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Nowadays influencing consumer behaviours is very important for companies which aims to be succesful in such an intense competetive environment. To cope with intense competetion and to influence consumer behaviours is inevitable for companies to consider cultural, social, psychologic and, personal status of consumers. main aim of the companies is to...
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... an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products. 10 Marketing of goods and services, non- marketing factors that affect individuals to purchase as shown in Figure 2 ...
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Citations
... At its most basic level, culture can be interpreted as a shared symbol, norms, and values in a social organization (Walsham, 2002). Meanwhile, subculture arises in culture from interactions between people or groups with similar values, experiences, and lifestyles, such as religion, nationalities, or racial groups (Yakup & Jablonsk, 2012). Social classes are society's generally permanent and orderly divisions whose members share similar ideals, interests, and behaviours. ...
Plastic waste has become a significant threat and problem to the world, causing many environmental and ecosystem issues. Plastic pollution causes a disturbance towards habitats and interferes with natural processes, reducing the environment's ability to adapt to climate change. Indonesia consumes more than 93 million plastic straws every day, making the country the fourth largest plastic straw-consuming country in the world. Many actions have been taken to solve this problem, one of them being the introduction of edible cutleries, including edible straws. Although the market value for edible straws shows a great opportunity, predicted to reach USD 446.96 in the year 2029, a growth of 113% from 2020, several edible cutlery provider businesses have not been receiving the expected response from the market. Departing from this problem, this research was conducted to identify factors influencing a customer's purchase intention on edible cutlery products. Seventy-eight respondents who have ever consumed any edible cutlery product residing in DKI Jakarta or Kota Bandung were involved in this study. The data was gathered using an online survey in the form of a questionnaire, using Bahasa Indonesia as the survey language. The data was then analyzed by implementing multiple linear analysis methods. The result of the study indicates that psychological factors significantly and positively affect a customer's purchase intention on edible cutleries. On the other hand, product quality, product features, product style and design, cultural factors, social factors, and personal factors do not significantly affect the purchase intention of edible cutlery products of a customer. Moreover, each independent variable for this research simultaneously affects a customer's dependent variable on edible cutlery products.
... All these have an influence on the consumer's decision and the consumer's buying behavior. Yakup and Jablonsk (2012) found that personal factors have also affected consumer preferences of selection in consumption and purchasing products or service with the passage of time. Factors associated with occupation impact the buying behavior of consumers related to their own choices in the decision process and buying behavior. ...
... In addition, revenue and expenditure level with spending money and decision making affects product or service choices. Yakup and Jablonsk (2012) agreed that the income of consumers has a significant impression in the selection and purchasing of a product or service, so entrepreneurs must plan marketing strategies for various groups of consumers. Mowen (1993) classified four types of variables consisting of elemental traits as compound traits, situational traits, and surface traits in the group of personality and motivation using the following approach. ...
Citation: Jitsoonthornchaikul, M. (2022). The causal relationship in influencing buying behavior of online food delivery in the Bangkok area. Humanities, Arts and Social Sciences Studies 22(2): ABSTRACT The purpose of this paper is to conduct a study about determinants of demographic, psychological, and behavioral factors which influence the buying behavior of consumers of online food delivery in the Bangkok area. A quantitative and exploratory approach was followed in this research throughout the collection and analysis of data related to personal traits, satisfaction, and behavior. A sample of 448 respondents that was associated with online food delivery service in Bangkok was used. Moreover, Confirmative Factor Analysis (CFA) and Structural Equation Model (SEM) techniques were used to track the relationship among elementary traits, consumer satisfaction, and buying behavior. It was found that elementary trait influences consumers' satisfaction and buying behavior. Contextual society was also a significant factor while determining individual traits. In particular, consumer lifestyle, consumer behavior, and consumer response understanding are the crucial tools for marketing strategies and marketing implementation in this disruptive changing. Moreover, consumer insights can create consumer satisfaction strategy with a competitive advantage in the online food industry, including in enhancing the buying behavior of the regular consumer. This study comprises valuable data for entrepreneurs and other groups in digital age. Furthermore, this study was operationalized by developing and testing CFA, and SEM for validity and reliability as well.
