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Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show...
Contexts in source publication
Context 1
... strengths of the association between the activated node and all other linked nodes determine which nodes are activated. [34, p. 317] As an illustration, Figure 1 represents the LTM of a hypothetical consumer with respect to his or her brand knowledge of Ritz-Carlton. The strength of the links be- tween the nodes is represented by the thickness of the lines. ...
Context 2
... brand awareness generally results in less threat to consumers because of increased familiarity, and thus results in more positive impressions, as manifested through improved brand image. For example, in Figure 1, the brand image of Ritz- Carlton would largely be manifested through spreading activation of the positive impression traits of classy, refined, discreet, and possibly through further activation of relaxation and pleasant. ...
Context 3
... branding means were as follows: high-image brand logo (µ = 4.6, SD = 0.76), high-image brand name (µ = 4.1, SD = 0.95), high-image brand both (µ = 4.2, SD = 0.68), low-image brand logo (µ = 4.2, SD = 1.1), low-image brand name (µ = 4.2, SD = 0.8), and low-image brand both (µ = 4.3, SD = 0.8). This tested insignificantly at F = 1.1 (1, 168), p = 0.360. The image means were as follows: high- image brand logo (µ = 4.5, SD = 0.83), high-image brand name (µ = 4.3, SD = 0.65), high-image brand both (µ = 4.5, SD = 0.82), low-image brand logo (µ = 4.1, SD = 1.0), low-image brand name (µ = 4.2, SD = 0.68), and low-image brand both (µ = 4.0, SD = 0.68). ...
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Citations
... Mason and Wright (2011) suggest that these websites should be extended to include more credible, trustworthy, and in-depth medical and nonmedical information. Websites of private hospitals that lack relevant information and customer appeal may negatively affect the medical tourists' decision-making when selecting the hospital and the destination country (Lowry et al., 2008). Website interactivity is also an essential factor influencing medical tourists' perceptions of trust, attitudes toward site content, and intention to purchase products and services (Chen et. ...
The medical tourism industry, seriously affected by the coronavirus disease of 2019 (COVID-19), must effectively communicate its online promotional messages to boost the sector. Given that the medical tourism sector is a global one, cultural diversity is also essential. Studies on cultural heterogeneity, however, have only looked at one type of discourse, primarily the linguistic mode. Previous research failed to consider the multimodal approach, which could have hindered anticipated promotional messages from reaching potential foreign medical tourists. This study examines how 12 hospital web pages from Malaysia and Singapore combine several modes to provide marketing messages to foreign medical tourists. From a Systemic Functional Linguistic (SFL) standpoint, linguistic analysis was conducted using Halliday and Matthiessen's (2004) model of metafunction theory, while visual analysis was conducted using Kress and van Leeuwen's (2006) framework. The multimodal data were further analyzed using Hall's cultural dimension of context-dependency, which classifies cultures into high-context and low-context cultures. The selected Malaysian and Singaporean hospital web pages primarily exhibit characteristics commonly found in low-context cultures, including detailed code systems, clear and explicit messages, highly structured content, information focus, and linear organization. These findings were inconsistent with the existing intercultural communication literature, which typically associates Asian countries with high-context cultures. The study's contribution in the form of a multimodal communicative framework aims to help stakeholders and copywriters in medical tourism understand potential cultural sensitivity and communicative strategies while designing successful medical tourism websites for international promotion. It is crucial for medical tourism a Main author b Corresponding author GEMA Online ® Journal of Language Studies 55 Volume 24(2), May 2024 http://doi. websites to effectively deliver promotional messages to prospective medical tourists during this COVID-19 recovery phase as it can be one of the ways to establish trust and reliance.
... As stated by Chauhan [26] attitudes towards and perceived usefulness of mobile money are profoundly influ en ced b y trust. This result is consistent with findings from other studies [27][28][29][30]. Users require trust in the system in order to attain desired results [31], and perceived usefulness was also found to be significantly influenced by security and privacy, trust, and service quality in the study by Le [25] concerning Fintech usage after the COVID-19 lockdown. ...
