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With the global economic integration, the development of international activities reduce trade barriers in the exchange between countries, and the intensification of competition, Knowledge of customer preferences and encouraging them to buy has become vital for the survival and development of enterprises. (Specify consumer goods or fast rotation)....
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... from the collected questionnaires, 384 were found valid and used in subsequent analyses. Demographics of the sample analysed in this study are summarised in Table 1. ...Context 2
... respectively. As can be seen, all correlational coefficients are more than 0.60 (Table 1), and corresponding significant coefficients are more than 1.96 (Table 1). In other words, all paths in this structural model are suitable and significant. ...Similar publications
Citations
... Research [14] described the effect of price reductions on the procedure of purchasing Study [15] examined the reasons behind consumers' decisions to acquire travel-related items through mobile devices and these reasons affect their propensity for impulsive purchases. ...
Purpose: Understanding how consumers feel about buying Fast-Moving Consumer Goods (FMCG) from other countries is an important topic for researchers around the world. The goal of this investigation is to identify the elements determining consumer preferences. Methodology: This study uses analysis of variance (ANOVA) to determine the relevance of the factors determining customers' preferences towards foreign FMCG items. In order to investigate the effects of several variables, including cultural considerations (F1), cost considerations (F2), societal consequences (F3), goods specifications (F4), self-related characteristics (F5) and emotional determinants (F6), the study employs information gathered from a sample of 250 customers. This study determines which variables possess the biggest effects on consumer behaviour by using ANOVA. The relative significance of these factors in influencing customer preferences can be determined through a systematic examination of the variation in these components and their corresponding stages, made possible by ANOVA. Findings: It was discovered that although F2 had no discernible impact on the decision to buy, factors such F1, F3, F4, F5 and F6 had a beneficial effect on consumer behaviour. The most important variable affecting how FMCG product consumers behaved was factor F1.
... Rehman et al. (2021) found that pricing and promotion offers were significant factors in affecting affective impulsive buying tendencies. Similarly, Hosseini et al. (2020) demonstrated that price promotions had a positive effect on impulsive buying behavior, and this effect was mediated by service innovation. Likewise, Budree et al. (2021) highlighted the influence of social media marketing on impulsive buying, with social media platforms and eCommerce technology being major contributors to impulsive purchase stimuli. ...
The paper aims to empirically investigate the role of price-related marketing stimuli and the visual appeal of the user interface (UI) on online impulse buying. The mediating effects of cognitive and affective components, which are influenced by price-related and visual-appeal UI, on online impulse buying are checked. A survey-based research design was employed by floating the structured questionnaire among 370 respondents in both online and offline modes. These responses were further analyzed using covariance-based structural equation modeling (SEM) and AMOS software. The result of the study indicated that affective shopping behavior, visual appeal of the website, and cognitive shopping behavior significantly influence online impulsive buying compared to price-related stimuli. Though the direct effect of price-related stimuli on online shopping is insignificant, its indirect effect via affective shopping behavior is highly significant. Meanwhile, the website’s visual appeal, directly and indirectly, affects online shopping behavior. It was also found that affective shopping behavior fully mediates between price-related marketing stimuli and online impulsive buying. In contrast, cognitive shopping behavior is partially mediated by the visual appeal of UI and online impulsive buying. The research results direct that people may engage in online impulsive buying mainly due to affective shopping behavior and the visual appeal of the UI, but at the same time, they are equally price conscious.
... Research [14] described the effect of price reductions on the procedure of purchasing Isfahan things immediately. The sample size was 384 individuals and the analysis depends on an infinite population. ...
Purpose: Understanding how consumers feel about buying Fast-Moving Consumer Goods (FMCG) from other countries is an important topic for researchers around the world. The goal of this investigation is to identify the elements determining consumer preferences. Methodology: This study uses analysis of variance (ANOVA) to determine the relevance of the factors determining customers' preferences towards foreign FMCG items. In order to investigate the effects of several variables, including cultural considerations (F1), cost considerations (F2), societal consequences (F3), goods specifications (F4), self-related characteristics (F5) and emotional determinants (F6), the study employs information gathered from a sample of 250 customers. This study determines which variables possess the biggest effects on consumer behaviour by using ANOVA. The relative significance of these factors in influencing customer preferences can be determined through a systematic examination of the variation in these components and their corresponding stages, made possible by ANOVA. Findings: It was discovered that although F2 had no discernible impact on the decision to buy, factors such F1, F3, F4, F5 and F6 had a beneficial effect on consumer behaviour. The most important variable affecting how FMCG product consumers behaved was factor F1.