... When influenced to a degree of intensity a compulsion, people try to satisfy the most important necessity first. When that need is met, it will stop desire and lead the individual in finding fulfillment (Yakup & Sebastian, 2012). ...
... When influenced to a degree of intensity a compulsion, people try to satisfy the most important necessity first. When that need is met, it will stop desire and lead the individual in finding fulfillment (Yakup & Sebastian, 2012). ...
Coğrafi işarete sahip ürünler destinasyonların tanıtım ve markalaşmasına büyük oranda katkı
sağlamaktadır. Coğrafi işaretlerin amacı; özellikleri bir yöreden, bilgi ve beceriden gelen bir
coğrafi adı sahte ve taklitlerine karşı koruyarak tarımsal üretimde çeşitliliği teşvik etmek, öz
varlığı korumak, özgün ürünler geliştirmek, tüketicileri ürünlerin kökeni ile ilgili
bilgilendirmektir. Diğer bir tanımla coğrafi işaret, belli bir yöreye ait ve kaynağını yine o
yörenin kültüründen almış ürün ya da ürünlerin yasal olarak nitelendirildiğini belgeleyen bir
niteliktir. Malatya ilinin Türk Patent ve Marka kurumu tarafından 19 tane tescillenmiş coğrafi
işaretli gastronomi ürünü bulunmaktadır. Bu araştırma ile Malatya ilinin coğrafi işaret almış
gastronomi ürünlerinin mutfak şefleri tarafından kullanımına yönelik algı ve tutumlarını
ortaya koymak amaçlanmıştır. Bu kapsamda yiyecek içecek işletmelerinde görev yapan
mutfak şefleri ile yüz yüze görüşmeler gerçekleştirilmiştir. Görüşme esnasında yarı
yapılandırılmış soru formu ile mutfak şeflerinin tutum ve algıları incelenmiştir. Araştırma
verilerinin analizi için nitel araştırma yöntemlerinden içerik analizi tekniği kullanılmıştır.
Yapılan görüşmeler sonucunda; coğrafi işaretli ürün kullanımı ve farkındalığının nasıl
arttırılabileceğine yönelik öneriler ve stratejiler ortaya konulmuştur. Ayrıca coğrafi işaret
kapsamında değerlendirilebilecek diğer gastronomik ürünler hakkında da önerilerde
bulunulmuştur. Bu kapsamda değerlendirildiğinde, araştırmanın literatürdeki eksikliğe de
katkı sağlayacağı öngörülmektedir.
... When influenced to a degree of intensity a compulsion, people try to satisfy the most important necessity first. When that need is met, it will stop desire and lead the individual in finding fulfillment (Yakup & Sebastian, 2012). ...
Coğrafi işaret; ürünün coğrafi kökenini, tarihi ve kültürel kimliğini koruyan aynı zamanda
yerel ürünlerin sürdürülebilirliğini sağlayan yasal bir zırhtır. Diğer taraftan coğrafi işaret,
kırsal alanların kalkınmasında ve turizmin canlanmasında da etkili bir araçtır. Bu çalışmanın
amacı, Karadeniz Bölgesi’nde coğrafi işaret ile tescil edilmiş “fırıncılık ve pastacılık
mamulleri, hamur işleri, tatlılar” başlığı altındaki ürün grubunu tasnif ederek incelemek ve bu
ürün grubunun bölge turizmi açısından önemine dikkat çekmektir. Araştırma verileri 1 Ekim
2022 tarihinde Türk Patent Enstitüsü’nün Türkiye’nin coğrafi işaretli ürün listesinden elde
edilmiştir. Veriler, içerik analizi tekniği ile analiz edilerek yorumlanmıştır. Bulgular bu ürün
grubundaki ilk coğrafi işaretlemenin 2009 yılında başladığını, 62’si mahreç işareti,1’i menşe
adı olmak üzere toplam 63 ürünün coğrafi işaretle tescil edildiğini ortaya koymaktadır. Bu
ürünlerin 17’si tatlılardan, 10’u ekmeklerden, 7’si helvalardan, 6’sı pidelerden, 5’i
çöreklerden, 4’ü unlu mamullerden, 3’er tanesi kete, gözleme, hamur işi ve simitlerden, 1’er
tanesi kurabiye ve yoğurtmaçtan oluşmaktadır. Bölgede Çorum dışında tüm illerin coğrafi
işaretli ürünleri bulunmaktadır. En çok coğrafi işaretli ürünü olan iller; Bolu (9), Bartın (7),
Kastamonu (6), Samsun (6) ve Rize’dir (5)
... When influenced to a degree of intensity a compulsion, people try to satisfy the most important necessity first. When that need is met, it will stop desire and lead the individual in finding fulfillment (Yakup & Sebastian, 2012). ...
