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In Sri lanka, Supermarket sector has experienced a remarkable growth specially in the last ten years. It demonstrated supermarket sector as one of the fast growing industries in Sri Lanka. Therefore, service quality has become major determinant for the supermarkets in order to create customer satisfaction which further help to gain customer loyalty...
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Citations
... Furthermore, consumers showed significant complaining behaviour towards physical facilities and employees' behaviour (Kobbekaduwa et al., 2019) in these modern retail settings through customer review websites and social media. Still, those are reoccurring (Complaints Board, 2021). ...
... Many scholars conducted research on the modern retail sector in Sri Lanka based on service quality, visual merchandising, customer satisfaction and food choices (Kobbekaduwa et al., 2019;Rathnayaka & Madhuhansi, 2017;Senevirathna et al., 2015;Weerasiri, 2015). To the researcher's best of knowledge, it is the first study that tested consumers' store patronage intention towards supermarkets in Sri Lanka. ...
This study aims to investigate the role of shopping values, cognitive, and affective evaluations on the relationship between store environment and store patronage intention while proposing a future research agenda through a systematic literature review (SLR) approach. Based on the Stimulus-Organism-Response (S-O-R) model, the store environment is identified as the stimuli, affective evaluations are identified as the organism and response is the store patronage intention. The SLR proposed that cognitive evaluations can be included as a mediator between store environment and affective evaluations based on the Cognitive Theory of Emotions. Further, based on the literature, it is suggested that hedonic and utilitarian shopping values may have a moderating effect on the relationship between affective evaluations and store patronage intention. This theoretical association between store environment and store patronage intention of supermarket shoppers will reveal significant managerial and theoretical implications for future research studies.