... Customer-centricity and personalized promotions have been found to have positive effects on consumers' impulse buying (Gulfraz & Wei, 2019;Hosseini et al., 2020) and customer loyalty (Aburayya et al., 2020;Brady & Cronin Jr, 2001;Hennig-Thurau, 2004). The focus of this study on impulsive buying behavior opens new avenues to investigate the long-term impact of gamification on customer loyalty. ...
Günümüzde teknolojik gelişmelerle birlikte dijitalleşme hayatımızın büyük bir alanını kapsamaktadır. Dijitalleşme ile birlikte tüketicilerin satın alma davranışlarında da birçok değişiklik ortaya çıkmıştır. Bu çalışma dijital platformlardan alışveriş yapan tüketicilerin, alışveriş süreçlerinde oyunlaştırma öğeleriyle karşılaşması durumunda satın alma davranışlarında ne gibi değişimler olduğunu araştırmak amacıyla hazırlanmıştır. Çalışma kapsamında 457 kişiden anket yöntemiyle veri toplanmıştır. Veriler Smart PLS programıyla analiz edilmiştir. Çalışma sonucunda dijital yeteneğin, algılanan kişiselleştirmenin puan kazanma ve plansız satın alım davranışlarını pozitif yönde etkilediği; puan kazanma arzusunun plansız satın almayı pozitif yönde etkilediği görülmektedir. Çalışma kapsamında değişkenlerin aracılık rolleri incelendiğinde ise, dijital yetenek ve plansız satın alma arasındaki ilişkide puan kazanma arzusunun aracılık rolünün olduğu ve algılanan kişiselleştirme ve plansız satın alma arasındaki ilişkide puan kazanma arzusunun da aracılık rolünün olduğu görülmektedir.
... This has encouraged more users to order their favourite meals through online food delivery services. Research done by Hosseini et al. (2020) discovered that price during promotions positively affects impulsive purchasing. Customers will be attracted to any offering at a better price during promotions or sales. ...
An infectious disease known as Coronavirus disease 2019 (COVID-19) has caused a worldwide health disaster. This issue also significantly impacted the world economy, including Malaysia. The government encourages business operators to shift to online business services to control the spread of the COVID-19 virus. This has caused most businesses, especially the food industry, to change their strategy by operating their company on online platforms. This research investigated the decision factors in online food delivery service selection, specifically amidst the COVID-19 outbreak in Malaysia. To achieve the study’s objective; descriptive analysis, reliability analysis, correlation analysis and multiple linear regression analysis were applied. Safety, time, convenience and price value were the four factors examined. The result discovered that safety, time and price value significantly influence the selection of online food delivery services amidst the COVID-19 pandemic in Malaysia. Among those variables, time was the strongest explanatory factor. The findings of this study may assist the food distribution companies in Malaysia to improve and enhance their service quality to cater to various consumers’ preferences.
... Ahmad et al. (2015) showed that consumers' purchasing behavior is motivated by promotional tools. Research shows that sales promotions have a direct effect on impulsive buying (Kchaou & Amara, 2014, Chen, 2017Fitri, 2018;Sultan et al., 2018, Hosseini et al., 2020 also support this situation. ...
... As mentioned above, sales promotions, like the atmosphere of virtual store, are an effective and explanatory variable on impulse buying. Studies show that sales promotions directly affect impulsive buying (Kchaou & Amara, 2014, Chen, 2017Fitri, 2018;Sultan et al., 2018, Hosseini et al., 2020Tirtaning & Setiaji, 2021) support this situation. ...
In this research, it is aimed to examine the relationships between virtual store atmosphere, sales promotions, flow experience, and impulsive purchasing within the framework of the SO -R paradigm. Virtual store atmosphere and sales promotions are considered external stimuli, flow experience as an organism, and impulsive purchasing as a consumer reaction. The theoretical model was evaluated within the framework of the answers of 407 consumers accessed via an online survey. The results obtained revealed that there were statistically significant relationships between all variables discussed. Flow experience has a mediating role both between virtual store atmosphere-impulsive buying, and sales promotions-impulsive buying. It has been observed that in online shopping, consumers can experience flow with the effect of virtual store atmosphere and sales promotions, and this can result in impulsive buying. It is thought that these findings will contribute to the marketing literature and practice.
... In addition, impulsive buying behavior is often stimulated by hedonic shopping value (Hosseini, Zadeh, Shafiee, & Hajipour, 2020). According to Tyrväinen, Karjaluoto, and Saarijärvi (2018), in the online context, buying decisions are often based on hedonic shopping value, such as promotions like flash sales activities on e-commerce distribution channels that give consumers a sense of urgency. ...
