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Voorkeurkeuse-ontleding (“Conjoint analysis”) as ‘n navorsingstegniek word baie populer onder akade-mici en praktisyns. Hierdie navorsingstegniek word aangewend om verbruikers se voorkeure rakende produkte met multi attribute te bepaal. Die doel van hierdie studie was om deur middel van ‘n voorkeurkeuse-ontleding die dimensies te bepaal wat jong ve...
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AIM
To identify unique clusters of patients based on their concerns in using analgesia for cancer pain and predictors of the cluster membership.
METHODS
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Citations
... As a matter of fact, most of the previous studies regarding clothing evaluation (Table 1) (2016) identified a group of pro-fashion consumers who give a significant weight on brand name in purchase decision. Moreover, there are specific age segments which are brand driven, such as young consumers (Herbst and Burger 2002). Therefore, the environmentally friendly fashion brands are also considered in this study such as Stella McCartney. ...
Sustainability is not only at the forefront of the mainstream brands’ agenda. Luxury brands have also already engaged in sustainability actions, either launching sustainable versions of their products or develop “responsible luxury” strategies and policies. This chapter explores two types of advertising appeals for sustainable new products communications: those that deliver consumer benefit (i.e., self-benefit) and those that deliver societal benefit (i.e., others-benefit). Furthermore, this research investigates whether the advertising appeal types moderate the effect of brand types, namely, mainstream versus luxury, on consumers’ reactions toward new sustainable products. The results of the experiment indicate that consumers’ purchase intention increases when a new sustainable product is produced by a mainstream brand rather than a luxury one when advertising communicates self-benefits. When the message is focused on “others-benefit” instead of “self-benefit,” consumers’ attitude toward a new sustainable product increases for a luxury brand. On the other hand, consumers’ attitude toward a new sustainable product decreases when the message is “others-benefit” for a mainstream brand.
... As a matter of fact, most of the previous studies regarding clothing evaluation (Table 1) (2016) identified a group of pro-fashion consumers who give a significant weight on brand name in purchase decision. Moreover, there are specific age segments which are brand driven, such as young consumers (Herbst and Burger 2002). Therefore, the environmentally friendly fashion brands are also considered in this study such as Stella McCartney. ...
Companies and consumers are more concerned about sustainability nowadays. The clothing industry is receiving more attention due to mass production and its significant impact on the planet. Fashion brands are introducing sustainable lines and circular economies in their business model to reduce their energy consumption, advocating for environmental protection and other activities. Yet, sustainable efforts suffer from indulgent and towering consumption. Do sustainability labels really promote moral behavior or are they leading to outrageous outcomes?
... This study has employed a Conjoint Value Analysis (CVA) in order to understand the relative importance tourists place on individual attributes and their associated levels of a tourism mobile application. This method has been widely used in understanding consumer preference in different markets such as: apparel (Herbst and Burger, 2002), travel (Basala and Klenosky, 2001), telecommunication preferences (Kim, et al., 2005), restaurants (Adhikari, 2015), mobile devices (Chuang, et al., 2001), technology adoption (Bouwman and van de Wijngaert, 2009), and mobile applications (Head and Ziolkowski, 2010;Koo, et al., 1999). By applying a conjoint analysis, tourists are expected to judge the usefulness of a mobile application by means of a multi-attribute, preference-formation framework. ...
Purpose:
The study examines and identifies important attributes for mobile applications (apps) that might dictate tourist preferences for the apps on a small island destination. Guided by the Task Technology Fit (TTF) theory, the study considers the tasks performed, technology characteristics, and individuals’ characteristics in determining the mobile apps attribute set.
Design/methodology/approach:
This study uses a conjoint methodology within a case study approach framework. The conjoint analysis allows for assessing preferences from different consumers regarding the objective characteristics of products or services that facilitate the optimal design of product development. Optimal product development is a challenge for destinations as they strive to achieve and sustain optimal market positions. Mobile apps may empower destinations in this endeavor. The case study approach imparts a context dependent knowledge that facilitates a more nuanced understanding of consumer preference of use.