Sürdürülebilirlik, kaynakların gelecek nesillere korunarak aktarılmasına olanak sağlamaktadır.
Bu nedenle hemen her alanda önem arz eden sürdürülebilirlik turizm sektörü için de hayati bir
görev üstlenmektedir. Sürdürülebilir turizm, kitle turizminin yıkıcılığına karşı doğayı ve
kaynakları korumayı beraberinde getirmektedir. Kitle turizminin çevreye verdiği geri dönüşü
olmayan zararlar sürdürülebilir turizm ile minimize edilebilir. Bu durum araştırmacıları
sürdürülebilir turizm konusunda çeşitli çalışmalar yapmaya yönlendirmiştir. Buradan
hareketle çalışmanın amacı Türkiye Turizm dizininde taranan turizm dergilerinde
sürdürülebilir turizm konusunda yapılmış olan çalışmaların bibliyometrik analizini yapmaktır.
Bu bağlamda Türkiye Turizm dizininde yer alan dergiler taranarak sürdürülebilir turizm
başlıklı makaleler incelenmiştir. 55 dergiden 31’inde sürdürülebilir turizm konulu çalışmalara
rastlanmıştır. Dergiler, yayın hayatına başladıkları yıldan günümüze değin incelenmiş olup
toplamda 132 makaleye ulaşılmıştır. Çalışma verileri nitel araştırma yöntemlerinden biri olan
içerik analizi ile kategorilere ayrılarak sürdürülebilir turizm ve sürdürülebilirlik başlığı ile
yapılan makalelere bütüncül bir perspektifle bakmayı sağlayacaktır. Bunun yanı sıra çalışma,
sürdürülebilir turizm konusunda Türkiye turizm dizininde taranan dergilerdeki durumu tespit
edecek olması nedeniyle önem taşımaktadır. Çalışma sonuçları bir bütün olarak
değerlendirildiğinde Türkiye Turizm Dizininde taranan dergilerde sürdürülebilir turizm
konulu çalışmalar 1999 yılı itibari ile yapılmaya başlanmıştır. Sürdürülebilir turizm
konusunda ön plana çıkan üniversiteler; Akdeniz Üniversitesi (n=9) ve Çanakkale On Sekiz
Mart Üniversitesi (n=9) olmuştur. ‘Journal of Tourism and Gastronomy Studies’ dergisi (n=
22) sürdürülebilir turizm konusunda en fazla yayın yapan dergidir. Çalışmalar ortalama 2
yazarlı ve 15 sayfadır. Sürdürülebilir turizm konusunda yapılan çalışmalar genel olarak
Türkçedir (n= 103). Çalışmalarda kullanılan yöntem sıklıkla nitel olmakla birlikte (n=97)
nicel çalışmalar da vardır. Anahtar kelimeler bazında inceleme yapıldığında ortalama 4
anahtar kelime kullanılmıştır. En sık kullanılan anahtar kelimeler sürdürülebilir turizm,
kalkınma ve ekoturizmdir. Makaleler gönderilme ve kabul süreçleri bakımından
incelendiğinde ortalama kabul süreçlerinin 2 ay olduğu tespit edilmiştir.
... When influenced to a degree of intensity a compulsion, people try to satisfy the most important necessity first. When that need is met, it will stop desire and lead the individual in finding fulfillment (Yakup & Sebastian, 2012). ...
