Table 5 - available via license: Creative Commons Attribution 4.0 International
Content may be subject to copyright.
Source publication
Existing research on categories has only examined indirectly the value associated with being a member of a category relative to the value of the set of attributes that determine membership in that category. This study uses survey data to analyze consumers' preferences for the "organic" label versus for the attributes underlying that label. We found...
Similar publications
The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers’ inclination for used goods h...
This study investigates the relative importance of diagnostic cues used by female consumers in an emerging market to evaluate work wear assortments in major South African department stores. The cue diagnostic framework was used as a theoretical perspective for the study together with conjoint analysis to provide insights into the relative importanc...
In order to point out the best utility of a product (or a service), marketers need to clearly understand and measure the preference of the consumers. Among numerous marketing analysis techniques, the conjoint analysis is one of the popular tools for market research. One of the issues with this tool is the lack of feedback for the respondents. This...
Constraints related to the technical and socioeconomic aspects of adopting tomato varieties are well documented. However, preferences relating to the demand for this fruit are rarely studied. In fact, demand for the different varieties of tomatoes might be related to consumers’ preferences for the extrinsic (color, size) and intrinsic (taste, nutri...
Academics and practitioners aiming to measure preferences for the first time are faced with a ‘galaxy’ of conjoint analytic and alternative compositional preference measurement approaches. Potential users are confronted with questions, such as how to determine which approach to use, how to set up a study that generates reliable and valid results an...
Citations
... 47) point out, the process of assigning explicit labels or names to sets of entities means that it "crystallise (s) the sense that (individuals) have identified commonality". In the same vein, Galperin and Sorenson [58] suggest that a label representing a category tends to emphasise similarities between entities, facilitates communication about the whole of entities, and smoothes the cognitive process of storing and transferring information about the attributes of specific category members. Thus, studying the emergence of a label, and evolution of the meaning attached to it, can inform us about the origins and change of a category. ...
... The SE's nature seems to fall into the metaphorical approach of how categories are structured, particularly the notion of radial categories [13,58]. These categories include central and less central members whose features cannot be inferred from the central ones' characteristics. ...
The sharing economy (SE) has drawn significant attention from several society stakeholders in the last five years. While business actors are interested in financial opportunities to meet consumer needs, new business models, academia and governmental organisations are concerned with potential unintended effects on society and the environment. Despite its notable global growth, there is still a lack of more solid ground in understanding its origins and respective mechanisms through which it has been evolving as a category. This research addresses the problematics of the origins and ascendency of the SE by examining the process by which it is arising as a new category, searching for conceptual clarification, and pinpointing the legitimacy granted by stakeholders. Our guiding research questions are: how the SE was formed and evolved as a category, and as a category, is the SE legitimate? Additionally, we attempt to identify the nature of the SE as a category. Making a historical analysis of the expression SE and its equivalents, this paper deepens the discussion about the SE's nature by providing evidence that it has predominantly been formed by emergence processes, comprising social movement, similarity clustering, and truce components, which render the SE a particular case of category formation and allow communication, entrepreneurship, regulation, and research about what it is. Moreover, the findings reveal a generalised legitimacy granted to the SE by a vast number of stakeholders, although still lacking the consolidation of socio-political legitimation. The SE's nature seems to fall into a metaphorical approach, notably, the notion of radial categories.
... 47) point out, the process of assigning explicit labels or names to sets of entities means that it "crystallize(s) the sense that (individuals) have identified communality". In the same vein, Galperin and Sorenson [57] suggest that a label representing a category tends to emphasize similarities between entities, facilitates the communication about the whole of entities and smooths the cognitive process of storing and transferring information about the attributes of specific category members. Thus, to study the emergence of a label, and the evolution of the meaning attached to it, can inform us about the origins and change of a category. ...
... The nature of the SE seems to fall in the metaphorical approach of how categories are structured, particularly the notion of radial categories [13,57]. This type of categories includes central and less central members whose features can't be inferred from the characteristics of the central ones. ...
The Sharing Economy (SE) has dawn great attention from several stakeholders in society in the last five years. While business actors are interested in financial opportunities to meet consumer needs, new business models, the academia and governmental organizations are concerned with potential unintended effects on the society and environment. In the process of making a clearer comprehension of the SE phenomenon, researchers have identified that, despite its notable global growth, there still persists a lack of a more solid ground in understanding its origins and respective mechanisms under which it has been evolving over time as a category. In this research, we address the problematics of the origins and ascendency of the SE by examining the process by which the SE is arising as a new category, searching for conceptual clarification and pinpointing the legitimacy granted by key stakeholders. Our guiding research questions are: (1) how the SE was formed and evolved as a market category; and (2), as a market category, is the SE legitimate? Additionally, we attempt to identify the nature of the SE as a category. To answer these questions, we conducted an historical analysis of the expression SE and its equivalents. This paper deepens the discussion about the nature of the SE by providing evidence that (i) the SE has predominantly been formed by emergence processes, comprising social movement, similarity clustering and truce components. It is the combination of all these aforementioned processes that renders the SE a special case of market category formation, which, in turn, has been allowing communication, entrepreneurship, regulation and research about what really is the SE, and despite the evident lack of agreements regarding both the label and its content; (ii) there is a generalized legitimacy granted to the SE by a vast number of stakeholders, even though still lacking on the consolidation of socio-political legitimation, and (iii) the nature of the SE seems to fall in a metaphorical approach, particularly, the notion of radial categories.
