consumer behavior.
Source publication
Purpose of the research is to point out the impacts of culture to Vietnamese consumer behavior towards foreign products. By using literature review combined with a practical research method, after performing a hands-on analysis, the article lists out the features of culture as well as confirms the importance of culture to Vietnamese consumer behavi...
Context in source publication
Context 1
... Factors: The human psychology plays a crucial role in designing the consumer's preferences and likes or dislikes for a particular product and services. Some of the important psychological factors are: motivation, perception, learning, attitudes and beliefs (see Figure 1). Social Factors: The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. ...
Citations
... Country of origin and brand both affect the Vietnamese consumers' behaviour positively and leads to the purchase of the product. Duc and Cang (2018) found that culture influences the consumer behaviour in Vietnam to a large extent. The Vietnamese consumers are fond of movies, music and festivals and the products or advertisements that are consistent to their cultural belief are more positively associated with their consumer behaviour. ...
... Country of origin and brand both affect the Vietnamese consumers' behaviour positively and leads to the purchase of the product. Duc and Cang (2018) found that culture influences the consumer behaviour in Vietnam to a large extent. The Vietnamese consumers are fond of movies, music and festivals and the products or advertisements that are consistent to their cultural belief are more positively associated with their consumer behaviour. ...