Türkiye Turizm Dizininde Taranan Dergilerde Sürdürülebilir Turizm Konulu Makalelerin Bibliyometrik Analizi
... Likewise, these variables are confirmed to influence their evaluation of green products as well (Bryła, 2016; Witek and Kuzniar, 2021). Besides, previous studies in the field of consumer literature (Khaniwale, 2015;Yakup and Jablonsk, 2012) shed light on acknowledging consumers' characteristics when assessing their consumption behaviour, as consumers are unique and differ in personal characteristics and nature among themselves. Addition- ally, having an insight into the place of consumers' sociodemographic characteristics in formulating their intention towards green consumption could assist marketing experts in enhancing their practical activities (Witek and Kuzniar, 2021 The growth of consumerism and industrial production impacted the emergence of environmental risks, which also triggered awareness about environmental health issues (Bhardwaj et al. 2020). ...
The tourism industry contributes greatly to stakeholders at tourism destinations, yet leaving negative prints on the environment. Besides, both tourism providers and tourists
are often associated with unfavourable treatment of nature and disrespectful behaviour towards the destination’s natural resources. Hence, understanding what influences tourists’ attitudes and behaviour towards the environment is of great significance. Previous literature has already shed light on the importance of people’s sociodemographic characteristics in molding their environmental attitudes and behaviour. Thus, this paper attempted to investigate whether tourists’ sociodemographic variables influence their eco-friendly attitudes and behaviour when at tourism destinations. Similarly, such personal characteristics have been confirmed to assist consumers in their preferences towards product packaging. Based on this, and the fact that green products could enhance the quality of the environment and modify consumers’ behaviour, the present study also focused on tourists’ perception of green packaging and branding.
The survey research was carried out among 368 Serbian tourists. The results confirmed differences in eco-friendly attitudes between male and female tourists, as well as between travelers of different occupational statuses and monthly income. Moreover, the findings pointed out that tourists’ age correlates positively with their eco-friendly attitudes and behaviour. Interestingly, no significant differences were detected in the perception of green packaging and branding. Practical implications for destination marketers will be discussed in the paper.
... Individual factors are the unique characteristics of consumers; such as their decision style, habits, interest, feelings, beliefs and opinions, age, gender, background, occupation, economic conditions, lifestyle, personality, psychological characteristic, buying behavior, self-concept, culture, and others key factors that persuade their buying behavior (Kaur & Hundal, 2017;Khaniwale, 2015;Sahney et al., 2013;Yakup & Jablonsk, 2012). Due to the reasons, advertisers emphasize different strategies to get a better understanding of the buying behavior of consumers as behavior is always influenced by internal and external factors (Familmaleki et al., 2015). ...
... Yunus et al. (2016) have examined the mediating role of the brand image between e-WOM, brand awareness, and purchase intentions, while John and Senith (2013) have examined the effects of demographic factors on purchasing branded products in the retail market. Yakup and Jablonsk (2012) supported that consumers' demographic and psychological factors have an impact on the buying psyche of consumers ( Figure 1). Therefore, we hypothesize in this study that; ...
This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing brands along with mediation of brand image. Using the convenience sampling technique, data was collected from 288 respondents. Questionnaires were self-administered and data was analyzed via Smart PLS-SEM. Social advertising, individual factors, and brand image are significantly related to the buying behavior of Malaysian consumers toward fashion clothing brands. Social advertising and individual factors have also a positive significant relationship with the brand image. Moreover, brand image mediates the relationship between social advertising, individual factors, and buying behavior. This study provides interesting insights about Malaysian consumers by evaluating the influence of social advertising, individual factors, and brand image on their buying behavior toward the fashion clothing brands along with the mediating role of brand image. These useful insights would enable marketers to develop more influential advertising strategies. By assimilating social advertising, individual factors, and brand image literature, the main contribution of this study is the analysis of social advertising, individual factors, and brand image among Malaysian consumers in enhancing the buying behavior toward the fashion clothing brands and building brand image among communities. Precisely, this study has evaluated the influence of some unique characteristics of social advertising (such as informative, entertainment, credibility, ease of use, privacy, and contents), individual factors (such as market maven, stability, open-minded, agreeable, and materialism), and brand image on the buying behavior of Malaysian consumers.
... Consumer behavior; It is de ined as a process that affects decisions such as choosing, purchasing, using and disposing of goods, services and ideas that individuals or others think to meet their wishes and needs, and the activities of consumers and society related to thesen Durmaz and Jabłoński (2012). In addition, consumer purchasing behavior is explained as the sum of decision processes and subsequent behaviors determined by various factors (Sharma and Sonwalkar, 2013: 34). ...
The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.
