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Our thoughts, behavior, experiences, and relationship with the world are all influenced by our emotions, which are a central component of what makes us human. Emotions are forces that help us make sense of our interactionswith the world. Human behavior is a direct consequence of emotions, with the emotions directly affecting perception, cognition,...
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Citations
... Emotions have a direct impact on the personality system, body language, perception, cognition, and behaviour, which in turn affect human behaviour (Demirbilek, 2017). Because of the multisensory characteristics, social considerations, and symbolic associations of clothes, we believe that clothing or garment features might affect happy and negative moods and individual emotions, particularly during the trying-on stage before buying and throughout wearing in the user's day-to-day life (Moody et al., , 2010Ryan et al., 2021). ...
... Cherry (2010) classifies emotion into three main categories: physiological, neurological, and cognitive. In brief, physiological theory holds that emotions are generated by reactions inside the body; neurological theory holds that those felt emotions are engendered by activity inside the brain; and cognitive theory holds that emotions are mainly created by thoughts (Cherry, 2010;Demirbilek, 2017). Therefore, through the sense of touch, it is possible to physically feel a reaction managed by our brain and whose emotion is triggered by our thinking. ...
Considering the sensory experience of the user as a clothing buyer and taking into account that the sense of touch is extremely important in the recognition of products by people with vision problems, this investigation aims to find out if touch is essentially a decisive buying factor. In this sense, and considering the practical work carried out among visually impaired people on the touch of the fabrics most used in everyday clothing, along with reviewing the existing literature on apparel user and consumer behaviour, this work may benefit the planning of a more inclusive wardrobe.
... The aviation industry has acknowledged the functional benefits of design (Gannon, 2010), but is still indecisive on its affective values. However, it is known that thoughts, behavior, and experiences can easily be impressed by emotions (Demirbilek, 2017); therefore, the design should arouse proper feelings (fun for a mobile phone or excitement for a sports car) for the designed task. By considering these, this paper explores perceived affective qualities in flight deck design. ...
Human Factors/Ergonomics (HF/E) practices in aviation generally focus on the system’s functional features like human performance, human error, workload, and situation awareness, without considering the emotional aspects of the interaction. However, there is a shift from a cognitive perspective to an affective one, which concerns promoting pleasure instead of just preventing design deficiencies. While traditional human factors have focused on efficiency, usability, and safety, emerging approaches have also focused on product experience. There has been a growing interest in affect and pleasure in such areas as engineering design, psychology, neuroscience, human factors, and industrial design. This study aims to transfer these emerging approaches into aviation by determining the perceived affective qualities in a flight deck design. For this purpose, interviews were conducted with pilots by using the Repertory Grid Technique with Laddering Technique to elucidate how pilots experience a flight deck design. According to the results, 33 constructs were determined which show the qualities of attributes produced by flight deck and the affective states of pilots when these qualities are provided.
... Affective perception impacts memory quality and how it is stored during learning and evaluation, which can impact other areas of cognitive function, including attention, problem-solving, reasoning, and behaviour. Emotional design has been a topic of growing interest in design practice and the design research field over the last decade as it can impact product attachment (Demirbilek, 2017). More specifically, a new area of research that suggested new ways for designers to enhance product design through symbolic associations of product personality to produce product attachment (Govers & Mugge, 2004). ...
Understanding product semantics and affective perceptions of product consumers undoubtedly offer significant value for industrial designers and their design practice. Deconstructing affective perceptions is a methodologically challenging task as it is implicit and subjective and is influenced by an individual’s aesthetic experience. Accordingly, how products are perceived differs among individuals or consumers, particularly in the distinct experiences that contribute to constructing an individual’s sense of perception of self or self-concept. Furthermore, research has shown that individuals are implicitly drawn to products that reaffirm and communicate their self-concept. If an individual’s preferences for products can reflect or enhance their self-concept, this suggests that understanding the underlying perceptual processes between the self-concept and product semantics can productively inform industrial design research.
The thesis research develops and adapts methods from the disciplines of psychology, marketing, and industrial design to investigate these underlying perceptual processes of the self-concept and its relationships to product semantics. The thesis research investigates the underlying processes through a study on kettles that discloses the variances in sensory and cognitive evaluation and judgements through the process of aesthetic experience. The thesis further investigates the cognitive influences of the self-concept to reveal the mental models associated with the visual aesthetics of product form and how this influences aesthetic responses through product personality congruence. The thesis argues that the self-concept is a multidimensional construct reflected, in particular, through an individual’s (1) gender identity, (2) personality, (3) aesthetic sensitivity, and (4) interest, taste, and goals, that plays a vital role in the aesthetic experience of products. The thesis’s findings indicate that these individual components of the self-concept are essential in that they interplay in how the symbolic meaning of product semantics is visually perceived. The outcome of this thesis assists in, primarily, revealing the underlying stages of visual aesthetic processing to understand how product semantics is perceived through an individual’s self-concept.
... Human behavior is reacting based on direct consequence of indicators such as emotions, perception, cognition, personality system, body language, and mind. Hopefully, it will be improved in future works [30]. ...
With the increasing prevalence of privacy invasions and data breaches, more and more users have been seeking protection for their online privacy, which makes privacy-enhancing features and technologies more important than ever. However, these features and technologies are still not widely adopted by users. In the privacy literature, there seems to be an assumption that online users’ privacy behaviors are based on rational decision-making. However, previous research has shown that users’ decision-making involves not only rational thoughts but also emotions, which play an important role. To explore that unknown territory, this empirical study focuses on human emotions and examines their impact on users’ adoption of privacy-enhancing features. Our study design is based on two theoretical frameworks: feelings-as-information theory and the Technology Acceptance Model. We used private browsing as a case study and conducted an online survey experiment to investigate what types of emotions are elicited in users by private browsing mode and how these emotions affect their acceptance of private browsing. Interestingly, we found that the interface design of private browsing mode provokes both positive and negative emotions in users. Also, these elicited emotions influence users’ behavioral intentions. Based on these results, we propose design recommendations for privacy-enhancing features.
