Effect of loss aversion coefficient on the level of optimal sustainable investment of loss-averse farmer.

Effect of loss aversion coefficient on the level of optimal sustainable investment of loss-averse farmer.

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Compared with the traditional agri-food supply chain (AFSC) whose only goal is to maximize economic benefits, the sustainable agri-food supply chain (SAFSC) starts to attract more attention. Typical challenges faced by SAFSC development are unfair pricing of produce, yield uncertainty caused by adverse weather, as well as conflict and cooperation b...

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... 4 shows the relationship between the loss aversion coefficient and the sustainable investment level. We can make an in-depth analysis of Proposition 4, the results of which is shown in Figure 5. Whether or not it is under GPM, the sustainable investment level always declines when the farmers' degree of loss aversion increases. ...

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