This research examines the factors influencing the adoption of Fintech services in Indonesia, focusing on perceived risk, perceived benefit, perceived usefulness, perceived ease of use, trust, and Fintech usage intention. Data from 317 users of payment Fintech services in Indonesia was collected through a Google Form questionnaire and analyzed using Smart PLS 4.0. The study reveals that perceived usefulness, perceived ease of use, and trust significantly impact Fintech usage intention and subsequent behavior, particularly among millennials and Gen Z. Customer attributes such as age and gender show minimal impact, while education level, especially advanced degrees, strengthens the link between perceived usefulness and intention to use. The results contribute to understanding the Fintech sector in Indonesia and suggest potential areas for future research. The study is limited to payment Fintech in Indonesia and recommends broadening the scope for future research. To enhance future research, it is recommended to broaden the study scope to include various fintech types, expand the geographical coverage for diverse results, and encompass a wider range of ages and education levels among respondents for a more comprehensive understanding of fintech adoption.
... Users feel comfortable when using or transacting through the application so that it can improve or create a good brand image in the minds of consumers. Other research from Lowry et al (2008) and Permatasari et al (2022) which states that there is a significant positive influence between E-Servicescape on Brand Image which shows that e-servicescape is able to significantly improve the brand image of application users. ...
The number of digital banks in Indonesia is very large, resulting in intense competition between each digital bank. The tighter competition for digital banks, makes the interest in reusing digital bank users low and makes users tend to switch brands or providers in using digital banks. This study aims to determine the factors that influence e-servicescape on continuance intention mediated by brand image and performance expectancy. This research is categorized as explanatory research. Respondents in this study were users of the Blu by BCA Digital application on the island of Java, determining the number of samples in this study using purposive sampling technique with a total sample size of 249 respondents. The data collection method used a questionnaire, the data was analyzed using PLS-SEM. The results showed that e-servicescape had no significant effect on continuance intention. E-servicescape has a significant effect on brand image, brand image has a significant effect on continuance intention. E-servicescape has a significant effect on performance expectancy, performance expectancy has a significant effect on continuance intention. Brand image and performance expectancy can play a fully mediating role in the relationship between e-servicescape and continuance intention. Although e-servicescape does not have a significant influence directly, it is still part of the customer experience in using the Blu by BCA Digital app. Therefore, Blu by BCA Digital should continue to invest in technology and innovation to improve their e-servicescape. This includes the use of the latest technologies such as artificial intelligence (AI), data analytics, and personalized user experience. The better the e-servicescape, the better the brand image, performance expectancy and continuance intention of customers to keep using the service.
... Following Zepeda et al. [25], individual characteristics such as logo familiarity, price sensitivity, shopping venues frequented, and demographics are expected to have a significant effect on WTP, although the direction of each effect remains unclear. Consumers' perceived trustworthiness of the regional logos and food mileage information is expected to have a significantly positive effect on WTP, following suggestions by Lowry et al. [65]. ...
Regional food marketing initiatives in the United States include state-sponsored marketing programs, promotional efforts made by non-profit organizations, and retail-level supermarket campaigns. Some employ food miles, while others emphasize state boundaries or regions. Given that U.S. consumers are faced with these options, the objectives of this study are to (1) determine whether consumers have a clear preference ranking between three regional marketing logos currently seen in the marketplace, (2) estimate whether consumers are willing to pay a price premium for food mileage information, and if so, what mileage cutoffs are preferred, and (3) uncover whether displaying food mileage, regional marketing logos, or dual-displaying both sets of information is most preferred by consumers. To address these objectives, an artefactual field experiment featuring a series of non-hypothetical, random nth-priced auctions is conducted with 98 community participants in Wisconsin. The experimental auctions feature cheese displaying a regional marketing logo, a food mileage cutoff, or both simultaneously. A random-effects two-limit tobit model is used to fit the elicited bid data. Our results suggest regional logos referencing smaller geographic areas are preferred over state logos by U.S. consumers who are willing to pay a price premium. Consumers are not willing to pay a price premium for food mileage information unless it is within 50 miles. Our results also suggest larger distances do not meet consumers’ definition of local. Therefore, to appeal to consumers, federal and state agencies, retailers, and producers should consider marketing efforts targeting smaller regional areas. Such efforts could help shorten the food supply chain while providing consumers with an opportunity to make more sustainable food choices.
