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Desired Identity Communicated 

Desired Identity Communicated 

Source publication
Figure 1. Conceptual model
Table 2 : Intercoder reliability coefficients
Figure 3: Desired Identity Communicated 
Figure 4: Brand Personality Communicated Identity 
+3 Figure 5: Word-clouds 
The AC4ID Test-Test. The multiple corporate identities of the Dutch Tax and Customs Administration.
Thesis
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  • Nov 2015
The purpose of this thesis study was to provide empirical proof in favor or against the AC 4 ID Test framework (Balmer, 2005). In order to do this, three studies were conducted in which the communicated, cultural and conceived identities of the Dutch Tax and Customs Administration (the 'Belastingdienst') were deduced. In the first study, the commun...
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Context in source publication

Context 1
... descriptive analysis of the desired identity values can be found in Figure 3. The blue line shows in how many of the messages each value was present at least in some form, that is, with a score of 2 or more. ...