Findings:
The results of the conjoint analysis suggest a strategic mapping of the most important attributes including type of content information, coupons, and location awareness in defining apps product development. Within each attribute, the study also identifies the significant characteristics of a mobile application that are preferred by tourists. This ranking exists irrespective of familiarity with the destination (first-time and repeat visitors).
... This study has used a conjoint value analysis (CVA) to understand the relative importance tourists place on individual attributes and their associated levels of a tourism mobile application. This method has been widely used in understanding consumer preference in different markets such as apparel (Herbst and Burger, 2002), travel (Basala and Klenosky, 2001), telecommunication preferences (Kim et al., 2005), restaurants (Adhikari, 2015), mobile devices (Chuang et al., 2001), technology adoption (Bouwman and van de Wijngaert, 2009) and mobile applications (Head and Ziolkowski, 2010;Koo et al., 1999). By applying a conjoint analysis, tourists are expected to judge the usefulness of a mobile application by means of a multi-attribute, preference-formation framework. ...
Purpose
This paper aims to examine and identify important attributes for mobile applications (apps) that might dictate tourist preferences for the apps on a small island destination. Guided by the Task Technology Fit (TTF) theory, the study considers the tasks performed, technology characteristics and individuals’ characteristics in determining the mobile apps attribute set.
Design/methodology/approach
This study uses a conjoint methodology within a case study approach framework. The conjoint analysis allows for assessing preferences from different consumers regarding the objective characteristics of products or services that facilitate the optimal design of product development. Optimal product development is a challenge for destinations, as they strive to achieve and sustain optimal market positions. Mobile apps may empower destinations in this endeavor. The case study approach imparts a context-dependent knowledge that facilitates a more nuanced understanding of consumer preference of use.
Findings
The results of the conjoint analysis suggest a strategic mapping of the most important attributes including type of content information, coupons and location awareness in defining apps product development. Within each attribute, the study also identifies the significant characteristics of a mobile application that are preferred by tourists. This ranking exists irrespective of familiarity with the destination (first-time and repeat visitors).
Research limitations/implications
The implication is that revealed preferences anchored in conjoint analysis provide a powerful approach to optimize product development in a small island destination. From a practical perspective, the findings suggest that the developments of a mobile app for a destination must concentrate on fostering spending and consider the app as a new marketing channel. From a theoretical point of view, the current study highlights the usefulness of using the conjoint analysis and the TTF theory as an overarching framework in mapping a multi-attribute decision-making space that influences tourist judgment and preference of use. The conjoint method applied in the study enables researchers to clearly identify a combination of various mobile app attributes that are most influential on tourists’ choice and preference of use. The guiding framework, TTF theory, allows the conjoint product designs to go beyond the technology characteristics to include tasks performed by tourists and their individual characteristics.
Originality/value
This study is the first to apply a conjoint analysis within the TTF theoretical framework in the context of a small island destination when assessing tourists’ use preferences toward mobile applications, while at the same time investigating whether any differences exist between first-time and repeat visitors. The study demonstrates that complementing the nature of the task (traveling) with context-specific interface and interactive features is an important area of inquiry that can benefit from adopting conjoint analysis.
... Style was ranked above other commonly preferred attributes such as price and brand when evaluating work wear assortments. These findings were consistent with a study conducted by Herbst and Burger (2002), who found that style constituted 31.5% of attribute importance when young consumers evaluated fashion products. Size achieved a lower ranking in participants' preference structures. ...
... This contradicts other empirical evidence (e.g. Herbst & Burger, 2002) where brand was ranked top of the list with a 32.2% importance rating. The difference could be attributed to the product category in question since brand may be more relevant when evaluating fashion clothing than in the case of work wear. ...
This study investigates the relative importance of diagnostic cues used by female consumers in an emerging market to evaluate work wear assortments in major South African department stores. The cue diagnostic framework was used as a theoretical perspective for the study together with conjoint analysis to provide insights into the relative importance of diagnostic cues in terms of specified attribute levels as well as attribute ranking of importance. A survey research design was employed for the study. Data were collected through a self-administered questionnaire and completed by 121 (N=121) female consumers residing in Gauteng. A non-probability sampling technique was used to recruit these working women who were between the ages of 20 and 60 years with some form of higher education or training. The results indicate that these female consumers have set preferences when purchasing work wear from department stores in South Africa. Certain product cues/attributes were found to be more prominent than others while some were used in conjunction with other attributes to collectively strengthen the importance of these attributes in the decision making process. The findings of this study contribute to existing literature on consumer preferences in emerging markets and the apparel attributes that inform these preference structures. This research will be useful for researchers as well as marketers who are interested in marketing campaigns, product assortment planning and retail settings.
