Table 1 - uploaded by Mamta Sareen
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Indian e-commerce market is experiencing a period of rapid development. With the high penetration rate of internet users, India establishes a good foundation for the expansion of the online shopping market. This growing rate of adoption might be cause due to the changing lifestyle of Indian urban population; the increased acceptance of IT; the conv...
Contexts in source publication
Context 1
... Internet usage has often been cited as one of the influencing factors effecting customer's intention to purchase online, hence care was taken to collect data regarding the frequency of Internet usage and the purpose for choosing the electronic medium for shopping. The descriptive statistics of the respondents' demographic characteristics were analysed and presented in Table 1. As can be observed from Table 1, the sample was fairly diversified with respect to the attributes identified. ...
Context 2
... descriptive statistics of the respondents' demographic characteristics were analysed and presented in Table 1. As can be observed from Table 1, the sample was fairly diversified with respect to the attributes identified. The number of male respondents (42%) and female respondents (52%) are comparable which can account to be an impartial feedback from both the perspectives. ...
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