Purpose: The online distribution channel has attracted the attention of retailers by potential impact on consumers’ purchase intention. The objectives of this study are to provide an insight into how to encourage consumers' impulse buying behavior on commercial website as well as attempts to reveal factors that influence consumers' impulsive buying behavior in the online shopping environment. Research design, data and methodology: The research framework is based on the stimulus-organism-response (S-O-R) framework. The Metaanalysis method carried out the research, gathering data from 37 published studies. Results: The research findings suggest that intrinsic motivations such as perceived ease of use, perceived enjoyment, and online flow experience play a significant role in boosting consumers' hedonic value when buying and online. In addition, these findings help online retailers use appropriate marketing stimuli such as offering pricing incentives, promotion tactics, and improved communication effectiveness. Also, obtaining a better grasp of how to build a website to improve the consumer experience generally helps consumers feel the urge to buy impulsively and act without hesitation. Conclusions: This research confirms a direct positive relationship between marketing stimuli and hedonic shopping value, which may support an applied theoretical framework for future research and provide managerial implications for retailers in online distribution channels
... Promotion is a part of marketing strategy resulting in a physiological effect that leads to buying behaviour. Price promotions have a positive effect on impulsive purchasing (Hosseini et al., 2020). People are attracted to transactions that offer better price during sales or promotion and tend to spend money on the promotion. ...
New world today has come out with many technology in helping us to ease our daily live. This includes creating a new system in e –commerce. Among the latest upgraded technology that arise during these days are the ability to use smart phone for buying and purchasing purpose. Like many other industries, food industry is currently effected with massive development of systems in providing better services and quality in terms of food ordering, selecting and delivery. The purpose of this study is to determine the factors effecting the students’ choices towards online food delivery. The quantitative research method was chosen and the questionnaire was used to collect data as a survey method. Structured questionnaire was used in this study. There were 265 respondents who were randomly included in the questionnaires conducted by the researcher. The data was analyzed using Google form and questionnaire. The data collected was analyzed by using Statistical Packages for Social Science Version 25 (SPSS Version 25) software based on descriptive analysis, reliability analysis, and correlation analysis. As for the result, all of the independent variables (attitudes, time saving, and promotion) that had been studied in this research had significant relationships towards dependent variable (consumer behavior). The result of the research objectives which is to examine the relationship between attitudes, time saving and promotion that influencing consumer behavior towards Online Food Delivery.
... results defined that the brand image positively affects the perceived price, trust, value, and purchase intentions. (Lien, Wen, Huang, Wu 2015). This study has a total of 390 samples and is conducted in Taiwan show that price promotion has a significant positive relationship to both impulse buying behaviour and service innovation in this research (Hosseini, Zadeh, Shafiee, Hajipour. 2020). ...
... Price promotion leads to positive emotion and creates a desire for fast purchase in consumer (Hosseini, Zadeh, Shafiee, Hajipour. 2020). ...
... Promotion in this study is defined as the various scheme of promotion activities such as discount price, buy one free one and so on. This definition is same with the study of (Husnain, Rehman, Syed, Akhtar. 2019). . (Hosseini, Zadeh, Shafiee, Hajipour. 2020). (Hajar, Ahmad, Abdul, Azmi. 2020) and (Syed Ali, Abdul Aziz, Raja Yusuf, Ng 2019). ...
Internet in the 21st century penetrated the daily life of society with various internet products. YouTube as a video-sharing platform can generate profits by introducing products or services through videos. This can create impulse buying among the consumers. Impulse buying on YouTube are a very unpopular study in worldwide. Therefore, this research aims is to develop a research conceptual framework to determine and investigate the factors that influence the impulse buying behaviour on YouTube product video in Malaysia.
Online shopping has increased with the development of technology in the modern era, which leads people to make unplanned purchases. The purpose of this study is to examine the factors affecting the rush to buy online in the Omani market. These factors (social shopping, convenience shopping, adventure shopping, idea shopping) motivate consumers to initiate shopping readiness and impulse buying. The research also aims to know the relationship between factors and impulsive buying via the internet and how they affect the Omani market. The data were collected from 210 online buyers belong to capital city Muscat, Oman. Structure equation modelling was employed via SmartPLS to check the hypotheses. Results endorse that out of four hypotheses, only two are accepted. Following structure equation modelling results, there is a positive relationship between adventure shopping and impulse buying. In addition, a similar relationship has been seen between value shopping and impulse buying. Results are also helpful to understand the importance and great potential of concerned factors to encourage the consumers' buying behaviour towards impulsive buying.