... fabric) cannot be evaluated (Fiore and Damhorst, 1992) or salient criteria (i.e. price) moderate the decision to purchase (Herbst and Burger, 2002), barriers prevail. This occurs within virtual platforms as a replication of the physical store evaluative process is unavailable. ...
... The evaluative criteria literature, however, focusses on the cognitive elements of evaluation, as authors have explored the individual importance of criteria in relation to lifestyle variables (Cassill and Drake, 1987;Bennur and Jin, 2013), consumer application of rational trade-offs (Herbst and Burger, 2002;Jin, Park and Ryu, 2010), identification of criteria using stimuli (Eckman, Damhorst and Kadolph, 1990;Abraham-Murali and Littrell, 1995), consumer sense-making (Sneddon, Lee and Soutar, 2012) and the values underlying criteria (Hines and O'Neal, 1995). It is evident that the core focus of the existing literature is identification of the salience of criteria. ...
... Alam, Mohd and Hasham (2011)reported that advertisements have long-term and short-term effects on youngsters that influence their materialistic values and attitudes. In global trend fashion as expressed in the media advertisements by celebrities is a very important attribute used by young consumers when assessing a product (Herbst and Burger, 2002). And branded fashion goods can fulfill emblematic functions (Hogg et al., 1998).But an interesting thing is that when the respondents asked about if they like a non Islamic dress because of advertisement. ...
In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter’s interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.
... Because there are so many cuts of jeans, they were also able to conceal figure flaws. Herbst and Burger(2002) found brand to be the most important attribute when selecting jeans which led them to state fashion marketers should focus their marketing strategy on brand when aiming at young consumers. They also found young consumers to be price sensitive. ...
This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".
... As mentioned earlier, promotional activities had both limited and extended effects, on youngsters' adoption about certain products and influence their materialistic standards and approach (Buijzen, Valkenburg, 2003;Chan, 2003;Kwak et al, 2002;Moschis, Moore, 1982). In global demonstration popping trends had been spoken through advertisements and had become a noteworthy characteristic utilized by young consumers when judging a product (Herbst and Burger, 2002). As branded fashion goods can play emblematic roles (Hogg et al., 1998) and can easily cause fixing towards a particular brand which can be long or short term, which should be done according to religion, ethnicity and culture. ...
... Alam, Mohd and Hasham (2011) reported that advertisements have long-term and short-term effects on youngsters that influence their materialistic values and attitudes. In global trend fashion as expressed in the media advertisements by celebrities is a very important attribute used by young consumers when assessing a product (Herbst and Burger, 2002). And branded fashion goods can fulfill emblematic functions (Hogg et al., 1998). ...
... Within the emotional antecedents, fashion, image and brands have been also shown to significantly complement the role of price, as a determinant of young-adult consumer decision-making. Here, Herbst & Burger (2002) have also shown the effectiveness of personality-endorsed advertising among young-adult consumers (Zollo, 1995;Martin & Bush, 2000). While functional antecedents associated with brands, convenience and quality seem to be less important vis-à-vis economic and emotional aspects, the reoccurring prevalence of branding also within the functional aspect shows brands also as functional attributes, relating to quality (Zollo, 1995) and reliability of products (Ganassali et al., 2007). ...
In the context of the global socio-economic convergence young-adult consumers are believed to be one of the most homogenous consumer segments in today's global consumer market, sharing a common culture as global citizens. Our paper explores and tests this assumption within four geographically and culturally diverse Muslim national contexts. The paper aims to make an empirical and theoretical contribution to the issue of universality vs. contingency of purchasing decision-making factors and styles of young-adult consumers (1530 years old) across four Muslim countries, which have previously never been researched in a multi-country study of this type. The research looks at the importance of brands, quality, price, information and time in the decision-making process of young-adult consumers. The results support previous research on the importance of brands and price, but also highlight several important differences across the four countries.