... Yet categorization also implies evaluation (Galperin and Sorenson 2014;Lamont 2012), and contemporary turns in the literature on organizational behavior have thus begun documenting the role of "status systems" (Sauder 2006) in such relational dynamics. Recent evidence demonstrates, for instance, that organizations in high-status cultural categories are often shielded from negative consequences typically associated with norm violation (Phillips, Turco, and Zuckerman 2013), adopting illegitimate products (Jensen 2010), or even eroding long-standing categorical boundaries (Rao, Monin, and Durand 2005). ...
Ample sociological evidence demonstrates that binary gender ideologies are an intractable part of formal organizations and that transgender issues tend to be marginalized by a wide range of social institutions. Yet, in the last 15 years, more than 200 colleges and universities have attempted to ameliorate such realities by adopting gender-inclusive facilities in which students of any gender can share residential and restroom spaces. What cultural logics motivate these transformations? How can their emergence be reconciled with the difficulty of altering the gender order? Using an original sample of 2,036 campus newspaper articles, I find that support for inclusive facilities frames such spaces as a resource through which an institution can claim improved standing in the field of higher education. This process of engendering reputation allows traditional gender separation in residential arrangements to be overcome, but it also situates institutional responsiveness to transgender issues as a means of enhancing a college or university’s public prestige. This, in turn, produces novel status systems in the field of higher education—albeit ones that perpetuate familiar forms of institutional and cultural exclusion.
... After reading each of the five descriptions (four authentic, one quality), participants evaluated each option on several dimensions, including the price they would be willing to pay and their preference for the most appealing option. Such hypothetical forced choices have been used across a wide range of settings and have demonstrated high degrees of within and out of sample predictive power for actual choices [51][52][53]. To ensure that our manipulations evoked the specific types of authenticity intended, we also conducted a series of manipulation checks for each item description with an independent sample to avoid any demand effects in the present study (N = 149; Mean age = 35.0; ...
While shaping aesthetic judgment and choice, socially constructed authenticity takes on some very different meanings among observers, consumers, producers and critics. Using a theoretical framework positing four distinct meanings of socially constructed authenticity–type, moral, craft, and idiosyncratic–we aim to document empirically the unique appeal of each type. We develop predictions about the relationships between attributed authenticity and corresponding increases in the value ascribed to it through: (1) consumer value ratings, (2) willingness to pay, and (3) behavioral choice. We report empirical analyses from a research program of three multi-method studies using (1) archival data from voluntary consumer evaluations of restaurants in an online review system, (2) a university-based behavioral lab experiment, and (3) an online survey-based experiment. Evidence is consistent across the studies and suggests that perceptions of four distinct subtypes of socially constructed authenticity generate increased appeal and value even after controlling for option quality. Findings suggest additional directions for research on authenticity.
This paper uses an organizational identity perspective to investigate similarities and differences between public, private, and nonprofit organizations. The analysis is focused on three interrelated identity domains: the content used by members to define their organizations; the orientation of the organizational identity (individualistic, relational, and collectivistic); the nature of members' attachment to their organizations (identification, neutral identification, ambivalent identification, disidentification). Using a sample of 256 members of organizations belonging to these three sectors we found that: the content used to describe public, private, and nonprofit organizations, although sharing numerous elements, also contains sector‐specific meanings, especially in nonprofit organizations; concerning the organizational identity orientation, private organizations are seen as more individualistic and more relational than public and nonprofit ones, while public organizations score high in the collectivistic orientation; regarding the nature of members' attachment, although members of the three types of organizations exhibit the same levels of organizational identification and neutral identification, nonprofit organizations generate more disidentification and ambivalent identification among their members than public and private ones. Overall, organizational elements revealing operational practices tend to be similar, while those elements representing organizational identity tend to be different.
Research on social categories has become one of the more active lines of research on organizations. Much of this research presumes the pre-existence of at least the "seed" of the category and then proceeds to study and explain how the category developed and became institutionalized. By contrast, this study joins several recent others in attempting to identify and explain why a previously non-existent social category emerged in the first place. Empirically, we examine the emergence of the Tex-Mex social category for food and cuisine. In studying Tex-Mex food, we present a brief analytical social history of the cuisine starting in Old Mexico and continuing up to contemporary times. We juxtapose the social facts that we report with prevailing theoretical ideas (social-activist theorization and similarity clustering) about category emergence drawn from organization theory. While insightful, we find current theoretical accounts to be incomplete in explaining why Tex-Mex emerged. By contrast, our analysis directs attention to the status dynamics of ethnic majority/minority populations, early inexpensive mass industrialization of the food and certain geographic factors. Casual comparisons to other ethnic food categories appear to support the speculative argument we advance.