... Well-balanced companies and well-dressed employees attract customers, not because the buyer knows anyone in the company but because its appearance promises reliability (Liu & Tang, 2018). An attractive, well-qualified website can boost client confidence in the e-seller and influence their opinion of the website (Lowry et al., 2008). argued that online vendors performing effectively in the marketplace will win customer confidence since they offer more benefits than other sellers. ...
... Furthermore, to enhance customer confidence as well as privacy and security, Lazada Indonesia has also restricted purchaser personal data. Positive customer perceptions of an excellent website will encourage positive customer behavior toward the e-seller and increase their perspectives on the quality of the products (Lowry et al., 2008). ...
Indonesia has low e-commerce transactions despite high internet usage. This study examines the e-repurchase intention on Lazada Indonesia, an e-marketplace with declining traffic and sales. This study uses the perceived usefulness of institutional-based mechanisms, the perceived usefulness of seller-based mechanisms, and the perceived usefulness of experience-based mechanisms to examine how trust in the e-market and e-seller affect repurchase intention. This quantitative study includes 231 Lazada Indonesia customers from the past three months (the survey was conducted in January 2023). The data were statistically analyzed with partial least squares structural equation modeling (PLS-SEM). 43.72% of the respondents shop one to three times a month, 42.42% – more than three times per month, and 13.85 – less than once per month. Trust in the e-marketplace increased when participants believed institutional-based processes were beneficial (with a beta value of 0.272 and a P value of 0.000) and seller-based mechanisms were valuable (with a beta value of 0.509 and a P value of 0.000). In terms of trust in the e-seller, only the perceived usefulness of seller-based mechanisms has a significant effect (with a beta value of 0.567 and a P value of 0.000), while the perceived usefulness of experience-based mechanisms has no effect. This study has also shown that e-seller trust significantly affects repurchase intention. Finally, with a beta value of -0.055 and a P value of 0.046, e-marketplace trust negatively moderates the relationship between e-seller trust and repurchase intention. Thus, e-marketplace trust can replace e-seller trust in customer repurchase intentions. AcknowledgmentThis study is conducted with the support of Universitas Multimedia Nusantara.
... In addition, it has been frequently elicited that there is a statistically significant positive correlation between these concepts [64][65][66][67][68]. In a study in which website usability was expressed in terms of website quality, it was argued that branding should be used as an auxiliary factor in increasing the trustworthiness of e-commerce websites [69]. For Android and iOS-based mobile applications, it has been suggested/pointed out that the use of a branding kit on the interfaces of applications adds a dynamic ambience to the application and enhances user experience [70]. ...
... See Table 9. Icons and other elements should be as visible as possible to indicate the function or communicate information Images should be selected for their ability to express your message and reflect your product's style implify icons, text and imagery for greater clarity and legibility [70] pointed out that the use of a branding kit on the interfaces of applications adds a dynamic ambience to the application and increases the user experience and also usability specifically [64][65][66][67][68][69] Show brand colours at memorable moments that reinforce your brand's style ...
This study aims to conceptualize mobile application usability based on Google’s mobile application development guidelines. A survey instrument is developed and validated to measure the concepts evolved from conceptualization. A three-step formal methodology has been used like domain development, survey instrument development, and evaluation of measurement properties. In the first step, the guideline on the material.io website prepared for mobile applications has been examined with line-by-line analysis for conceptualization. In the second step, a survey instrument has been developed according to the open codes derived in the first step and the literature. In the last step, explanatory and confirmatory evaluations of the survey tool have been made by collecting data from users for mobile shopping applications. A total of 12 constructs and their open codes that define mobile application usability were revealed with an iterative systematic approach. The survey instrument was tested with a face validity check, pilot test (n = 30), and content analysis (n = 41), respectively. Then, explanatory factor analysis ensures factor structure in the first sample with a total of 293 questionnaires. Confirmatory factor analysis verifies the scale characteristics with the second sample with a total of 340 questionnaires. For nomological validation, the effects of twelve usability constructs on brand loyalty, continued intention to use and satisfaction were also shown. The findings indicate that this study is significant for practitioners working in the field of mobile applications. The concepts and the survey instrument for mobile application usability may be used during mobile application development or improvement phases.
... Purchase intention defined as the possibility of consumer in purchasing product or service in the near future. One of the most wellknown models in purchase decision is attention, interest, desire, and action [29,36]. ...
... After these poor loadings were excluded, the reduced items set yielded acceptable levels of convergent validity. As Table III shows, the square root of the average variance extracted (AVE) was greater than its correlation with other variables, and all the AVE values were above 0.5, which showed satisfactory discriminant validity (Chin et al., 2003;Lowry et al., 2008;Lowry et al., 2009). All composite reliabilities (CRs) and the Cronbach's α of the constructs exceed 0.7, which demonstrated high levels of reliability of the scales (Straub, 1989). ...
Purpose
Researchers continue to address the concept of self-disclosure because it is foundational for helping social networking sites (SNS) function and thrive. Nevertheless, the authors' literature review indicates that uncertainty remains around the underlying mechanisms and factors involved in the self-disclosure process. The purpose of this research is to better understand the self-disclosure process from the lens of dual-process theory (DPT). The authors consider both the controlled factors (i.e. self-presentation and reciprocity) and an automatic factor (i.e. social influence to use an SNS) involved in self-disclosure and broaden The authors proposed a model to include the interactive facets of enjoyment.
Design/methodology/approach
The proposed model was empirically validated by conducting a survey among users of WeChat Moments in China.
Findings
As hypothesized, this research confirms that enjoyment and automatic processing (i.e. social influence to use an SNS) are complementary in the SNS self-disclosure process and enjoyment negatively moderates the positive relationship between controlled factor (i.e. self-presentation) and self-disclosure.
Originality/value
Theoretically, this study offers a new perspective on explaining SNS self-disclosure by adopting DPT. Specifically, this study contributes to the extant SNS research by applying DPT to examine how the controlled factors and the automatic factor shape self-disclosure processes and how enjoyment influences vary across these processes – enriching knowledge about SNS self-disclosure behaviors. Practically, the authors provide important design guidelines to practitioners concerning devising mechanisms to foster more automatic-enjoyable value-added functions to improve SNS users' participation and engagement.
... Third, when we talk about the effect of trust in mobile shopping apps, we see that satisfaction leads to higher trust. Unlike traditional shopping platforms where brand and quality of website were prime drivers of trust in the platform (Lowry et al., 2008). We found that satisfaction was a prime contributor to the continued usage which also supports the findings of Trivedi and Yadav (2018). ...
Online shopping apps offer discounts with the help of coupons which have been shown to be highly effective, especially, in the case of mobile commerce. However, the mechanism of attracting customers via discounting and its effect on the adoption of mobile shopping apps have not been studied in detail. We explored the important antecedents for continued usage intention of mobile shopping apps. Further, we explored the effect of coupon proneness via the expectation confirmation model. We have explored the mediating role of trust and moderating role of coupon proneness on the relationship between satisfaction and intention of continued usage. We found direct and indirect linkages of satisfaction, confirmation of expectations, perceived usefulness and trust and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention, and coupon proneness negatively moderates the relationship between trust and continued usage intention. Our study shows that coupons are effective in the short run but satisfaction and trust building are important for long-term strategy. Some personality traits can have an impact on the findings which have not been part of this study. Future research can expand and validate these findings.
... Brand image can be interpreted as a positive or negative view of a brand that is valued by consumers. This view is an illustration of the meaning of the brand itself for consumers which is used as information about a brand and will be remembered by the consumers themselves [28]. Meanwhile, according to [29], brand image is a combination of ideas, beliefs and impressions about a brand that is embedded in one's mind. ...
This study aims to analyze factors affecting the purchase decision of consumers on McDonald's fast-food restaurant in Jakarta. The sample selection method used the non-probability sampling method with a convenience sampling technique. The number of samples collected was 120 respondents. Method to collect the data was by using questionnaire and this data was analyzed by employing multiple regression analysis. The results show the quality of product and price have no significant effects on purchasing decisions of McDonalds’consumers in Jakarta. While promotion, location and brand image have significant influence on purchasing decision of McDonalds’consumers in Jakarta. The implication of the results of this research is that McDonalds needs to keep improving the promotion, location, and brand image to improve consumers’ purchase decision in a better shape.
